Please note this article was first published in 16 Feb 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
The top priority for most business owners is a website, which will bring in more customers! The best way that you can achieve this is to get the best possible position on the search engines. There are hundreds of suggestions and tricks floating around on how to cheat the search engine system but such cheats should be given a wide berth. Search engines don’t like being cheated and will actually mark down website builders who attempt this. You need to play fair and rather than trying to trick the search engines, you should be thinking about how you could help them in making your website pages as visible as possible.
DotGO websites have a framework built specifically for search engines and work hard to make it as simple as possible for search engines to pick up and match your keywords to the searches being done by potential customers.
It has to be THE most common question asked by website owners and website builders around the world. There are several ways to achieve great positions on the search lists. One way is to pay for it, by using an optimisation company or paying for Pay Per Click. Do beware though, as these top seats can be very expensive and extremely frustrating as they have quite often been found only 1 or 2 spaces above the far more reasonably priced DotGO seats!! It’s a little like slashing out on a really special outfit, only to find the exact same outfit in the next shop at a fraction of the price. OUCH!
At any one time, DotGO is carrying out a whole assembly of optimisation processes, many of which you won’t even see or be aware of. There are however certain things you can do to give your website a helping hand. One of these is adding external hyperlinks back to your home page within your content, which is a bit like putting a High Viz jacket on your website.
Create a line of text, which includes all your main keywords. It must read properly. Search engines prefer well written English sentences, so don’t just create a group of keywords stuck together.
Include this line within the text of your main content on your home page and then highlight it. Once highlighted, click the Yellow “Insert / Edit Link” icon > choose “Webpage” > “External Webpage” and enter your full domain or website address in the window provided. In the “open in a new window” option, choose “No”.
That’s it! Now save your page and test your link. Copy your line of text from the live page (by copying from the live page you will be copying the link address / destination at the same time) and paste this line into your other primary pages.
Please remember, this article was first published 16/02/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
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We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.