How To Use Your Customer Testimonials To Build Trust

Simple Steps to Build Credibility and Grow Your Business Online

In today's world, people don't just want to hear how good you are — they want to see proof.

Before making a decision, customers look for real-world evidence that your business is reliable, professional, and delivers what it promises.

We've all done it. We read hotel and product reviews, we watch videos and look at aggregator websites. We look to others to help us make up our own minds.

Chances are you even found DotGO through our Trustpilot page (we're number 1 by the way) ...

That's where testimonials and reviews come in. And when used well, they can become one of your most powerful tools for winning trust and generating new business.

In this post, we'll show you how to make the most of your testimonials — and how to start collecting them today using Google Business Profile.

Why Testimonials Matter

Here's the truth: people trust people. Especially when it comes to spending money.

72% of customers won't take action until they've read reviews.
88% of people trust online reviews as much as personal recommendations.

(Source: BrightLocal)

A good testimonial does more than just compliment your work — it removes doubt. It helps potential customers feel reassured and confident in choosing you.

Where to Show Your Testimonials

You've probably already received some lovely feedback over the phone, on WhatsApp, or by email. Don't let that praise go to waste — display it where it counts:

✅ Your homepage (the first place most of your website visitors will land when they enter your website!)

✅ A dedicated testimonials or reviews page

✅ Service pages (especially when matched with related feedback)

✅ Your Google Business Profile

✅ Your social media posts

Just a few strong testimonials can make your site feel 10x more trustworthy. Make sure they are updated often.

Why Google Business Profile Reviews Are Gold

While written testimonials on your website are powerful, Google reviews add an extra layer of credibility. They're public, verified, and show up directly in Google search results.

If someone Googles your business name and sees 10+ glowing reviews with real names and photos, that instantly builds trust.

Here's what to do:

Step 1: Claim and verify your Google Business Profile

If you haven't already, go to https://www.google.com/business and make sure your business is listed and verified.

Step 2: Add your DotGO website and details

Include your correct business name, opening hours, services, and most importantly — a link to your new website.

Step 3: Ask customers to leave a review

Google will give you a link you can share with clients. They click it, write a short review, and it's live instantly!

Tips to Get More Reviews (Without Feeling Awkward)

A lot of small business owners feel unsure about asking for reviews — but the truth is, most happy customers are glad to help, they just need a nudge.

Here are a few ways to make it easy:

Make it part of your process

After finishing a job or delivering a product, send a polite follow-up message:

"Thanks again for choosing [Your Business Name]! If you're happy with the service, I'd be really grateful if you left a short review here: [Your Google Review Link] — it really helps small businesses like mine."

Send a friendly email or WhatsApp

Don't overthink it — just be polite, personal, and clear about how it helps you.

Create a printable review card

If you're in person, leave a small thank-you card with a QR code or review link.

Ask in person after a positive moment

Did a customer compliment you directly? That's the perfect time to ask.

Once you've got some great Google reviews, copy a few onto your website (or use DotGO's testimonial plugin to display them live).

This gives you the best of both worlds:

✅ Third-party credibility from Google

✅ Visual trust-building right on your homepage

Final Thoughts

Testimonials and reviews are free, powerful, and proven to grow your business.

They show potential customers that others have trusted you — and been glad they did. That kind of reassurance is priceless in a world full of options.

Start by collecting one or two reviews today. Then use them everywhere: on your site, in your emails, and in your marketing. The more social proof you gather, the easier it becomes for others to say “yes” to working with you.