So, you’ve just added some items into your ecommerce website. How exciting! But be wary that the hard work is just beginning. You may have fantastic items, but if they are not being presented professionally and in a way that reflects your wider website, customers will not be as enticed by them as they could be. In DotGO’s layout section, you can choose from four different ways to present items to customers. Let’s go through them all, one by one.

Conventional Item Layout

This is the default layout for your items – and if you are unsure about which layout best suits your items, stick with this one. The ‘Average Image Size’ layout essentially gives equal weight to the image and the text when customers look at your items, and would apply in most cases. If you are selling vape pens, perhaps, or women’s shoes, it is important to show customers both the item itself and a decent description of the item, along with any variants or custom fields.

Moreover, there are stylistic concerns to be had here. You may care a lot about having a truly aesthetically pleasing, symmetrical-looking website, and if this is the case, the ‘Average Image Size’ layout is your best bet. And this is because the item image and description are of equal size and therefore complement each other nicely, creating a professional-looking page.

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Image-Heavy Layout

You may, however, want to give more weight to the item image by selecting the “Bigger Image” option, leaving an immediate impression on customers with a compelling image. You still have the description and price down the right, but that section is smaller, while the image dominates the user’s attention.

As a result, you should choose this layout option when you know that the actual image of your item is what will convince customers to make a purchase. How it looks – what colour, what design, etc. – should be the most important thing for items with this layout. A good example would be an ecommerce website selling paintings, or perhaps consumables like chocolates.

website design for small businesses in UK

Text-Heavy Layout

On the other hand, it may be that you have an ecommerce website whereby the image tells the customer nothing new, while the description is hugely important. For instance, if you were a hardware shop selling parts and nuts and bolts, an image of a few screws is not that helpful. The customer knows they are screws. What the customer doesn’t know – and is accentuated with this item layout option – are the exact specifications for these screws (size, weight, where used, etc.)

You should therefore only employ this ‘Bigger Text’ option when the exact dimensions/specifications are the most important thing about the item in the mind of the customer. Users will be looking for this information and they will click away if they cannot find it easily.

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Content in Columns Below Layout

While the three previous layouts are configured so the item image and description sit side by side, the ‘Content in Columns Below’ Layout gives your item image centrality to the page, with additional information like description, variants and custom fields sitting at the bottom. Using this layout means that the item name, price, summary and image – the key elements of an item – are placed front and centre, taking up the whole of the page.

Using this option affords a level of simplicity and directness to the customer. They click on the item and immediately see the important stuff – how much is it, what does it look like, etc. So, in similar fashion to the “Bigger Image” option, you would use this when the most crucial elements of your item are its price and what it looks like. This would not be an ideal option, then, if you had variants or important specifications, as this information is not immediately present when customers click on the item. They would have to scroll down.

Improve Your Shop

Are you a small business owner who doesn't like their current online shop? Do you want to upgrade your current website to an online shop, but don't know where to start? If so, DotGO has you covered. 

We understand that, as a business owner running an online store, every last detail needs to be exactly right. You need a website that is fast, beautiful and personalised to the unique character of your business. 

Our brilliant team of designers and writers work closely with you to determine the precise needs of your business, keeping you in the loop throughout and producing a stunning bespoke website design that works for your business. 

Why settle for second best? Call DotGO today and start building an online store that puts you ahead of the competition. 



The DotGO Way

The easiest website design process you'll ever experience

We squeezed 18 years of practice and thousands of websites into a process that feels effortless and fun.  





You’re Going On an Adventure

The DotGO Way is a 5 step website design journey. 
You are guided through each step by your own personal, professional website designer.

It is a collaborative experience built around clear communication. It allows us to combine your passion and understanding of your business, with our talent, experience, empathy and suggestions. You help us select professional images & videos, speak with professional writers and undertake 1:1 training.  

Every website we design has its challenges.  The DotGO Way evolved to keep things moving by identifying and resolving issues before they become problems.    






We start off by getting to know more about your business and the purpose of your website through a shared work environment we call the Design Portal. What are your goals? What makes you unique? This is where your enthusiasm and potential meets our imagination.




Let’s learn what looks good in your eyes. We look at websites you like.  Your dedicated designer will compile some amazing stock imagery and photos to supplement your own, as well as research the most optimal SEO phrases to get you found.



Content Writing

You talk with our amazing Wordsmiths – content writers who will find the right tone of voice to represent your business, and turn your ideas into engaging, fully Google-optimised web copy.




This is your designer’s moment to shine. By taking all of your ideas, branding, imagery and web content, we will design and build an incredibly beautiful, powerful and responsive website.




Once your website is complete, we hand you the keys. We provide full training so that you can make changes when you need to and grow your website using the same powerful, yet simple editing suite as your designers.