Please note this article was first published in 20 Oct 2009. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title, Description and a list of keywords. You can view these by clicking the Google Icon next to each page in Step 3.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
The content on your website has to include the words, which your customers are likely to type into a search bar when looking for products or services like yours. These words must also match the search terms that you have entered in Step 1 in your control panel. Once these words are in place, you can help even more by setting your key words in certain formats. Putting keywords in header formats, hyperlinks anchor text, alt tags, bold and italic text all help to tell the search engines that this is the phrase that you want to be found with. This is called Ontology (the context or format in which the search terms appear within your website content). This is actively considered by search engines, as is the number of times the keywords appear. This gives website builders lots of opportunities to make their pages more appealing to search engines and help them to rank more highly in the results lists.
A TOP key phrase, therefore must feature a collection of your TOP keywords. You should create 2 or 3 key phrases for each of your web page. Here’s an example:
Joe Bloggs Builders are a general builder based in Basildon, Essex. They carry out most building jobs in and around Essex such as: plumbing, carpentry, plastering and conservatories etc. Their website describes themselves and the services they provide. They know their customers, having done some research and spoken to a few of their customers. They know that some of the common Search Terms used are “find Builders in Basildon”, “Reliable Basildon Plumber”, “Cheap Carpenter Essex” and “Quality Basildon Conservatories”. The key Phrases from these Search Terms would therefore be: Builders Basildon, Basildon Plumber, Carpenter Essex and Basildon Conservatories.
Try to include at least 200 words of general copy on each page. Within these 200 words, include your keywords as many times as you can but make sure that your content stays both readable and logical. Try to keep in mind that search engines read the copy on your page to figure out what you have to offer just like a visitor would, so it’s important to include these key phrases in the most visible formats. Set your key phrases in any one of the following formats by highlighting the specific text and selecting the required option in your icon bar.
Set whole paragraphs, which include your key phrases in a heading format. <H1> is for the most important information, followed by <H2> <H3>. DO NOT set all your text in H1. Use these headings to highlight only certain paragraphs or single lines.
Try to make your key phrases and key words bold and italicised. Search engines give more weight to words that have been made bold and italics.
If you’ve created hyper-links on your website to other pages, try to set the links from key words or key phrases where possible. An external Hyperlink back to your own domain from a top key phrase is a great way to make both the key phrase and your domain highly visible to the search engines. Choose Link > Webpage > External Webpage > enter: www.yourdomain.co.uk/com > choose No (to open in new page).
If you’ve added images to your site make sure that ALL your images have descriptive text (also know an alt text) added to them. The alt text should contain your key phrases. Your website system tags all images automatically with your top key phrase but to do this yourself with other key phrases, enter the phrase when uploading the image to your page.
Please remember, this article was first published 20/10/2009. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
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