What do you need, though?

It can be hard to cover everything when you’ve got a blank canvas in front of you. Luckily, our friendly team are here with advice and encouragement, helping you on your way to a gorgeous, functional website that you, your customers and Google all love. We’ll help you get found on Google, get the phone ringing and get busy! With that in mind, here are 5 important features your website just can’t do without!


1. Calls to Action

Often called CTAs, for short, a call to action is exactly that – calling your customers to do something. It sounds almost too obvious, but so many websites made these days miss this vital component out. We don’t! Your personal content writer will have a chat with you during the website-building process and find out just what you want your customers to do when they get to your site. Our talented designers, meanwhile, will put their skills to work and make sure the CTA can’t be missed!

  • Will you have special offers on any of your products?
  • Do you offer free quotes?
  • Free delivery?
  • Bonus services?

This is all ammo you can use to get your customers on the end of the phone. Our friendly team will help you do it.


2. Contact Details

Back in the day, marketing was all word of mouth and, if someone wanted to use your service, they’d rock up on your shop doorstep for a chat. Not so in the digital world. Just like everything else these days, things are more complicated. People have different ways that they like to communicate and, online, there are endless possibilities! As a rule of thumb, the more avenues you can give people through which to contact you, the better. Some options include:

  • Phone
  • Email
  • Live Chat (We highly recommend Tidio Live Chat!)
  • Contact Forms

If you still use messenger pigeons, we’re sure we can find a way to link those up as well! Think about your customer base – how do they like to chat?


3. Stunning Imagery

They say a picture is worth a thousand words and, when it comes to web design, they’re absolutely right (whoever “they” are).

website design for small businesses in UK


According to a study carried out by Microsoft, people now tend to lose concentration on what they’re doing after around 8 seconds. That doesn’t leave you much time to make an impression before your potential customers move onto something else! (In fact, we recently posted a blog about how you can leave lasting impressions on your customers - read it here)

When a new customer lands on your website, you need to grab their attention fast and there’s no better way to do it than with striking imagery. Fortunately, at DotGO, we have access to over 60 million images in the Abode stock library!

Our designers have an eye for a great picture, so we’ll help you pick some images that capture attention while we build your website.


4. About Us

It’s no secret that, when a customer arrives on your website, they’re not settling in to read a novel, with a glass of wine and their feet up by the fire. They want information and they want it fast. The same isn’t true of another audience member whom you might not have considered, however – Google.

The big G will take the time to read your site, from top to bottom, and has a set of guidelines for what they consider quality content. It uses these guidelines to decide where to rank websites in the search results. If you want to rank highly, have people find you and get business rolling, you need to pay attention! The guidelines, put simply, are called EAT:

  • Expertise
  • Authority
  • Trustworthiness

A solid About Us page or section on your website confirms those three things to Google and makes them more likely to boost you up the rankings! Fortunately, your friendly designer will help you work out just what to put here and your content writer will put the info together in a way that makes you look like the bee’s knees!


5. Social Media Links

As we said before, the more ways you can give people to contact you, the better. So many of us are glued to our phones today, on social media, keeping up with the latest trends and topics we love (or just looking at cat videos). If your business has a presence on any social media platforms, we can’t stress enough how important it is to link the two together!

  • Facebook
  • Instagram
  • Twitter
  • TikTok
  • Snapchat

The broader your online presence, the more authentic and trustworthy you’ll appear to your customers. Your designer is here to make linking them together simpler than ever!



You might think this sounds like a lot to consider, all at once. You’d be right! Luckily, the way we design websites, here at DotGO, is set up to break the task down and, more importantly, make it fun and rewarding for you as we go. We call it The DotGO Way and it’s been the key to our success, making us the number 1 website design company in the country, according to Trustpilot!

Have a read here and see how it works. Then, get in touch and let’s get started!


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