Take Care of Minor Details
Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.
For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.
As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.
Show Customers That You Care About Security
It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.
There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful.
Detailed Product Descriptions and Images
The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.
When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
Swipe to see reviews
I have been running my own small business for the last 21months, unfortunately my current website wasn't attracting enough traffic. I started to look for a professional website design company to create a new website without breaking the bank. After speaking to 3 compainies I decided Dotgo was the right company to build my new website, no hard sale, no blinding me with technical data just listening to the reasons why I wanted a new website. Once I had transferred the money the process was quick and easy, Dotgo were very slick and efficient in arranging a web designer, then a web writer drafted the first version within three days. I was sent the first draft via email in a word document. It was explained clearly this was a word document, which needed to be accurate but not complete, once I had viewed and fedback my thoughts the script writer does his magic. Once the magic content has been approved by me the web designer creates the first draft and shares it via a Zoom meeting. This is my opportunity to view and feedback to the web designer. There were a few minor changes required and to be honest the response from the web designer was fantastic, not a problem even removing a section and adding another section, which wasn't mentioned in the first two sessions. It was a quick turn around after the changes, I was delighted with the end result. Dotgo swapped my URL from my previous company to their own, the transition was seamless, although my company email wasn't playing ball, an IT expert sorted it out very quickly. Every person I spoke with at Dotgo were fantatic and a real pleasure to work with. I can highly recommend Dotgo services their attention to detail was second to none, which resulted in a fantastic website. The customer service doesn't end there continual support is only a phone call away. Well done Dotgo a first class service at a very reasonable price.
They were very approachable and eager to assist with our vision of what we wanted for our new website. The process was very straightforward and easy. The end results have exceeded our expectations and would absolutely recommend DotGo to anyone.
Thank you Faith and Tom and all at DotGO. Building the website with such experienced and creative support has been invaluable. The whole process has been really interesting and I would highly recommend them.
Great team that produced a fantastic product that kept up clear communication scheduled round our busy work days. Big thanks to Faith and the team
Great communication and very helpful, made it a breeze.
Professional prompt did exactly what I ask if fact wen extra mile could not ask for anymore looking forward to the future with website
Excellent from start to finish, Luke explained everything along the way as we built the stages to completion, I now have a very smart website up and running
My experience with DotGo was fluid and consistent and there was no break in communication, which is rather refreshing. They kept to their schedule and we were led through the process every step of the way, which is really helpful if you are not familiar with the process. It was a hassel free process if you work with them and provide them with the information they require, you can sit back and wait for the results! Awesome! Stress free process. I do recommend them.
