A helpful website is a quality website

One of the overriding themes of criteria for websites in search engines is whether the content is helpful. If your website, your business, and your writing is useful for web browsers, then your website will be looked on more favourably by search engines. In essence, quality and utility are intrinsic.


But how to make sure your customers are looked after on your website?

Someone browsing your website will want to know many things. If they are a repeat customer or they know that they want your service, they may well look for your phone number or contact details first and foremost. This is great. But many browsers want to know more.

  • They may want to know if you do a specific service, or have a speciality in your work that would make you especially suitable.
  • They might wish to know if you cover their area, or can get to them in a set amount of time in an emergency situation.
  • They may want to know more about the production process, or how you go about performing the service that you offer.
  • They may wish to know if they need to contact you at all, or if their problem is an easy fix they can do themselves with your advice.
  • They might want to see some of your previous work, either through a gallery, or a collection of testimonials from happy clients.
  • They may be interested in the craft or trade you perform, and would like to learn more about the profession.

Answering these questions is the first and most important step if you are wondering how to create helpful content on your website. Either way, if you can help your customers then your website will eventually be rewarded.


How does a search engine know that you are helpful?

Search engines measure website user activity in many ways.

  • They will look at how long someone spends on the first page of the website, whether they click through into subsequent pages, and whether they come back to the website again.
  • They will also look at reviews and other external feedback to gauge whether the website and business is what it claims to be.

These days the process is completely automated, using a machine learning model to measure browser behaviour and responses.

Search engines will also look at the content itself of course. There are other programs that assess whether the content is original, whether it relates to what the website claims to be, and even whether the claims on the website are credible. Anything that doesn't meet these benchmarks will be downgraded. For this reason it pays to take care with whatever content you add to your website, to make sure it is a supportive as possible for your potential customers.


How does DotGO write helpful content?

  • When we commission a website, we will speak with you in detail about how you go about your business, what kind of things your customers want, what they ask you, and what the client can expect when they contact you.
  • As well as implementing keywords and SEO into your website fluently, your content writer will compose in-depth material about your business, so you will present as the professional and knowledgeable business that you are. Naturally, they will collaborate with you to make sure your content is tonally appropriate and factually correct before your website is published.

You can read more about our craft of content writing here.


Become an authority in what you do

While the internet is awash with theory and knowledge about almost every academic subject imaginable, information about vocational trades and businesses is actually quite hard to come by online. By writing blogs and website pages about your work, your business can gain reputation, both online and in your sector, and become known as a reliable and useful source of information.

Read more about helping your customers through dispensing wisdom here.


Your experience matters

First-hand information that has the qualification of your personal working experience is the most valuable thing to a search engine, even if it may take a few goes to realise that's what it is. After all, if you are presenting new facts it may take a while to be believed by a real audience too. However, in the long run this adds to your credibility as a company and as a business, where you can be counted on as an authority on the subject.


So all in all, creating helpful content requires thought and patience. All you have to do is get writing, but always have the customer in mind.


Learn more about website marketing here