Group your products together using smart rules, making your shop easier to build as you grow.

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Think of groups and categories as your online shops shelves and aisles.

By being able to group your items together, and by create categories of similar items, you can signpost your customers through your online store with ease.

How you then choose to layout these groups and categories is up to you, using our pre-generated styling options to find a fit that works best for your online shop.



Why does this matter?

Different items have different strengths and different elements that you’ll want to draw attention to.


  • You need different layout options to highlight these strengths.
  • Without this choice, vital details can be lost on your customers.

Every Brand is Different

  • With some products, you can see them all side by side.
  • With others, you’ll need a closer look at each one.
  • Whichever you choose, the layout of your shop has to match your brand.


What do we do?

We give you the option to present your Categories and Groups in a way that draws the right attention to the right places.


  • Choose between three different category options.
  • Menu Style gives more detail about the category in question.
  • Slider Style gives you more focus on each item.
  • Grid style puts everything on display.


 You may also be interested in:

Shop Structure and Hierarchy

Give your customers a clear path to the item they need with a well-structured online store.

Auto Grouping

Group similar items together, automatically, giving your customers an easier time finding them.

Item Cloning

Avoid the hassle of making new item listings for items that are similar by cloning items with ease.

Item Tagging

Connect relevant items and make sale and discount groups, with just a few words!

Group and Category Layout

Present your items to your customers in a way that suits your company and your brand.

Website Plugins

Draw attention to the newest deals, last-minute bargains and best-sellers in your shop.

Gift Wrapping

Choose whether or not you want to offer gift-wrapping. If you do, set the price at whatever you charge.

Bulk Discount

Encourage sales with bulk discounts on any item in your shop. Get your items out there and into more different pairs of hands!

Find out more about "Managing your shop"  

Sell more with our Ecommerce Tips and Tricks