How do websites and social media work together?
In the modern age of online marketing, a website needs social media pages supporting it, and it is a very risky strategy to go it alone.
In the same way, very few companies use social media alone before their customers begin to look for a website, and try to find other ways to verify who they are and where they come from.
A positive feedback loop of happy customers!
With a fully functioning website and active social media pages, potential customers can reach a business from many different journeys. Each journey builds activity and trustworthiness, improving the standing of the website and social media accounts.
One client may happen upon a website by finding it on Google, use their products and services, and then leave a positive review on Facebook. A second client may see that review, and then leave a 5 star review on a Google business page. A third may not use the service itself, but join the ranks of followers on Instagram, boosting the page's popularity when they like or share your posts. Websites and social media platforms are a classic case of success breeding success.
Increasing your E-A-T score
Google prefers business websites that have the following three qualities above all: Expertise, Authoritativeness and Trustworthiness, commonly abbreviated to E-A-T.
- Expertise means your website can show a high level of knowledge in your sector. Ideally your website will have an active blog, with articles and guides on aspects of your business that can inform your customers and keep them engaged.
- Authoritativeness refers to how much the website is seen by others as an authority on its subject matter. This includes reviews by customers, and links from other websites and social media pages to the website too.
- Trustworthiness is measured by gauging the transparency of the website, whether the content is accurate and verified, and likewise the contact details. It helps if these contact details can be corroborated by other pages, such as a Google Business page or an online social media account.
While all these aspects can be improved without the use of social media, having an online presence beyond the website itself is being shown to be more and more important in terms of how search engines rate websites. If you can prove your legitimacy, with knowledgeable content, reputable backlinks, and consistent contact details, your website will be listed more prominently.
Linking back and forth
With websites and social media pages, you always have the opportunity to link from one to the other, giving your customers and followers the chance to follow these links to new parts of your online presence. In this way, both your social media pages and your website will receive more visits. With both websites and social media pages receiving greater prominence when they receive more traffic, this is another circle of positive feedback, which will lead to ever more increasing interest and custom.
The DotGO Complete package facilitates this perfectly. With our help you can have a highly professional, in-house designed and written website, and social media setups on Facebook, Twitter, Instagram and LinkedIn. Contact the DotGO team today to have a chat about your online marketing strategy.
Posting to the right place is also really important to make sure you catch the tone for your audience.
Find out which social media platforms are best for your business here.