Getting your website found on Google and the search engines is not straight forward. Just like you, every other website offering similar services wants to get found. Not everyone can be on the first page of the results or even in the top 5.
However, there are a number of things that you can do to ensure that your website has the best possible chance of getting found and appearing on the first pages on the results.
This page does not provide a comprehensive summary of how search engines work or all the possible factors that are taken into consideration.
However, over the 15 years that we have been building websites we have learned which factors makes our client's websites successful, and which factors seem to have a tiny effect.
Eg. Trying to get found for the word 'plumber' is very hard as you up against every other plumbing website in the world (although Google will do its best to narrow its results down to the UK). If you choose 'Plumber Blackpool' as your keywords you narrow down your competition considerably and 'Emergency Plumber Blackpool' even more so.
Getting found on Google is a competition. It therefore makes sense that choosing keywords that have less competition means you have more chance of 'winning'.
We encourage you to choose one keyword across your entire website which is usually a 'superset' of the other keywords that you hope to get found for. A good starting point is 'what you do and where you do it' eg: plumber blackpool would be a good keyword . We recommend optimising at least the home page of your site around these keywords.
As you build your pages you would then choose the keywords that are suitable for each page . For example:
The advice below should be taken a guidance. Avoid trying to 2nd guess Google. Any under-hand methods you can think of will have been tried many times and Google is wise to it. If you try and 'spam' Google you can get black listed and that is not a good thing!
It makes sense that if you build a website all about bananas you are not going to get found for tennis racquets ! Google therefore looks at your page content in a very particular way and uses this to index your pages. It is worth looking at the most important factors.
VERY IMPORTANT. At the top of every page you should have a Heading 1 (also called a H1). This should contain the keyword you want to get found for. (avoid wasting this valuable Google indicator by typing something banal like 'welcome to my website' ).
The first paragraph of text on each page should have specific reference to the key phrase you want to get found for. This key phrase should then appear throughout your text. However more is not always better. Your text should flow and be grammatically correct and if your key phrase appears too many times you may end up getting penalised.
When you add an image you need to describe the image. This can be done in the Image Properties window. Google cannot read an image so make sure that you describe the image and if appropriate, add the keywords you want to get found for.
Once upon a time getting your website ranked was as easy as setting a few hidden labels on each page and hey-presto your page was No.1 . However these labels (also known as meta tags) have fallen out of favour with the search engines as they were abused.
Never-the-less there are still 2 meta tags that are worth completing for each page :
Always make sure that the key phrase appears in this tag. Ideally it should be exactly the same as the H1 tag on the page (see above) however you can also consider adding your company name if required.' ).
Don't make it too long. Google will try and use it as the headline in its advert, but look elsewhere if the tag is too long
The title tags on each of your pages should be different. Do not just add one keyword for all title tags and assume that will do. It won't !
This tag will not help your page get good rankings – in fact it might harm your rankings if you stuff it with keywords or put in content that bears no resemblance to the rest.
Well Google will use this tag as its advert text when your site appears in its search engine results pages. This is your chance to write compelling text that makes your visitors want to click your advert
Once your website is live and you have connected a domain name, you will be able to 'open a dialogue' with Google and start to learn how your site is performing and how you can improve.
You will also have the chance to appear as a recognised local business on their widely used map.
Google recognises that you want to learn how your website is performing and what you can do to improve your rankings. If you take the time to create a Google account and then setup Search Console, you will be able to gain a lot more information about your website.
You first need to validate that the website belongs to you (you will be asked to upload a little file – which you can do easily with our website builder)
You can then login and find out where you appear in the listings and which key words Google thinks you want to get found for.
If you want to see just how many customers are visiting your pages, which ones are the most popular and which ones clients tend to leave your website from, then use your Google account to setup a Google Analytics (GA) account.
Once you have created your account, you be given a special GA account code and an instruction to place some code on every page of your website. Our website builder makes it really easy to do this. Just enter the GA account code into one box and we will generate the code automatically and place it on every page of your website instantly.
Google is clever enough to join your search console with your GA account so that you can see which what clients type in to find you and what these clients do when they are on your website.
Since going live with the site, I have had a lot more enquiries from interested parents.
My web site shot up the search engine so quickly and was on the first page of Google after just three weeks.
If someone had told me that I would be able to build my own websites and manage it day to day, I would have laughed at them. But I did and still do !
The amount of books I sell every month easily pays for the site. I've had orders from the USA, Australia, Fiji, Malaysia and Skegness
After 11 years of our website being supported by DotGO, we are still very happy customers
If you have used Google Maps on your phone or your computer, or have performed local searches you will have seen that Google provides a few privileged 'spots' in its search result listings for clients who take the time to register their business, their address and then prove they are who they say they are.
It's really easy to do this – just watch this short video to discover how to register your business and then prove you are who you say you are .
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.