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2. Step 1 - Basic Information

The first step in customising your website is to enter some basic information about you and your business. This is a simple process. Just complete the form that appears when you click the step1 button

The form has a number of fields to complete. A description of each field is shown below

2.1 Web name:

A shortened version of your business name that will appear on every page of your webpage. This will be embedded inside the template you have chosen and provide your visitors with a consistent overview of who you are.

Note: You are limited to 30 characters in this title to ensure that it fits inside the template you have chosen.

TIP - avoid using all capitals in this field as it may force the template and cause some temporary distortion.

2.2 House:

First line of your business address (there is no validation or prescriptive format)

2.3 Street:

Second line of your business address (there is no validation or prescriptive format)

2.4  Town:

Town where your business is located (there is no validation or prescriptive format)

2.5  County:

County or state where your business is located (there is no validation or prescriptive format)

2.6  Postcode:

Postcode or Zip code of your business. Note: when you enter a valid postcode and If you click the 'Show Map' option (see below) the system automatically provides a Ordinance Survey based street map on your 'Contact Us' page. This is a valuable tool that lets your customers to see your exact location. You can easily turn this feature off if NOT required.

2.7  Tel_no:

Preferred contact number for your business. This may be used in the header you choose for the site and will automatically appear in the contact-us screen.

2.8  Fax_no:

Preferred fax number for your business. This may be used in the header you choose for the site and will automatically appear in the contact-us screen.

2.9  Email:

Your sales - email address provided to your customers. This email will be the business email assigned to your website. It can be different from the main account communication you supplied when you registered.

If you show a contact form (see below) the email that your site generates is sent to this address.

2.10  Show contact form:

Selecting 'yes' allows your visitors to contact you. A link appears inside your 'Contact Us' page. When your visitor clicks the link they are presented with a small form. Your visitor can then enter their information and any questions they might have. When they click the submit button this information is turned into an email and sent to the email address you have entered.

2.11  Show address form:

Selecting 'yes' allows your visitors to see your address. Selecting 'no' prevents your address from being seen by your visitors.

2.12  Show map:

Selecting 'yes' allows your visitors to see a location map. A link to your map appears inside your 'Contact Us' page. This service is currently only available for customers with a UK or Swedish postcode.

2.13  Keywords:

Note a more comprehensive explanation can be found in the Search Engine Optimisation Guide.

Keywords are the words that you expect your customers will type into search engines to find you. They will be 'woven' throughout the fabric of your website.

We use a number of methods to improve your search engine rankings and all revolve around using these keywords.

It is very important that you consider these keywords carefully. You can change them but it takes several weeks/months before the search engines process these changes, so it is better to try and get them right first time. (E.g. RightSure are a building company in Harlow, Essex . Their target market is local homeowners, and since their expertise is varied but is mostly building and plumbing, they have chosen their keywords to be Builder' 'Plumber' 'Harlow' Essex ')

2.14  Slogan:

This is a short phrase or strapline that provides your customers with a clear idea of what you do. Eg. Josephie's Flowers is a retail florist that has branches in 12 towns across the country but each shop has a dedicated loal customer base. Their slogan is 'Your National, Local Quality Florist'

2.15  Theme:

This is a short description ( a few sentences) that will be submitted to the search engines and provide a neat summary of the content of the entire site. e.g Taj Mahal Restaurant in Basildon has three points they wanted to get over on their site and these are covered in the theme of:

'The Taj Mahal Indian restaurant offers Exotic food in Basildon . We have an award winning chef who specialises in Balti and Vegetarian dishes. Our Food is fresh and our service is friendly. The Taj Mahal was recently voted best Basildon Curry House because of its great food, reasonable process and excellent service'

2.16  Logo image:

If you do not want to upload a logo click the [Remove Logo] button.

Many of the design templates you can choose allow you to add your own logo image. To upload a logo click 'Browse' and search for your logo image on your own computer. Our system will reduce the size automatically to fit inside a 195pixel x 95pixel space. If your logo is very large our image scaling system may cause the quality of your image to reduce.

TIP - try and save your logo as a .JPG format, with both dimensions less than 195pixel (w)x 95pixels(h)

Once you have uploaded your logo you will see a small thumbnail of your image indicating that the upload has been successful.

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