Please note this article was first published in 02 Mar 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
As you build and develop your website, it’s important to maintain any existing corporate or company image or brand awareness. If you already have existing literature, logo’s, brand logo’s, corporate colour schemes and / or font styles, then include them within your website style and design. As you use your website builder to create your website keep in mind that clients who have already seen your company image or those who will see it in the future can recognise you easily when they find you online.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
You’ve no doubt spent money on previous advertising in newspapers or magazines or leaflets using these existing colours, fonts and logo’s and in doing so will have started the process of creating brand awareness and company recognition. It would be wasteful to then create a whole new look for your website, basically starting from scratch in building corporate recognition, credibility and trust in your products and customer service. Once you have a corporate visual style – Stick to it!!
Imagine how much money some of the top companies in the world spend on advertising in order to build that same recognition. Once created the key is to maintain its lifespan and notoriety. Everyone knows what fast food outlet we’re talking about when you see a yellow curved M or which technology company uses a grey Apple (although that one’s a bit of a give-away). The colour Red is easily recognised as related to Coke, Heinz and Colgate. The multi coloured logo’s for Google or Ebay. The standard scripty typeface used by Disney or Kelloggs. The interlinked rings of Audi. The Black or White Tick of Nike. The yellow and red Shell etc., etc.,etc. All these logo’s, typefaces and colours are world famous and easily associated with their respective brands because of “Continuity”. They haven’t changed in years and why would they when so much money has been spent ensuring that potential customers can recognise them in a second. We’ve seen them in the Press, on TV, on billboards and would immediately recognise them online too.
It is tempting to dive in and use all the colours, fonts and text decorations available to you with
your DotGO Website Page editor. But without careful consideration your site can look amateurish, be difficult to read and may not be maintaining any existing brand or company image you may have. You really need to try to be ruthlessly consistent. You’ll be amazed how much easier your site will be to read and how much more professional it will appear if you choose some standards and stick to them.
Font: Fix the font - use a single font type through your entire document.
Size: Decide on a size of font for all body text (medium or 12px is a good choice). Decide on a size for all subheadings and main headings.
Bold and italics: If you are going to use bold or italics, then be consistent. If you use it in one
heading, use it in all headings.
Colour: Poor use of colour can ruin a website, but colour can also bring it to life. If you want
to make your headings a different colour, we recommend making all your headings one
colour, your subheadings perhaps different shade of the same colour. Use colour in your
body text sparingly.
Images: Decide how you will use images in your website. Will they all be the same size?
Will you edit the images before up-loading. Will you align them all the to the right or the left,
or just wrap the text around them.
A pre-planned format and style will help you to create a really professional website, which will then encourage the maximum response from visitors and the right kind of response from potential and existing customers.
Please remember, this article was first published 02/03/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
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DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.