HiViz Your website for Search Engines.
Content taken from older UK website builder blog posts
HiViz Your website for Search Engines.
Please note this article was first published in 16 Feb 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
HiViz Your website for Search Engines.
The top priority for most business owners is a website, which will bring in more customers! The best way that you can achieve this is to get the best possible position on the search engines. There are hundreds of suggestions and tricks floating around on how to cheat the search engine system but such cheats should be given a wide berth. Search engines don’t like being cheated and will actually mark down website builders who attempt this. You need to play fair and rather than trying to trick the search engines, you should be thinking about how you could help them in making your website pages as visible as possible.
SEO TIPS: Links
DotGO websites have a framework built specifically for search engines and work hard to make it as simple as possible for search engines to pick up and match your keywords to the searches being done by potential customers.
How do I get to the top of the search lists??
It has to be THE most common question asked by website owners and website builders around the world. 
There are several ways to achieve great positions on the search lists. One way is to pay for it, by using an optimisation company or paying for Pay Per Click. Do beware though, as these top seats can be very expensive and extremely frustrating as they have quite often been found only 1 or 2 spaces above the far more reasonably priced DotGO seats!! It’s a little like slashing out on a really special outfit, only to find the exact same outfit in the next shop at a fraction of the price. OUCH!
At any one time, DotGO is carrying out a whole assembly of optimisation processes, many of which you won’t even see or be aware of. There are however certain things you can do to give your website a helping hand. One of these is adding external hyperlinks back to your home page within your content, which is a bit like putting a High Viz jacket on your website.
External Hyperlinks are extremely visible to Search Engines and any keywords which are used to create a hyperlink become incredibly visible too!
Create a line of text, which includes all your main keywords. It must read properly. Search engines prefer well written English sentences, so don’t just create a group of keywords stuck together.
Include this line within the text of your main content on your home page and then highlight it. Once highlighted, click the Yellow “Insert / Edit Link” icon > choose “Webpage” > “External Webpage” and enter your full domain or website address in the window provided. In the “open in a new window” option, choose “No”.
That’s it! Now save your page and test your link. Copy your line of text from the live page (by copying from the live page you will be copying the link address / destination at the same time) and paste this line into your other primary pages.
Please remember, this article was first published 16/02/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
Want to learn more ?
Find out more about us
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
Affordable business website design
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
UKs most trusted
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
Latest blog posts
Evolving Your Website Using Background Videos
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
Bold, Italics, Capitals – When To Call On Your Superheroes
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Do I Need To Add Testimonials To My Website?
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
Should I Buy Multiple Domain Names For My Website?
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
How To Choose The Best Domain Name For Your Website
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is It Possible For A Website To Look Too Good?
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
Stop Collecting Email Addresses On Your Website…Unless You Have Permission!
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
How Do I Send An Email Newsletter?
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
Selling Isn’t A Dirty Word. Selling Is Serving!
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
Don’t Be A Clown. Get A Professional Email Address For Your Business.
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
A Website To Grow Your Business, In Just Over A Week
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
Is Your Website Secure? Upgrade To HTTPS ASAP!
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.