Giving Your Business An Online Presence
With people’s attention going more and more online every day, it is important to be where the attention is. If you have an online presence through a website and social media, you are meeting people where their attention is – the internet.
Here are some ways having a website boosts your business:
Get Found More Easily
Most people search for things online these days. Businesses still certainly grow by word of mouth and recommendations, but having a website means that if your search engine optimisation is good, you are more likely to get found directly on search engines. Ideally people will type in a search term related to your business, and your website will show up.
Even if your website is on your business card as a place you can refer people to, having a good website is a way to show that you are a real and credible business. The more professional and user-friendly your website is, the more easily people will come to trust you and gain a sense of who you are as a business.
Showcase Your Business
With the use of images and text you can show exactly what your business does and what it provides. If you can show how well you plaster a wall, for example, that is evidence in itself that you are worthy of trust.
Perhaps you sell products – your website allows you to show your products in detail so that people can see how valuable they are. Your website is an online platform for people to see what really goes on in your business and how it can benefit them.
Share Your Reviews
If someone can visit your website and see a list of great reviews from your customers – this is far more effective than trying to read them out over the phone! Give your potential customers a place to read your reviews in their own time, and discover more about why your business is so good.