Everyone’s on social media these days. More than by phone, more than by email – more, even, than with face-to-face conversation, social media is the main way that we, as a species, now communicate.
Whether that’s a good or a bad thing is up for debate but, the reality is, it’s the truth. If you want to reach your customers, you need to reach them there.
Sounds simple enough; a couple of Facebook posts here and there, the occasional Instagram picture and you’re in business, right?
Sadly, no. The world of social media marketing is an industry in itself, that requires consistency and creativity in order to crack.
To succeed, you’ll need to do a few things:
To have the chance of building any kind of following on social media, you need to make sure you’re posting regularly and, by regularly, we mean at least once per day! The established knowledge says that the best times to post are:
- 8am (when everyone wakes up and checks their phone)
- 5pm (when everyone clocks off after work)
Whenever you post, make sure you’re persistent!
To help you out, there are several scheduling programs that you can use, such as Later. The free version gives you the ability to connect all of your social media channels, before writing, choosing pictures for and scheduling your posts, all in one place. Choose when you want each post to go live and load up a whole week’s worth in minutes!
That applies to the way you write and, much more importantly, the visuals you post. Social media is a visual medium, even on platforms like Twitter which, originally, was just for words. Make sure every picture or video you post is “on-brand” – keeping with the style and tone of your business.
Making all of that so much easier is where tools like Canva step in. They give you the power to make fresh, clean, visually stunning branding materials, such as:
- Frames for your social posts
There are loads of templates to choose from, to get you started. You don’t need to be a Photoshop master or have any branding experience whatsoever – it’s so easy!
Just like with a website, you have a very limited amount of time to capture your audience’s attention.
On your site, your competitors are a Google search and a couple of clicks away but, on social media, that’s reduced to a flick of the thumb! The next distraction comes around lightning-fast, so make sure what you post really strikes your audience and keeps you in their minds after they’ve scrolled on.
Sadly, there aren’t many tools out there specifically to help with this. We find, however, that the best way to make a positive impression in peoples’ minds online is, simply, to be honest. It sounds twee but, in a world where everyone tries their hardest to present a perfect version of themselves, real authenticity shines through. Show who you are, show what you do and see those real connections begin to form!
Maybe social media isn’t really your thing, though. Maybe you’ve never had a Facebook account before. That’s ok! If it all seems a little overwhelming, it can certainly pay to start small. If you’re ready to take that first step into social media marketing and are looking for the place to plant your feet, have a look at our blog on the different types of social media that are out there.
Find the one that’s right for your business and start posting!
Looking to start an online shop?
Are you ready to start your
Business websites that just work
Our Sales Team
Josh is super friendly & really easy to talk to. He is a massive sports fan (but please don’t get him talking about Man United!). Fun fact: he loves spiders (2 pet tarantulas)
Call 01883 776125
The office joker and a real family man. Eloquent, intelligent and empathetic. Fabio will always give you honest, no-nonsense advice. Fun fact: favourite drink Kraken rum
Call 01883 776126
Why thousands trust
Proud to be 100% British
British designers, British technology and British engineers. A true UK success story.
Custom built - NEVER from templates
We design a website as unique as your business. Our experience and your business knowledge – a winning combination.
UK's Most Trusted Website Design Company
No.1 on Trustpilot for "website design".
We Make a Difficult Job Easy
Our amazing Process (The DotGO Way) gets the best from us and the best from you.
17 years experience
We're the website experts, We've got real skills, knowledge and experience
Our own software
Always evolving and free upgrades for life.
|Lite website||£199 + £37pm|
|Pro website||£499 + £37pm|
|Small Shop||£699 + £53pm.|
|Big Shop||£699 + £78pm|
Lite Site £99
Affordable, beautiful, focused website
Pro. Website £#rs_server.build_price_standard#
Professional, business website
- Many webpages
- Optimised for Google
Online shop £699
Professional ecommerce shop
- FULL online shop
- 50 products for sale
Large shop £699
Webshop with more shelf space
- All the features of the small shop
- Up to 500 items for sale
A website built with love
A beautiful website that will make you proud and your competitors jealous.
Optimised for Google
SEO included. Your website is designed to be found and ranked by Search engines.
Looks great on mobiles
Your website adapts instantly to look amazing on all devices.
Dedicated website designer
Your own dedicated professional designer. We put our heart into designing something we love as much as you.
Dedicated professional writer
Get your message across clearly and be indexed correctly by Google. Professional writer service included free.
Free professional images and videos
We include unlimited, professionally taken images and videos all for free.
Integrated social media
Show Facebook feeds, embed Instagram galleries inside your website, auto-post website updates onto Twitter or Facebook.
Free custom forms
Collect Information, generate leads and find customers with custom forms that send you emails .
Online chat system included
Live chat with visitors straight from your website. FREE phone chat app. Great for lead generation.
Free booking system
Schedule appointments, make reservations or book classes with 3rd party booking systems.
Find your voice with a simple, fully integrated blogging system.
Free visitor statistics
See your website "hits" at a glance or add Google Analytics.
Make changes yourself
Simple, powerful tools to edit your website.
We have your back
Help is always just a phone call away.
Everything is included
We include everything you need to run your business online. Domain, website, email, support, SSL, backups – all for one price.
Premium business support
Small enough to care, but big enough to rely on.
Free domain renewals for life
We'll deal with renewal fees and the technical management of your domain name.
Professional emails included
Send and receive emails using your domain name from your phone or desktop.
Unlimited storage and bandwidth
You'll never get a bill if your traffic goes up. We don't penalise your success.
Lightning-fast, unlimited hosting, backed up and always secure.
In depth training included
We spend time training you how to look after your website. We even record it and send you your own personalised training video.
Easy to add products
Add a product fast, clone an existing item or upload a spreadsheet of items.
Unlimited product images
Show as many product images as you like with beautiful galleries and image descriptions
Upload from your eBay store
Import all your eBay listings and images with a single click.
A shop designed to be beautiful
A website and ecommerce system designed to work together and look simply beautiful.
Easy stock management
Manage and track your stock as you sell online and offline.
Different ways to pay
Offer your customers PayPal, Credit or Debit Cards
Simple to build, manage and use
Every aspect of the basket has been designed to be intuitive and simple to use for you and your customers.
Start by choosing a website type
Search for a domain name?
Use your domain name?