One of the most important skills you need, as a business owner, is the ability to adjust on the fly.

As a small business owner, you can be sure that things don’t always go to plan. When that happens, your customers need to know what’s going on. First things first - don’t panic! Even when things are happening at a million miles an hour, DotGO are always here to make communication between you and your customers easy.

What do they need to know?

  • Exclusive deals and offers
  • Changes to opening times
  • Last-minute menu alterations
  • Changes to shipping costs
  • Holiday dates

There are so many reasons you could need to communicate with your customers on short notice and now, thanks to the magic of the internet, you’ve got so many more options than a simple sign in the front window. Read on and find out what you can do, with DotGO in your corner as you do it!



When your customers land on your website, you have the option to give them the info you want them to see, right from the start. A pop-up can get your point across quickly, in a way the customer literally can’t miss! Avoid any confusion by telling them what they need to know, straight away.

In your DotGO control panel, you have a section dedicated to page pop-ups: Put them on any page you want, pick a background colour, add your message – you can even add imagery to make it even more eye-catching!


Social Media

Almost half the planet is on Facebook. If you’re not on social media, why not? Your customers want to follow you and see what you’re up to – let them know! People literally spend hours per day on their phones, scrolling through their socials. If you have important info to get across to them, social media is the perfect place to do it.

If you’re not on Facebook and you need a hand setting up a Facebook Business profile, we have a handy blog on just how to set it up, right here:

There are so many more options when it comes to social media. When it comes to making the most of your business’ online presence, the more you can keep active, the better. If you’re looking to take things a little slower, maybe just start with one. Which one, though? Have a read of our blog here and then, once you’ve made your mind up, get posting!


Mailing List

Your mailing list is a fantastic way to quickly get the message out there to your clients and customers. Whatever you need them to know, a few clicks will send the same email to the entire list, filling your customers inboxes with the info you need them to see. What’s the best way to write emails to your customers? Find out here:


Blog Posts

If you’re really looking to emphasise the importance of the info you’re putting out there, a blog post is the best way to go about it. Thanks to the great way that DotGO build websites, each blog post you make gets its own dedicated page on your site. Go into detail on the important information you’re sharing and make sure your customers can’t misinterpret what you’re saying. Where to start? Right here:


Want to reach more customers?