Take Care of Minor Details
Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.
For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.
As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.
Show Customers That You Care About Security
It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.
There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful.
Detailed Product Descriptions and Images
The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.
When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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I had such a good experience with DotGO. They were very responsive and moved quickly with everything. My designer, Luke, understood the brief we gave and deserves this 5 star review.
Faith was absolutely brilliant from start to finish. From the very first call, she made the whole website process feel clear and manageable. She took the time to understand my business, offered great advice along the way, and translated my vision into a site I’m genuinely proud of. Nothing was ever too much trouble — Faith was always helpful, responsive, and incredibly patient. Her attention to detail and ability to explain everything in plain English made a big difference. I’d highly recommend Faith and the team at DotGO to anyone looking for a professional, stress-free website build. Great experience.
If you're lucky enough to have Luke designing your website you'll have a thoughtful, patient and fast web design experience. Probably the most stress free encounter I've had with sub-contracting a service out. Would recommend to anyone considering getting their website done. A very reasonable price for a great service, really happy with the result.
Great communication and understanding of the brief for the project. Everyone was very helpful and my questions were answered promptly such a great experience I’ve had
I would like to thank and give Luke Tammadge, my website designer the highest praise possible with a resounding 10 out of 10 for building me such a beautiful and functional website for my property development company, Honey Oak Developments. It has been an absolute pleasure to work with him. He completely understood my brief and worked hard to execute and deliver my website which I know we are both very proud of. Always extremely responsive, if any changes needed to be made, he did so in a timely and careful way. I thoroughly DotGo as a go to for website design because it’s also their great service as well as their excellent websites that makes them stand out. I must also thank Rich, Remy and Martin for their great service and help as well. A great company and I can’t recommend them enough.
Working with DotGo from start to finish has been amazing. Their communication and regular updates are brilliant and they really take the time to learn what your vision for your website is. Faith was incredible throughout the process, as was the whole team, and created a website that was exactly what we were after and better!
Amazing Company and staff really support you step by step through the process in my case developing a website for my new business venture. I will not hesitate in contacting DotGO for future business development. I am so incredibly grateful to this company my website looks amazing. Amazing service.
I am so pleased I chose Dotgo to build my website. The experience was smooth and very easy from start to finish. Jen picked up from my vague ideas exactly what I wanted and the results were fantastic, better than I could have imagined. Communication was excellent and at no time did I feel I was waiting for responses or replies to my emails or calls. I would highly recommend them.
