If you offer a product or any kind of visual service, Instagram is a must. It's not only pictures that you can post there now, however – the platform has come a long way since the days of a simple square image with a filter. You've got video, video editing and so much more to play with.
One thing that really sets Instagram apart from its other social media counterparts is that it is absolutely NOT a desktop platform. Facebook, LinkedIn and Twitter made their start on desktop computers, while the phone app was a bit of an afterthought, to begin with. Instagram is different. Your phone is your key to cracking the Instagram market, so make sure you've got a phone that can handle it!
Create Your Content
That's the prompt that will meet you when you're ready to post something new. You may have a photo in your camera reel or some product snaps you just can't wait to share. Instagram is the perfect place! In the app, on your phone, find the plus sign at the top of your Profile page and you'll be presented with a series of options:
- Story Highlight
How to Post on Instagram
You can't go wrong with a classic image post. Simply tap “Post” and you'll be presented with the most recent pictures from your camera roll.
Simply choose the one you want your followers to see, pick a filter and do some basic image editing, if you like – brighten or darken, accentuate a certain colour, etc. – and you're ready to go.
All you'll need now is a caption and make sure you tag your business location or product. Then, hit post.
How To Create a Reel
Heard of TikTok? Reels are Instagram's answer. Create all kinds of video content to show off your products, services, your people or your work. You can add filters, music, timers and get really creative with different layouts, too. There's a lot to get your teeth into but, if you're new to Instagram, it might help to start simple. Take a look below.
How to make an Instagram Story
Instagram Stories allow you to send out a quick video or image in your “Story” section.
They're perfect for those little business updates that you need to get out there, but that aren't quite deserving of a permanent post on your Instagram grid. Load one up and see it appear at the top of your home page.
It will stick around for 24 hours. If it's something you'd like to keep around and pin to the top of your Profile, you can make it a “Story Highlight,” too. The 24-hour rule still applies to other people's profiles, but it will still be right there at the top of yours.
How to Live-stream
If you're looking to garner attention for something that's happening right this second, go live! Ask questions of your audience and really engage with them on a personal level.
It's just like being on face-time, only you're talking to every follower who cares to watch.
Once the Live is complete, you can save it to your phone for later use, or you have the option to share it to your Stories for the next 24 hours.
Be Your Customers' Guide
If you run a business with a physical location that you just can't help but show off, a Guide is the perfect thing to help you do just that. You don't even have to have your own pictures! A Guide allows you to piece together a selection of pictures that other Instagram users have taken at your premises. Add a description, choose a cover photo and show your Instagram followers why yours is the place to be!
Seem A Bit Daunting?
Let DotGO help get you started. We offer a Complete Package, which involves the complete establishment of no less than four different social media platforms. We'll set them up for you, create branding and fill in bios. Once the work is done, we'll hand you the keys and you'll be ready to go! All you have to do is hit post…
Looking for more social media advice?
Are you ready to start your
Business websites that just work
Our Sales Team
Josh is super friendly & really easy to talk to. He is a massive sports fan (but please don’t get him talking about Man United!). Fun fact: he loves spiders (2 pet tarantulas)
Call 01883 776125
The office joker and a real family man. Eloquent, intelligent and empathetic. Fabio will always give you honest, no-nonsense advice. Fun fact: favourite drink Kraken rum
Call 01883 776126
Why thousands trust
Proud to be 100% British
British designers, British technology and British engineers. A true UK success story.
Custom built - NEVER from templates
We design a website as unique as your business. Our experience and your business knowledge – a winning combination.
UK's Most Trusted Website Design Company
No.1 on Trustpilot for "website design".
We Make a Difficult Job Easy
Our amazing Process (The DotGO Way) gets the best from us and the best from you.
17 years experience
We're the website experts, We've got real skills, knowledge and experience
Our own software
Always evolving and free upgrades for life.
|Lite website||£199 + £37pm|
|Pro website||£499 + £37pm|
|Complete package||£999 + £78pm|
|Online Shop||£699 + £53pm.|
Lite Site £99
Affordable, beautiful, focused website
Pro. Website £499
Professional, business website
- Many webpages.
- Optimised for Google
Online shop £699
Professional ecommerce shop
- FULL online shop
- 50 products for sale
Complete package £999
Everything you need for online success
- social media
- logo and branding
- blog writing
A website built with love
A beautiful website that will make you proud and your competitors jealous.
Optimised for Google
SEO included. Your website is designed to be found and ranked by Search engines.
Looks great on mobiles
Your website adapts instantly to look amazing on all devices.
Dedicated website designer
Your own dedicated professional designer. We put our heart into designing something we love as much as you.
Dedicated professional writer
Get your message across clearly and be indexed correctly by Google. Professional writer service included free.
Free professional images and videos
We include unlimited, professionally taken images and videos all for free.
Integrated social media
Show Facebook feeds, embed Instagram galleries inside your website, auto-post website updates onto Twitter or Facebook.
Free custom forms
Collect Information, generate leads and find customers with custom forms that send you emails .
Online chat system included
Live chat with visitors straight from your website. FREE phone chat app. Great for lead generation.
Free booking system
Schedule appointments, make reservations or book classes with 3rd party booking systems.
Find your voice with a simple, fully integrated blogging system.
Free visitor statistics
See your website "hits" at a glance or add Google Analytics.
Make changes yourself
Simple, powerful tools to edit your website.
We have your back
Help is always just a phone call away.
Everything is included
We include everything you need to run your business online. Domain, website, email, support, SSL, backups – all for one price.
Premium business support
Small enough to care, but big enough to rely on.
Free domain renewals for life
We'll deal with renewal fees and the technical management of your domain name.
Professional emails included
Send and receive emails using your domain name from your phone or desktop.
Unlimited storage and bandwidth
You'll never get a bill if your traffic goes up. We don't penalise your success.
Lightning-fast, unlimited hosting, backed up and always secure.
In depth training included
We spend time training you how to look after your website. We even record it and send you your own personalised training video.
Easy to add products
Add a product fast, clone an existing item or upload a spreadsheet of items.
Unlimited product images
Show as many product images as you like with beautiful galleries and image descriptions
Upload from your eBay store
Import all your eBay listings and images with a single click.
A shop designed to be beautiful
A website and ecommerce system designed to work together and look simply beautiful.
Easy stock management
Manage and track your stock as you sell online and offline.
Different ways to pay
Offer your customers PayPal, Credit or Debit Cards
Simple to build, manage and use
Every aspect of the basket has been designed to be intuitive and simple to use for you and your customers.
Start by choosing a website type
Search for a domain name?
Use your domain name?