Take Care of Minor Details

Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.

For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.

As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.  

Show Customers That You Care About Security

It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.

There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful. 

Detailed Product Descriptions and Images

The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.

When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.


We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

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Astute Assess and Collect trustpilot review

We can not recommend DotGO enough! Luke and the team have made our website creating journey a well informed fun experience from start to finish. Customer service is so attentive, intelligent and polite. We are thrilled with the finished product. We are already recommending to our friends who will be using DotGo in the future for their projects.

Sarah Astute Assess and Collect

Bombs R Us trustpilot review

There when you need them no problem ??

Raymond John Bombs R Us

JCJ Law trustpilot review

The team at dotgo were absolutely fantastic. They all took time from Josh at sales, right the way through to the director to understand my situation, and the website that I required. Faith was truly amazing, inserting and removing sections even though they were not discussed about at the beginning she is a fantastic individual to have work for the company. Martin took time to understand my profession, and created content that explained it better than myself. This fantastic team could only be like this as a result of really wanting to do well for their customers and not simply being in the business to make money. I look forward to working with them in the future, and wanted to say a huge thank you to all the team at dotgo.

John JCJ Law

Azure & Green trustpilot review

From azure&green This is a very honest opinion faith was my point of contact and never let me down always there with any support I needed and nothing was to much trouble.

Paul Azure & Green

JDN Plumbing and Heating trustpilot review

I had the pleasure of working with Dotgo again second go around on building a website with Faith who worked very well with my ideas and she put together a very good website for my plumbing business. I will definitely be recommend to any who needs a website.

James JDN Plumbing and Heating

DogDoov Limited trustpilot review

Fantastic experience with DotGo from start to finish. Their process to get a small business up and running with a fully functioning e-commerce website is second to none. Their design and e-commerce portal is intuitive and shows you the progression of the website right up to the point it is published. I worked with Josh in sales who was particularly refreshing as he laid out exactly what the website would be able to do as well as certain limitations. As long as you know the way the process works and what they can and cannot do, this is an exceptionally inexpensive and fast way to get your small business online and selling. Jen worked with me throughout the process as my web developer and was professional, patient and really helpful throughout the process. I cannot recommend DotGo highly enough. Superb service and excellent value for money.

Joe DogDoov Limited
DogDoov Limited
Darmus trustpilot review

We are so pleased with our website that was designed for us by Dot go. Jen was super supportive and heard what we was about and delivered our product to the standard we was hoping for. We would highly recommend anyone to have their website done by dot go, this is our second website and haven't been disappointed so far.

Aras Darmus

Coleshill Pet Supplies trustpilot review

Luke was our designer and coordinator for the website design and build from start to finish, he gave a 5 star service and has built us a professional and easy to use website. What has impressed me the most about him is that he has listened carefully to all the input we gave and as a result Luke has truly captured the spirit and ethos behind Coleshill Pet Supplies perfectly translating it onto our Website.

Matthew Coleshill Pet Supplies