Improving your online profile

Many small businesses believe their online marketing efforts begin and end with getting a website. Nothing could be further from the truth.

A website is like a house plant. If you don't water it, give it light, and take care of it, it will wither and perish. For a website, its light and water is the work you do on social media, on industry forums, and by directing people to the website by word of mouth.

What's more, there are so many things you can do to make their journey to your website worthwhile.

Writing blogs

DotGO websites all have the facility to create and write blog posts.

  • These are a great opportunity to answer a question your clients might have. They are also great for introducing new products and promotions, or keeping customers up to date with industry news. Blogs are the bread and butter of content writing for websites, and if your blog becomes a well-known source of wisdom in your field of expertise, this gives your website and business a huge amount of credibility overall.
  • You can post your blog entries across social media, drawing potential customers back to your website, and increasing your profile overall. There are so many subjects to write about too. You don't need to write exclusively about your business area. You could write about a sports team you are sponsoring or about an upcoming event in your community. You can find out more about the benefits of blog writing here.

There are no blog police. You can make your blog as long or short as you wish, and unless your field is highly academic, you won't lose customers for the odd spelling error or inaccuracy.

Creating galleries

With DotGO websites, there is always facility to create galleries and portfolios of your projects and handiwork. However, you do not have to stop there. Places like Instagram, Tumblr, Pinterest and Flickr are great places to host large amounts of images, and you can organise them into groups for different projects, types of work, or product.

Organising your gallery and portfolio is important too. Try not to have too many images that look similar. A progressive story of a project, where the viewer can see the work coming to fruition is perfect. Then again, a collection of diverse projects, products, or promotions is a great way to show your range of work, and skill in a wide array of ventures.

Don't forget to bring customers back from social media to your website if possible. Include links and portals to your website with the opportunity to see more of what you do, or purchase what you are offering directly, with links to your business contact details. In this way, your good work not only attracts interest, but also increases the level of custom to your business overall.

Making videos

Of course there's more to creating material than content writing for websites.

  • You can show your clients and interested visitors how you go about your work. If you are an expert in your field, you can demonstrate this with informational videos, how-to guides, and news about the latest developments in the industry. You don't have to give away your trade secrets – but the value of first hand expertise should never be underestimated.
  • You can upload videos to YouTube or TikTok, for example, and if they are compelling or informative, you may eventually gather a following of subscribers. From your videos and user profile, you can then direct people back to your website, your online store, and towards doing business with you.

The value of first-hand experience

Where professional content writers are great for summarising your trade and establishing your website, only you know what it's like to run your business. Search engines and customers alike love content that is created by the business owner, or the people who work for them. By creating and publishing content that is relevant, educational, and pleasant to consume, your online profile will increase exponentially.

Whether you are content writing for your website or uploading a video guide, if your material is original, truthful, and knowledgeable it has value, and bolsters your credibility online.

So why not give it a go?


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