Take Care of Minor Details

Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.

For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.

As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.  

Show Customers That You Care About Security

It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.

There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful. 

Detailed Product Descriptions and Images

The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.

When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.


We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

Rob's Comix, Toys, and Film Merch trustpilot review

The designer helped me bring my dream business to life with a fantastic website that has everything that i could have asked for and more. From day one to the handover the support and communication has been top notch. I 100% recommend DotGo to build your website and fulfill your business needs

Robert Rob's Comix, Toys, and Fi...

Salty Air Retreat  trustpilot review

Just amazing service My partner and I bought a static caravan in a beautiful part of Filey to enjoy with our daughter. Soon after the purchase we decided we should get some of the site fees back by renting it out. I had a “brainwave” to buy an off the peg website from a well known website supplier and build my own website ( how hard can it be?) ……. After 3 weeks of frustration I conceded defeat. That’s where Frankie and the team came in!! After making the enquiry I had a brief conversation with somebody who the booked me a call with Frankie. I explained what I was trying to achieve, she went through everything with me explaining the whole process A-Z she was very thorough, made it very easy for me to understand and kept me informed of every step way. The website was completed quicker than I expected and is just amazing!! I can run this myself now but I always know if I need advice they are only a phone call away. Frankie thank you so much for everything you have done.

Paul Salty Air Retreat
Salty Air Retreat
S C Joinery and Landscaping trustpilot review

professional and very helpful friendly team that had no problem customizing the site to suit my needs before launch

Ian S C Joinery and Landscapi...

Springfield Tool Merchants trustpilot review

10/10 professionalism & service From the intial call with Fabio Ibrahim, to meeting my site dev Frankie Long & content writer Martin Fraser, I experienced only the very top level of care and quality. Unlike a lot of other companies out there, they're truly invested in trying to help you materialise your vision instead of just churning out a template site and sending you on your way. I had numerous calls with other site building companies and its safe to say I couldn't recall any of their names, let alone what they were offering. With Dotgo you will remember each member of your assigned team easily as they take it on themsleves to deliver a high class product. They're also very transparent on the way they operate, whats expected of them and what is required of their customers. everything is straight forward and concise which makes it a seamless process from beginning to end. If you're like me and were/are contemplating wether its a worthwhile investment going with Dotgo, belive me when I say you won't be dissapointed (as you can tell from all the other reviews too)! Thanks again for my site!!! highly recommend! My site: springfieldtoolmerchants.co.uk

Ajani Springfield Tool Merchant...

Walsingham Café trustpilot review

Absolutely FAB from start to finish from Fabio to Faith and all the guys between. Professional, prompt, personal and on time thank you so much. OBrennans coffee house &Cafe

Shaun Walsingham Café

Conosur Experiences trustpilot review

DotGO created an amazingly designed website for me promptly and with as little hassle as possible. Creative writing was excellent, and so was the support from the Account Manager. I recommend this web agency for its professionalism.

Maurizio Conosur Experiences

Um fragrance trustpilot review

Thorough and supportive one-to-ones throughout the process Very thorough with discussing what is wanted for the website, for each step someone is going alongside you. I found it quite overwhelming as there is so much info to consider but Frankie was very patient with me which really alleviated the stress of it. Andrew as well was great at discussing ideas for the content which enabled us to get to the crux of what was to be written. Would 100% recommend.

James Um fragrance

Bimbi Ltd trustpilot review

Faith and co have absolutely done an amazing job in building my website. I am so happy I got the chance to work together with this team at Dotgo. Faith has been very patient with me and really brought my vision of how I wanted my website to be and made it. I will definitely recommend Dotgo wherever I go.

Rozina Bimbi Ltd