Please note this article was first published in 23 Dec 2009. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
There are tens of thousands more people online than normal at the moment and they’ll be there till the end of the New Year sales. Why not make the most of the extra traffic and set up a few pit lanes to draw them in. When you build a website, make it simple for your visitors to remember your site and come back to it when they're ready to make a purchase. Make it equally simple for them to quickly and easily tell their friends about you.
A quick “Add to Favourites” link on your home and primary pages will make it very easy for your new customers to save a link to ou page and get back to you really easily. Simply add the following code to your home page:
For a step by step tutorial on how to add code, Click Here.
<span style="cursor: hand; text-decoration: underline;" onclick="window.external.AddFavorite(location.href, document.title);">Click here to add this page to your favorites</span>
Then save your page and test the link.
Word of mouth could well be one of the very first forms of advertising and the fact that it’s still being used today just goes to show how effective it can be. When a friend or someone you know and trust tells you about something great, you’re far more likely to try it out than if a complete stranger pointed it out to you! If someone has found your site or has become a customer and likes what they see, then make it easy for them to share their find!
Quick and easy “Tell a Friend” links are a great way to encourage visitors to spread the word about your website and are surprisingly simply to do using the DotGO link editor.
On your main introduction and product pages - add a short line such as “If you like what you see, please click here to tell your friends” or keep it short and simple with “Tell a Friend” or “Recommend this website to a friend”. Make sure your link text is in a good visible position and follows some particularly inviting or exciting information. Highlight the text and click the yellow “Insert Link” icon > choose Email and in the 3 fields enter:
1) E-Mail Address – (Please enter your friends email address here…)
2) Message Subject – “Have a look at this great website!”
3) Message Body – Hi, I found a great website, which I though you might be interested in. The address is: https://www.yourwebsiteaddress.com/co.uk. Let me know what you think.
Regards
(Please replace this text with your name. Thank you very much for the recommendation!)
As the majority of the email has already been filled in by you, all your website visitor needs to do is add their friend’s email address at the top, type their name in at the bottom and click “Send”. Simple! Also, don’t forget that the recipient or recipients (if the visitor has been a real superstar and sent it to a number of friends!!) could well forward this email to their friends too. And so the power of “Word of Mouth” – or - “Word of Email” begins. And even better, its all spam safe marketing, as these are simply friends emailing friends! Perfect.
Now that you know how to set a “refer a friend” link, make sure you have one on each of your main pages. If you have been practising with images for your website you may even want to create a simple image or button to set the link from. This will stand out nicely from your page and can even help to encourage visitors to click it. Simply highlight the image by left clicking it once then set the link as above.
To set the same link on other pages, there is a quick way to copy both the image / text and its link, which you can then simply paste onto your other pages. First make sure you are looking at the saved page (not in your editor). You can view the live page without coming out of your control panel by clicking “Test your Website” – the button at the top of your control panel on the far right, next to the Logout button. Highlight the link image / text – then right click and go down to copy or press Ctrl + C on your keyboard to copy it – this will copy the link properties as well. Now go to the next page, place your cursor on the page where you want the link to appear then either right click and go down to paste or press Ctrl + V on your keyboard to paste it. Now save the page and text the link.
Please remember, this article was first published 23/12/2009. The content may be out of date and you cannot post comments any more. Please check out our new blog.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.