Take Care of Minor Details

Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.

For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.

As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.  

Show Customers That You Care About Security

It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.

There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful. 

Detailed Product Descriptions and Images

The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.

When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.


We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

Green Shed Energy trustpilot review

Very good service- straight to the point.

Dean Green Shed Energy

Cheese and More trustpilot review

Flawless service! I'm over the moon with my new website, the service was impeccable from start to finish- Fabio, Liadin, Martin, they all have been so professional in the process, took the time to look into and sort every detail I wanted and the result exceeded my expectation.

Anca Cheese and More

JCL Celebrant trustpilot review

Excellent service! Got to grips quickly with the purpose of my website and helped me understand how the build would support my freelance work in terms of generating leads and bringing everything together. Really understood my purpose, my audience and my ideas then brought them to life. Professional service, very clear communication, stuck to deadlines and highly responsive. Would recommend to anyone looking for a simple and easy process to launch their website in a timely fashion.

Jane JCL Celebrant

Cheek's Industrial Cleaning Service Ltd trustpilot review

I was very happy with the whole experience of making a new website with Dotgo. From start to finish the whole process was very easy

Caroline Cheek's Industrial Cleani...
Cheek's Industrial Cleaning Service Ltd
Yep Kitchen trustpilot review

Great Overall, my experience with DotGO was very good! My designer, Frankie, was available all the time and replied to my messages very fast. She happily made changes to my website constantly and was very open to feedback. The support team at DotGO are also super helpful, since my website has been made public, I have made more changes and the team are always there to support me. The only criticism I would have would be that although the functionality of the site is very good, the design aspects are limited. But for the price and support that they provide, the design limitation doesn’t change my 5 star review. Thanks DotGO!

Thomas Yep Kitchen

Free To Be Me Counselling trustpilot review

Excellent service throughout I received an excellent service throughout. My designer really listened to what I wanted and helped me by sending suggestions for me to review. I would definitely recommend. When I first enquired they were not pushy and did not try to force a sale which I appreciated. Professional and thorough.

Joanne Free To Be Me Counselling

TP Energy Ltd trustpilot review

Laidin at DotGo was really helpful and went through all the process with me patiently to ensure i had the best website possible to reach my target audience and i’m very happy with the design and content Martin also helped with.

Paul TP Energy Ltd

Fire doors inspector trustpilot review

The team at DotGO were great ! The whole experience from start to finish was excellent. The whole process was simple to follow and I must say, the team at DotGO delivered on absolutely everything. The website turned out to be better than I thought. I am glad I chose to go with these guys!. Special shout out to Andrew the content writer and Frankie who designed a brilliant website !! Take a look at the website.

Jason Fire doors inspector