Please note this article was first published in 03 Feb 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
When you first consider getting a website for your business, one of the main criteria you should look for is Effective Search Engine Optimisation. There are plenty of Website Hosting Companies offering free websites, with website builders, which must seem very tempting, even cost effective but are they????? The simple answer is NO. Most hide lots of extra costs for services and functions which really need to be included with your website as standard, especially if it’s a business website which needs to attract new customers and be accessible by existing customers online. Search Engine Optimisation is one of the services and is pretty much the most important as without it, your website is invisible to searches. It’s a bit like buying a car and then having to pay extra for the wheels??!
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Search Engine Optimisation can be extremely complicated and very daunting, even to people who are comfortable using computers and working online with the internet. The other issue is that most people just don’t have the time or expertise to apply effective optimisation, which will leave them feeling confident that their online business is as visible as possible to the search engines. Fortunately, DotGO website builders don’t have to worry too much about effective Search Engine Optimisation as it’s built into all business website packages as standard.
DotGO deals with all the hard work required to optimise your website. All you have to do is place your information using relevant and descriptive text and images on your page. Meanwhile your website will start work. By using the information you’ve placed, it will pick out and highlight the specific information (called Keywords), which the search engines need to be able to see you and show you to the people surfing the net.
The whole structure of your DotGO Website has in fact been built with Search Engines in mind. The processes, elements and features are too many to name but here are a few of the basic areas of optimisation:
Some of the main visibility areas of your website include: the foundation and background of your website, your web pages, page menu buttons, page content - Images and Text and your Website Header.
Many other hosting companies also say they include Search Engine Optimisation but this can frequently entail simply submitting your domain to a group of search engines ONCE! This isn’t worth very much at all; you can actually do this yourself for free very easily. What your business needs is ONGOING OPTIMISATION. DotGO repeatedly promotes your Domain, in fact, they do it EVERY 2 WEEKS for the life of your site! This is of course in addition to the permanent visibility of your web pages due to the way your site has been designed.
Another major booster to traffic and search engine positioning are Inbound Links and from the very first day, your website comes with 3 inbound links to get you started, all provided by DotGO and its partners.
When you look at all this, it’s no wonder that we receive such positive feedback from our customers about the excellent positions they are achieving and the traffic and business their websites are producing. And don’t forget we haven’t even come close to mentioning every part of the optimisation processes included as standard on a DotGO website.
Please remember, this article was first published 03/02/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.