When you start up a new business, a complete online presence is absolutely vital.
Now, there are two sides to this. The first, of course, is your lightning-fast, professional website. The second part is social media. There are myriad options to pick from with, it seems, a new platform popping up every other week. So, which ones do you target? Every industry is different, so the one your business inhabits will have some platforms that are more relevant to it and some that are less so. There are a few, however, that are pretty universally understood as “something you should be on.” Let's take a look.
The obvious choice – while its popularity may be waning slightly, everyone, it seems, is still on Facebook. According to Backlinko, 2.85 billion people per month use the site actively, which is over a third of the world's population!
No doubt, at least one or two of your customers will have an account that they access regularly, making Facebook the number one choice for social media platforms you simply have to be on. If you run an ecommerce shop or business, Facebook is particularly important, too, because of their “groups.” Anyone can make a group about any topic - within reason - so you can be sure there'll be some you can engage with.
Relevant topics include:
- Industry enthusiasts
- Buying/selling groups
- Community groups - If you promote your services locally, it's a great idea to find your towns local groups and get posting,
Many community groups will have special days where you can actively promote your business, so keep an eye out and get involved!
The second largest platform under the Meta umbrella, Instagram is growing more and more in popularity. Combining video, imagery and text into one addictive, digestible app, Instagram gives you the best of both worlds when it comes to getting your products out there. If you're focused on the aesthetic side of your business, selling anything from food, to hand-made crafts, to clothes, to gift hampers, there's no better place than Instagram to make your products look irresistible!
Now owned and run by the real-life Hank Scorpio, Twitter is nothing if not an exciting place to be right now! Generally considered to have its finger on the pulse of the nation, Twitter is the place for sometimes-civil, always-juicy discussion of the hot-button topics of the day. If you've got something to shout about, or run a business that deals with topical issues, you have to be on Twitter.
LinkedIn is a must for all typically business-like businesses. Put your best corporate foot forward, with a smart profile that acts, in large part, as an online CV for yourself and for your company. You'll be able to keep your fellow industry professionals updated on what you're up to, as well as putting yourself forward when somebody has an issue that your organisation can solve. Whoever you are and whatever you do, LinkedIn is an important part of your business' professional online presence.
DotGO can help here too…
Cracking social media is a huge part of your business finding success in the modern, digital world we live in. To make the best go of it, you really need to be on all four of these platforms, at the very least!
They'll give you a consistent brand presence across the web and that's where DotGO come in:
Enter: The Complete Package
As part of our Complete Package, DotGO will set up an account on each of these platforms, in the name of your business. As part of the package, we'll:
- Design your logo
- Input all the basic info that your customers expect to see
- Integrate each account with your website
- Ensure that your business looks completely professional
Don't know where to start with socials?
Let DotGO start them for you! Get in touch with our team today to find out more.
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