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Video playlist

Ecommerce

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PLAYLIST: Ecommerce

How to navigate around the Ecommerce system. Getting fast access to the functionaility and content. Gaining confidence and learning quick ways to find the features you need.
ECommerce - Navigation
Learn how to use the powerful item and group tables to make bulk changes to your shop.
Bulk management
How to create infotabs and then ad them to individual items and groups. We also cover the bulk addition and removal as well as the ordering of the infotab tabs on the page.
Infotabs
How to setup the emails that are sent when your visitor has completed the purchase and reached the success screen.
Settings - post sale emails
How to add a full paypal checkout exerience to your shop
Adding Paypal to checkout
How to add a document or link to your online shop's library. Running through files that can be immediately uploaded as opposed to documents that need to be included in a zip file prior to upload.
Digital downloads - uploading files (1 of 3)
Moving a digital item from the library to a product in our online shop. Making full use of the digital links and downloads section in the item menu. Running through the process of configuring both a document and a link to be sold on our online shop. Illustrating the usefulness of the self-desctruct rule and adding text. Ensuring that users understand every step of preparing their digital products to be included in the confirmation email for customers to access.
Digital downloads - configuring an item to be sold (2 of 3)
Running online shop owners through email settings, ensuring that confirmation emails are sent after each purchase with a piece of default text. Completing a fictitious purchase of three items with separate digital products attached to them - a document, a link, and an expired link - to demonstrate precisely how they present themselves in a confirmation email, and what happens when you click on them. A video that effectively runs through the user experience of the checkout process and accessing the downloadable links that were attached in the previous episode.
Digital downloads - user checkout experience (3 of 3)
Showing users how to add a singular new item to their online shop. Running through giving products a name, short description, price, stock code, description, and a compelling image. Demonstrating how an item will look to a user after being added to our online shop and also highlighting where the new product ends up on our full list of items once added. Add an image to your item. Add a price to your item.
Items - adding an item to your online shop
Explaining how online shop owners could use the groups feature, and why it is so useful for ecommerce. Outlining the key rules of adding items to groups. Creating a new group and taking users through each aspect of the group page. Running through the difference between manually adding items and automated rules. Demonstrating the manual addition of items. Showing what a finalised group looks like in product menu and groups menu.
Introduction to using groups (1 of 3)
Outlining why using automated rules enables users to build specialised groups based on item characteristics as well as serving as a quick way to present items in one place. Making a fictitious group titled 'best sellers'. Creating the 'best sellers' tag and bulk applying the tag to several items. Using automated rules to build a group containing only items with 'best sellers' tag. Running through the function of each aspect of automated rules feature. Showing users how to easily set automated rules that create a group containing all uploaded items.
Groups - introduction to automated rules (2 of 3)
Outlining the benefits of the custom fields feature. Running users through the difference between common features (e.g. material) and unique values (silk) when it comes to managing items in an online shop and how this informs the creation of custom fields. Creating two test custom fields. Showing where users can access previously saved common features. Demonstrating how custom fields look when users enter a particular product.
Adding custom fields to an item
Showing users a previously created group, built by automated rules, that contained all items in my store. Creating a new webpage titled 'All Items'. Demonstrating how to use the 'plugin content' option to insert groups into a new webpage. Highlighting the many different readymade layouts for webpages. Giving a clear step-by-step guide on attaching our new webpage to the navigation menu on the website.
Groups - adding groups to a webpage (3 of 3)
Showing users the variants area inside an item. Outlining the need for shop owners to offer different variations of the same item. Creating a "Size" variant. Demonstrating how one can change the price for different values in the primary variant. Noting how users can also include different images for each value in the variation. Revealing finished variant in product page. Creating and demonstrating a secondary "colour" variant. Listing rules regarding variants. Explaining the usefulness of variants to users who want to include high levels of specialised information for different variants of their items.
Adding variants to an item
Outlining the importance of items, and specifically the all items table, to users. Running through each fundamental aspect of the all items table. Showing and explaining buttons for bulk spreadsheet upload, add new item, bulk image manager, bulk editor, column chooser and search bar. Viewing items in product page and backend. Highlighting the clone and delete function.
Basic item navigation
Comprehensive run-through of every feature inside the 'Update Item' area. Explaining how more critical information sits near the top. Running through the 'Advanced Grouping' area and demonstrating the application of a group, tag and category to an individual item. Explaining the use of 'You Might Also Like' and Infotabs. More detailed overview of item images function. Going through PDF upload, explaining how custom fields and variants work and how they enhance personalisation/user experience. Opening up and talking through the use of bulk discount, stock, gift wrapping, digital downloads, SEO and delivery, with additional comment on how input of item weight influences previously created delivery bands. Stressing that full confidence in using these features enables users to enjoy optimal power over customising each item on their website.
Full guide to managing an existing item
Showing users where to access the stock management area inside 'Settings'. Talking through several key rules about stock management. Running through the 'Allow Stock Management?' and 'Show Item Stock Levels?' buttons. Explaining why some users may want to allow sales after stock reaches zero. Demonstrating how one would search for an item inside stock management area. Talking users through the history table for a given item. Visiting the item page to demonstrate that users can manage the item's stock from both the stock management area and the 'Update item' section.
Managing stock for an item
Running through the three basic aspects of image management. Demonstrating the functions of the 'item image' area inside a particular item. Showing how all the functions are duplicated inside the bulk image manager. Explaining how users can edit either one individual item's images or edit multiple images across several items. Outlining why users would need a default item image. Locating the default item image area and uploading one of my own.
Images - basic management
Explaining the importance of having Stripe or a similar reliable payment gateway for an ecommerce website. Going through rules of Stripe. Showing users how to set up test account by filling out information on account creation page, including two-factor authentication. Outlining exactly what must be filled in. Emphasising the importance of not filling in form again once user sets up live account and is redirected to the same page. Taking users through the entire process, noting how the video can be summed up by the "one form, two clicks" mantra.
Setting up payments with Stripe
Noting how the eBay connector tool saves ecommerce websites potentially hundreds of hours by serving as a secure link that imports the structure of an eBay store into a unique website in just a matter of seconds. Explaining why an eBay shop owner would use this tool. Running through the entire import process. Running users through exactly what happens during the analysis stage and import stage. Informing users of why item images take a bit longer to be transferred over.
Import items from your eBay store
Explaining how users can set three different variants for each item, with the first variant option enabling users to set unique stock levels - along with images and prices - for each individual variant. Showing how item variant stock levels can be managed inside items and in the stock management area. Explaining why users would most likely turn off the 'Allow purchases with ZERO stock' option. Running through what would happen when one attempts to purchase more units of an item variant than there are in stock. Explaining what happens when two users both exhaust an item variant's stock level at the same time.
Managing stock variants
Introducing the bulk image manager. Discussing the need for shop owners to have a place where they can upload, manage, reorder and delete images across mutiple items and groups simultaneously in a way that is quick and easy. Outlining how, prior to the bulk image manager, users would have to manage images for an item on a one-by-one basis, whereas the new feature enables users to view all of their items and images in one place. Running through how all item information - such as tags, groups, price, etc. - is included in the bulk image manager section as well. Showing users how to upload, move and delete images for a particular item within the bulk image manager.
Bulk image management
Going through every feature of the group layout section. Noting how group layout can be managed on a group-by-group basis. Explaining that users can make changes to number of columns, ordering of items, maximum items per group, sidebar settings, as well as thumbnail styles. Showing the impacts of various changes to group layout.
Configuring group layout (2 of 2)
Running through examples of when each item layout would be appropriate. Explaining the key differences and characterstics of the four item layout options (standard, small image, large image, text in columns). Showing real-life examples of each layout in action and running through why that one was most applicable.
Configuring item layout (1 of 2)
Defining item types and explaining how they can be used to build logical groups by users with a high number of items. Taking users to the item tags section and creating a new item type. Using bulk editor to apply item type to several items at once. Going inside an item and showing how to add an item type and create a new one, if needed. Using automated rules to create a highly useful group that only contains items with a particular item type (Dresses) attached to them.
What is an item type?
Taking users through the bulk upload spreadsheet in the items section. Outlining several key rules about using the document. Running through each field on the spreadsheet, especially the variants area. Creating five fictitious products in the spreadsheet in order to provide a demonstration of exactly what happens when you upload your spreadsheet into the portal. Adding the products, finding them in my list of items, and then showing the details of a product as a customer would see it as a way of pointing out how our unique info submitted in Excel was successfully transferred to the online shop.
Bulk spreadsheet upload
Explaining the value of automated rules for users who need to create very particular item groupings. Going through the important distinction between 'all conditions' and 'any condition'. Setting automated rules stipulating a minimum and maximum price; a particular item type; a minimum bulk discount; and a particular tag. Showing users the created group. Giving a further example regarding how automated rules could be used.
Automated rules advanced
Running users through the three different options for upgrading from brochure website to ecommerce website with basket. Going through pricing options and the features of each upgrade package.
Upgrade website to online shop
Giving users a definition of SEO and why it matters for their ecommerce website. Illustrating how items, groups, categories, blogs, blog posts and deep pages can all be optimised for Google. Showing users the SEO section inside an item. Running through each field - slug, title and description - and discussing precisely what one should enter into each field. Outlining a series of rules for each field in order to ensure best practice. Summing up video by going through fundamentals of each field.
Introduction to ecommerce SEO
Defining tags as features of an item that are important to website owners, and which aid the construction of logical groups and the general management of websites containing several items. Showing users how to create a new tag. Running through the bulk editor, demonstrating the bulk application of a newly created tag. Using the automated rules feature to create a group containing only items with the newly created tag as a way of showing how tags are a fluid and fast way of grouping items together and clearly setting out different areas of an ecommerce website.
What is a tag?
Discussing why being able to set bulk discounts for every item in your website gives customers greater incentive to purchase products and how orders containing multiple items helps a website grow. Explaining how the bulk discounts tool accounts for different variations of the same item that has varying prices. Running through a mock bulk discount offer whereby purchases of two items equals 15% off and purchases of three or more items triggers 30% discount. Showing the bulk discount in action by switching to live mode and ordering different quantities of the same item. Going back to bulk discount area inside item to show how the three discount percentage bands are linked, and that the percentage in the final discount percentage field can never be smaller than the value entered in the second field.
Setting bulk discounts for an item (3 of 3)
Emphasising that discount voucher codes are pointless if they are not inserted into pop-ups and then displayed to customers on your home page, alongside other channels such as email campaigns and social media. Showing users the pop-up creation area and running through the basic structure of a successful pop-up by highlighting a previously created one. Creating a new pop-up. Giving users two ways to accentuate the code at the bottom through increasing font size and aligning center. Running users through additional options like close button, pop-up size, styling, pause, and delay, as well as the page where you want your pop-up to appear. Explaining what happens when you allocate two pop-ups to the same page. Showing newly created pop-up and noting how styling tools can be used to create something highly unique.
How to create pop-up with discount code (2 of 3)
Illustrating why creating discount voucher codes serves as a unique way to reach new customers. Emphasising that users can create highly personalised discount voucher codes based on their needs and the nature of their items. Showing users the pop-up creation area and every field that needs to be filled in. Warning users about how offering free delivery as part of discounts may override delivery bands.
Creating discount voucher code (1 of 3)
Giving an example of a category collection and explaining how they can be used by big ecommerce websites to create highly attractive shop windows that can be plugged straight into the home page. Briefly going through category image manager. Adding categories into a category collection and running through styling options. Going through the process of plugging a category collection into the home page of a website. Once again explaining how category collections improve how a website looks and makes website look more professional.
Create and add category collection (4 of 4)
Outlining why different categories will require different styles depending on the amount of groups and items they contain. Showing users the category styling area inside 'Layout'. Running through when you would use 'Group Menu Style', 'Item Slider Style' and 'Item Grid List' style. Going over each editing tool inside category styling section and explaining when they would be applied. Illustrating different layouts by showing two categories with differing characteristics and applying different layouts to each of them.
Styling category layout (3 of 4)
Recapping users on how categories can be used by owners of large ecommerce websites to mirror real-life department stores. Running through the necessary aspects for creating a category. Creating a category and using 'Organise Navigation Buttons' section on webpages to plug category straight into website navigation bar. Explaining the value of plugging a category into the navigation bar to enable easy access to items.
Create and add a category (2 of 4)
Explaining how categories are useful for users with many items on their website. Illustrating the way in which categories can be deployed to replicate the structure of a large real-life department store. Showing users the 'Naming' area and noting how one can change the name 'Categories' to something more relevant to their needs. Highlighting all aspects of the 'Add a new category' area.
Introduction to categories (1 of 4)
Running users through why they may need to create weight-based delivery rules for sold items from their ecommerce website. Highlighting the particular settings one needs in order to enable weight-based delivery. Creating a mock delivery band. Explaining how weight band 1, 2 and 3 are all commonly used. Emphasising how weight-based delivery rules set are strongly determined by the nature of your items. Running through why one would use the 'weight' or 'sum' option when processing orders of multiple items.
Weight-based delivery rules (3 of 3)
Explaining how ecommerce website owners may need to set up a delivery band for a country or multiple regions outside of the UK. Imagining how one would create a US delivery band. Running through delivery band rules in terms of priority and how the system matches country code with delivery bands. Creating US delivery band with standard fixed price postage and no free delivery. Illustrating how a Rest of the World delivery band is required to prevent orders from random countries receiving free delivery. Emphasising importance of order in which delivery bands are created and how primary country delivery band should always come first.
Creating international delivery bands (2 of 3)
Showing users the delivery bands section and how to navigate to delivery bands. Explaining that users who sell physical items from their website to customers from the UK will already have UK band set up for them. Explaining essential rules behind delivery band in terms of order of priority. Running through every aspect of UK delivery band. Going through how free delivery threshold and standard fixed postage price work together. Briefly running through weight-based delivery. Illustrating the three different ways to bundle together delivery charges for orders of multiple items.
Introduction to delivery bands (1 of 3)
Running users through every aspect of the orders page. Showing how values like price, order number, time in basket, payment card used etc. can be extremely useful for future planning. Highlighting in particular the order fulfilment area and how it can be used by ecommerce website owners to stay on top of all ingoing and outgoing activity. This is a one-off video for anybody who receives orders for items on their website.
Managing the orders page
Noting how the eBay connector tool saves ecommerce websites potentially hundreds of hours by serving as a secure link that imports the structure of an eBay store into a unique website in just a matter of seconds. Explaining why an eBay shop owner would use this tool. Running through the entire import process. Running users through exactly what happens during the analysis stage and import stage. Informing users of why item images take a bit longer to be transferred over.
Import items from your eBay store
Explaining the importance of having Stripe or a similar reliable payment gateway for an ecommerce website. Going through rules of Stripe. Showing users how to set up test account by filling out information on account creation page, including two-factor authentication. Outlining exactly what must be filled in. Emphasising the importance of not filling in form again once user sets up live account and is redirected to the same page. Taking users through the entire process, noting how the video can be summed up by the "one form, two clicks" mantra.
Setting up payments with Stripe
Running through the three basic aspects of image management. Demonstrating the functions of the 'item image' area inside a particular item. Showing how all the functions are duplicated inside the bulk image manager. Explaining how users can edit either one individual item's images or edit multiple images across several items. Outlining why users would need a default item image. Locating the default item image area and uploading one of my own.
Images - basic management
Showing users where to access the stock management area inside 'Settings'. Talking through several key rules about stock management. Running through the 'Allow Stock Management?' and 'Show Item Stock Levels?' buttons. Explaining why some users may want to allow sales after stock reaches zero. Demonstrating how one would search for an item inside stock management area. Talking users through the history table for a given item. Visiting the item page to demonstrate that users can manage the item's stock from both the stock management area and the 'Update item' section.
Managing stock for an item
Comprehensive run-through of every feature inside the 'Update Item' area. Explaining how more critical information sits near the top. Running through the 'Advanced Grouping' area and demonstrating the application of a group, tag and category to an individual item. Explaining the use of 'You Might Also Like' and Infotabs. More detailed overview of item images function. Going through PDF upload, explaining how custom fields and variants work and how they enhance personalisation/user experience. Opening up and talking through the use of bulk discount, stock, gift wrapping, digital downloads, SEO and delivery, with additional comment on how input of item weight influences previously created delivery bands. Stressing that full confidence in using these features enables users to enjoy optimal power over customising each item on their website.
Full guide to managing an existing item
Outlining the importance of items, and specifically the all items table, to users. Running through each fundamental aspect of the all items table. Showing and explaining buttons for bulk spreadsheet upload, add new item, bulk image manager, bulk editor, column chooser and search bar. Viewing items in product page and backend. Highlighting the clone and delete function.
Basic item navigation
Showing users the variants area inside an item. Outlining the need for shop owners to offer different variations of the same item. Creating a "Size" variant. Demonstrating how one can change the price for different values in the primary variant. Noting how users can also include different images for each value in the variation. Revealing finished variant in product page. Creating and demonstrating a secondary "colour" variant. Listing rules regarding variants. Explaining the usefulness of variants to users who want to include high levels of specialised information for different variants of their items.
Adding variants to an item
Showing users a previously created group, built by automated rules, that contained all items in my store. Creating a new webpage titled 'All Items'. Demonstrating how to use the 'plugin content' option to insert groups into a new webpage. Highlighting the many different readymade layouts for webpages. Giving a clear step-by-step guide on attaching our new webpage to the navigation menu on the website.
Groups - adding groups to a webpage (3 of 3)
Outlining the benefits of the custom fields feature. Running users through the difference between common features (e.g. material) and unique values (silk) when it comes to managing items in an online shop and how this informs the creation of custom fields. Creating two test custom fields. Showing where users can access previously saved common features. Demonstrating how custom fields look when users enter a particular product.
Adding custom fields to an item

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