Everyone who’s ever written a cover letter, a self-evaluation or even put pen to paper in general will agree: the hardest topic to write about is yourself. It’s even harder when you have to shout from the rooftops about who you are and what you do so well! Unfortunately, that’s what designing and writing a business website is all about. There’s no getting away from it – you have to “big yourself up.”
Why is it so important, though?
1. Build Trust
When browsing the internet for services and products, you don’t get the benefit of seeing a person face-to-face and looking them in the eye. You need to build trust with your customers quickly, or you won’t form that connection (forming connections quickly is vital) With so many spam websites, scammers and tricksters online, you need to prove to your customers that you are who you say you are or, at the very least, that you’re real!
2. Feed Your SEO
SEO stands for Search Engine Optimisation and is absolutely make-or-break when it comes to getting found on Google. The big G has a set of standards that it considers when ranking business websites, that can be summed up as “EAT”:
- Expertise
- Authority
- Trustworthiness
A website with good EAT credentials, essentially, means that the content on your website provides real value to your customers (more on that right here!). You prove that you’re not out to fool them, you’re not doing anything underhanded – you can be trusted. An About page is a huge part of that.
3. Size Does Matter
At DotGO, we build multi-page websites that look professional and do well on Google. It can be tempting to go for a site with one long page and, perhaps, just have a section about you nestled somewhere in there. Don’t do it! (For more reasons why, click here).
A bigger website, with more pages, tells Google that you’re worth your salt and that you’ve put time into presenting a professional image. Dedicating an entire page to be About you tells Google that you’re serious!
What should I include?
As we say, the most important thing is to be honest. As long as you do that, you can include whatever’s most important to you and your business, including:
1. Your Story
How did you get started? Why do you do what you do? What is it about your service or product that you love? People naturally gravitate toward passion and enthusiasm, so make that shine through! If you love what you do, the chances are other people will as well.
2. Your Values
More and more, these days, companies are focusing on values as a marketing tactic. Cynical though that may seem, being seen to share personal values with your customer base is now seen as a major plus. At DotGO, we always say that honesty is the best policy, so be honest about the values you uphold and the approach you take to your work!
3. Your Goals
Why do you do what you do? What are you hoping to achieve? This very much plays into your values as well, but with a more refined focus. Tell your customers what you’ve set out to do and invite them to join you on the journey.
What do DotGO do?
As we all know, there’s nothing harder than writing about yourself. With that said, why not let someone else do it for you? That’s where DotGO come in, with a professional writer, that can take the essence of you and transform it into something your customers (and Google) will absolutely love and connect to!
As part of our building process, you can grab a cup of tea and sit down for a chat over the phone with them. They’ll have questions for you and you can tell them all about why you do what you do. Then, they’ll go away and write up your content, including your About page, and make you look like a million pounds!
Thinking of getting a website but don’t know what else to include? Have a read here, for some fantastic tips on what should appear on your site: https://www.dotgo.uk/website-design-advice/5-feature-business-website
Have a read and then, when you’re ready, pick up the phone and call our friendly team. What do you do? We can’t wait to hear!
