You may not know what they are – but you see them every time you browse the internet. Look up at your open tabs on your browser right now, see that icon before the websites name? That’s a favicon!

Okay, it may not seem much, but trust me, that tiny box of pixels makes a huge difference in terms of user experience. Internet users tend to have multiple tabs open at once, and having an eye-pleasing favicon will help your website design stand out – especially if someone is comparing your business with other competitors. Your favicon should be a memorable cue, something that your customers remember at a glance.

Your brand on display

A favicon is an extension of your brand, whether it’s your company’s initials, your logo or some clever iconography. Your favicon will be visible on more than just the tab bar.  Since May 2019, Google has been putting favicons on display in mobile search ranking pages, and whenever someone bookmarks your page the favicon will appear in their list of favourite and most visited websites.

Many websites have instantly recognisable favicons, like eBay’s coloured striped shopping bag to Amazons ‘a’ or Instagram’s camera icon. These are the online equivalent of the golden arches or the Nike tick. Simpler is better when it comes to favicons.

Adding a favicon to your website design

Typically, a favicon is square, 16x16 pixels and saved as an .ICO file. However, as always at DotGO, we have made things easy for you. Just upload a .png of your logo and our editor will automatically resize, convert and create a favicon ready for use on your website.

We also have a number of pre-made favicons ready to use, and all of our websites have a placeholder favicon so that your website design will always look professional.


It’s important to remember that people view the website on different devices and tend to have multiple tabs open at once. A favicon is a small but important way to make sure your website stands out amongst the crowd.

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

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Ace Health & Safety Training Associates Ltd trustpilot review

I have been running my own small business for the last 21months, unfortunately my current website wasn't attracting enough traffic. I started to look for a professional website design company to create a new website without breaking the bank. After speaking to 3 compainies I decided Dotgo was the right company to build my new website, no hard sale, no blinding me with technical data just listening to the reasons why I wanted a new website. Once I had transferred the money the process was quick and easy, Dotgo were very slick and efficient in arranging a web designer, then a web writer drafted the first version within three days. I was sent the first draft via email in a word document. It was explained clearly this was a word document, which needed to be accurate but not complete, once I had viewed and fedback my thoughts the script writer does his magic. Once the magic content has been approved by me the web designer creates the first draft and shares it via a Zoom meeting. This is my opportunity to view and feedback to the web designer. There were a few minor changes required and to be honest the response from the web designer was fantastic, not a problem even removing a section and adding another section, which wasn't mentioned in the first two sessions. It was a quick turn around after the changes, I was delighted with the end result. Dotgo swapped my URL from my previous company to their own, the transition was seamless, although my company email wasn't playing ball, an IT expert sorted it out very quickly. Every person I spoke with at Dotgo were fantatic and a real pleasure to work with. I can highly recommend Dotgo services their attention to detail was second to none, which resulted in a fantastic website. The customer service doesn't end there continual support is only a phone call away. Well done Dotgo a first class service at a very reasonable price.

Paul Ace Health & Safety Train...

Viper Technical trustpilot review

They were very approachable and eager to assist with our vision of what we wanted for our new website. The process was very straightforward and easy. The end results have exceeded our expectations and would absolutely recommend DotGo to anyone.

Andy Viper Technical

Stepping Stones to Independence trustpilot review

Thank you Faith and Tom and all at DotGO. Building the website with such experienced and creative support has been invaluable. The whole process has been really interesting and I would highly recommend them.

Justin Stepping Stones to Indepe...

Hutton and Birch Ltd trustpilot review

Great team that produced a fantastic product that kept up clear communication scheduled round our busy work days. Big thanks to Faith and the team

Cameron Hutton and Birch Ltd

Comfort Air Solutions Ltd trustpilot review

Great communication and very helpful, made it a breeze.

Joe Comfort Air Solutions Ltd

St Helen's Flat Roofing trustpilot review

Professional prompt did exactly what I ask if fact wen extra mile could not ask for anymore looking forward to the future with website

Ian St Helen's Flat Roofing
St Helen's Flat Roofing
Mark Rose Chimney Sweep trustpilot review

Excellent from start to finish, Luke explained everything along the way as we built the stages to completion, I now have a very smart website up and running

Mark Mark Rose Chimney Sweep

Doogal Does It Ltd trustpilot review

My experience with DotGo was fluid and consistent and there was no break in communication, which is rather refreshing. They kept to their schedule and we were led through the process every step of the way, which is really helpful if you are not familiar with the process. It was a hassel free process if you work with them and provide them with the information they require, you can sit back and wait for the results! Awesome! Stress free process. I do recommend them.

Marquee Doogal Does It Ltd