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Nothing turns a customer off like hidden costs.

Your product prices must either include VAT or announce that they are excluding VAT.

With the DotGO shopping basket system we make this simple and easy, and ensure that your customers pay for what they see and are not put off by any hidden costs.

 

 

Why does this matter?

Whether you’re charging VAT or not, you need to make the price of each item clear to your customer.

Don’t Confuse

Some businesses charge VAT, while others don’t.
You need to make your pricing clear.
Undisclosed VAT can seem like a “hidden cost.”
These repel customers like nothing else.

Make it Easy

  • If a customer can’t quickly find what they’re looking for, they’ll get frustrated.
  • They’ll give up and look elsewhere for what they need.

 

What do we do?

We give you the option of whether to charge VAT or not, as well as where to introduce this in the sale.

Options

  • We give you the option to charge VAT or not.
  • If you are, simply enter your VAT number and the calculations happen automatically.

Prices

  • We also give you the choice of where to include the VAT.
  • You can show it in the standard price on the item page.
  • Alternatively, it can be added on at checkout.

 


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