Market Your Business

Marketing advice for small businesses who are looking not just to survive online, but to thrive.


 

at a time


How to verify your Google Business Profile (2025)

Before publishing your Google Business Profile, Google requires you to verify that you are who you say you are - and that your business exists! This article will help explain how t...  more  

Working in Tandem - Social Media and Websites

In the modern age of online marketing, a website needs social media pages supporting it, and it is a very risky strategy to go it alone.  more  

Why you shouldn’t wait until January to start that business

Time waits for no one – And neither does the world of business. Here are the reasons why you should start that business you’ve been mulling about now.  more  

What the extra E in Google’s EEAT means for your business

Google’s latest quality content guidelines are a bit of a mouthful but fairly easy to digest.  more  

A great way for your website to increase brand awareness

By becoming a reliable source of information in your sector, you can offer something meaningful to your customers and improve brand recognition.  more  

How to write a home page that makes a great first impression

Your home page can be your business’s first impression or last impression – Here are the must-haves  more  

How to create a brand identity for your business

Having recognisable branding, public relations, or a charismatic spokesperson can put your business at the forefront of your customer’s thoughts.  more  

Why you should start posting on social media

Social media is a vital part of your small business online marketing strategy. Here are just a few reasons to get involved, even if you are just starting out.  more  

How to post to LinkedIn

LinkedIn is the more “serious” social media platform for “serious” businesspeople. Just be yourself and you’re sure to stand out!  more  

How do I share my work on Social Media?

Whether you are a tradesperson, a salon owner, or selling your artwork online, by sharing your work on social media you increase awareness of your work and its quality to your pote...  more