You may not know what they are – but you see them every time you browse the internet. Look up at your open tabs on your browser right now, see that icon before the websites name? That’s a favicon!

Okay, it may not seem much, but trust me, that tiny box of pixels makes a huge difference in terms of user experience. Internet users tend to have multiple tabs open at once, and having an eye-pleasing favicon will help your website design stand out – especially if someone is comparing your business with other competitors. Your favicon should be a memorable cue, something that your customers remember at a glance.

Your brand on display

A favicon is an extension of your brand, whether it’s your company’s initials, your logo or some clever iconography. Your favicon will be visible on more than just the tab bar.  Since May 2019, Google has been putting favicons on display in mobile search ranking pages, and whenever someone bookmarks your page the favicon will appear in their list of favourite and most visited websites.

Many websites have instantly recognisable favicons, like eBay’s coloured striped shopping bag to Amazons ‘a’ or Instagram’s camera icon. These are the online equivalent of the golden arches or the Nike tick. Simpler is better when it comes to favicons.

Adding a favicon to your website design

Typically, a favicon is square, 16x16 pixels and saved as an .ICO file. However, as always at DotGO, we have made things easy for you. Just upload a .png of your logo and our editor will automatically resize, convert and create a favicon ready for use on your website.

We also have a number of pre-made favicons ready to use, and all of our websites have a placeholder favicon so that your website design will always look professional.

Conclusion

It’s important to remember that people view the website on different devices and tend to have multiple tabs open at once. A favicon is a small but important way to make sure your website stands out amongst the crowd.

Do you own an E-commerce website but feel like you are not getting the most out of the tools at your disposal? Feeling a bit confused over some features? If so, don't worry - we've got you covered all the way. 

DotGO doesn't just offer brilliant E-commerce website design tools; we also provide an extensive range of easy-to-follow, straight-to-the-point support videos that run you through everything you need to know. Whether you want to set up a professional email on your phone or add a downloadable product to your store, we have videos that run through the process, step by step. 

Make sure you don't miss out on the amazing tools at your disposal. Take a look at our list of support videos and unleash the full potential of your online shop in no time.  

 

Learn how to add this great feature and more...

 

We have a huge range of support articles and videos that are there to teach you the basics and help you unlock the full potential of your DotGO website.

 

Learn How