Take Care of Minor Details

Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.

For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.

As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.  

Show Customers That You Care About Security

It is always worth remembering that, despite the ubiquity of online shopping in 2020, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.

There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful. 

Detailed Product Descriptions and Images

The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.

When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.


We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

Handmade by Yna trustpilot review

I could not be happier with the outcome of my website. Very professional, approachable and helpful team, I have learned a lot from them. I highly recommend! Thank you!

Dorina Handmade by Yna

Caribbean Sweetness trustpilot review

The service received from this company was first class, their designer Jessica worked with from the very beginning to the hand over. She was amazingly patient, listened to what I was hoping to achieve , made the vison a reality and produced the most wonderful visual website. I am absolutely smiling from ear to ear to see my vision materialised. I will without any doubt, recommend this company. Finally, as a new start-up, their pricing was affordable and this really was inline with my budget. Thanks Jessica.

Joan Caribbean Sweetness

Clean Surface Limited trustpilot review

I used dotgo to create my website and I found them to be nothing but professional and understanding in terms of how I wanted my website to be. I would definitely recommend them again, especially Faith who created my website and understood the assignment. From beginning to end they were nothing but helpful.

Shadene Clean Surface Limited

Cyber Support Online trustpilot review

We decided to have someone professional do our website and got in touch with DotGo. We were put in touch with Faith who created our website. We are so pleased we took the plunge as Faith and DotGo have been amazing. We have had so much help, no question was too silly and here we are with a fabulous result. We couldn't recommend DotGo and Faith enough.

Colette Cyber Support Online

Wee One trustpilot review

Amazing service and what a great team to work with! Fabio, Tara and Martin were just brilliant and couldn't have wished for more! A special mention to Tara who really listened, took our vision and made it a reality - we are over the moon with our new website. Would recommend DotGO 100% Thanks so much guys!

Gemma Wee One

SC1 Recruitment Ltd trustpilot review

From the first call I had with Fabio I knew I was in safe hands! I searched the internet for website designers and Fabio at DotGO was the first person to call me more or less straight away. After speaking with several other companies (about 8-10 others I think) I decided to work with DotGO. Jessica, my web designer and Andrew, my content writer made the whole experience of creating my very own website enjoyable! Nothing was too much trouble, they listened to my needs, how I wanted my website to feel, look and offer to my audience. I am so pleased with the finished product and I cannot wait to share it with my network! 10 out of 10 for DotGO, thank you!

Sarah SC1 Recruitment Ltd

Ramskill Roofing Limited trustpilot review

Just a big thank you for the team at Dotgo loving our web site a big thanks to Tara for all the help building the site and the ongoing support from the team

David Ramskill Roofing Limited

Libertas Systems trustpilot review

Great customer service. Very helpful throughout the whole process and explained all our options in detail.

Graeme Libertas Systems