A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Your web pages work so very hard for you and can do so much to make sure your website is performing at its best. All you have to do is feed them and give them a little inspiration and guidance every now and again. Their extensive list of skills includes: invitation, salutation, inspiration, instruction, education, direction, interaction, entertainment, demonstration, advertising, marketing, sales, optimisation, administration, security, customer service, accountancy etc., etc., etc.…….. They could be one of the cheapest and most industrious one-stop workforces ever known to man, so they've got to be worth a bit of TLC every now and again don’t you think!
As part of the flexibilities provided by the Reason 8 system, you have a facility, which allows you to hide, lock and/or password protect your webpages. You may want to give high priority to certain clients or customers allowing them exclusive access to certain pages with personal, private, valuable or confidential information enclosed. You may want to build a members area for your best clients. You may have information or advice, which you want to sell. This facility gives you the power of complete control over access to your page content.
The quality of the images on your website is very important. Professional know that there’s nothing worse than blurred, out of focus or pixilated images, especially if they’re the images of the products you’re trying to sell. Consumers commonly judge the quality of products they see online by the quality of the image portraying it. Can you imagine Marks & Spencers, one of the market leaders in high quality food and produce, promoting a new food range with a pixilated image? Or Land Rover, launching a new vehicle with a grainy, low resolution image. It just wouldn’t work but then it wouldn’t ever happen. Now I know you’re not M&S or Land Rover but the principle is still the same and you could well share some of their customers.
Index pages or Visual Menu Pages are a great way for to display a breakdown of the products or services they have available. Ideal for websites with or without a shopping basket, it can help visitors to find what they're looking for quickly and easily by clearly showing the various categories and groups of products you specialise in.
We’ve looked at several of the flexibilities and functions of your Reason8 website editor. The system has been designed to make the process of as easy and as fun as possible. Catering for the masses – it’s simple to use for beginners, with helpful wizards and guides to show you what to do, while being flexible enough for the more technically minded to produce a website which can be pretty spectacular!
There are many situations where websites offer visitors and customers the facility to download documents such as word documents, excel sheets or PDF’s (Printable Document Format). As a , you may need to provide enormous amounts of information, which customers or visitors may need to refer to again and again. Placing this much text onto your WebPages will result in visitors scrolling endlessly, which can be very frustrating. Allowing them to download the info in one document, means they can save it to their computer for future reference as and when required. It also helps you to keep the design of your pages clean and punchy.
When a website has lots of different information about lots of different things, it's important to lay it all out in sections so that visitors can cast their eyes over different areas and fully take in the separate pieces of information. In addition to the information about your products and services, you may wish to tell visitors about regular special offers or provide general news. You may want to invite them to join a forum or blog, highlight different aspects of your business, emphasize the customer service you offer or advise about the delivery and postage options…
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title, Description and a list of keywords. You can view these by clicking the Google Icon next to each page in Step 3.
We've already mentioned that Search Engines love to see new information and regular changes to the content on your web pages. Many business owners have websites, where, to have even the smallest amendment made, they need to contact their Website Design Company, explain what changes they need and then wait until their request can be fit into the busy schedules of the company’s web designers. Quite often by the time the change has been made, its too late. If however, you with Reason8, you’ll have no such problem! Simply log in, make your changes and Click Save. WYSIWYG!
If you’ve ever been to a website and not known where to begin or how to find the information you need, you’ll know how frustrating and time consuming it can be. Websites can provide a vast amount of information but quite often visitors have a specific need and haven’t got time to scroll through pages and pages of text to find the answers they’re looking for. The structure of your website navigation, when you is therefore vitally important to ensure that visitors can find what they need quickly and easily.
Got the wrong type of buttons? People love clicking buttons and links on a website. It’s fun, interactive and creates an instant live reaction, which gives visitors a feeling of control. Fun and effective clickability should be one of your main priorities when you as it’s the key to successful navigation. Make sure your visitors have a choice of clickable buttons and links not just in your main menu bar but on your pages too. It not only gives visitors more control but provides endless roads and doors, which will take them further into your website. The editing system for the buttons on your navigation bar has recently been updated and now offers a host of new and exciting features and options. Have you updated your buttons yet? Come and see how easy it is to upgrade them and see how much difference it makes to your website!
Fun and effective clickability should be one of your main priorities when you as it’s the key to successful navigation. Make sure your visitors have a choice of clickable buttons and links not just in your main menu bar but on your pages too. It not only gives visitors more control but provides endless roads and doors, which will take them further into your website. The editing system for the buttons on your navigation bar has recently been updated and now offers a host of new and exciting features and options. Our first looks at the first step in Upgrading your Web Page Buttons. Have you updated your buttons yet?
This is Part 3 of the tutorial looking at the new upgraded editing system for the buttons on your navigation bar. The Button Wizard has recently been updated to offer a host of new and exciting features and options. These options will allow you to design new, fun, animated, colour co-ordinated, dynamic buttons to grab visitors attentions and help guide them through the pages of your website. If you've taken the time to and have got the pages looking great, then it seems only right to make the doors to those pages look inviting too!
The website you build with Reason8 sits inside one of our servers (a large computer dedicated to serving and protecting your website). As a , how and what is responsible for keeping your website pages live and in full view on the Internet is normally something you’d need to understand. But don’t panic!! as with all the dauntingly technical and terrifyingly confusing aspects of your website, things like servers and data storage is dealt with by the Reason8 support team. You have enough to do with building your pages and keeping them up to date and interesting for both your customers and the search engines! However, some people have asked about Servers so lets get the Jargon Buster to break it down.
Following the recent series of tutorials on Changing your Buttons, here are a few Button Style ideas to show you how the different setting options can work with each other… It will really make a difference to the final look of your site if the colours you use for your buttons work well with your existing website design. Using a chosen colour scheme to create continuity throughout a used by many . The easiest way is to pick out some colours from the ones on your site. They don’t have to be the most prominent colours, they could be colours used in small, subtle parts of the design or they could be a slightly different shade of a prominent colour. However you choose your button colour scheme, try to avoid colours, which will clash and so could dominate the pages too strongly. You want your buttons to stand out but you don’t want them to be hijacking your visitors attention away from your page content!
Grabbing the attention of visitors and passers by is one of the main aims for all . One proven way to stop people in their tracks and catch their eye is with movement. An animated Logo or slogan, a selection of descriptive images morphing into one another, a full movie with sound…. They all work to encourage visitors to spend extra time on your site, giving you more time to get your message across to them. This movement or animation is provided by an application called Flash.
When your website needs to provide pages with lots and lots of text information on a number of different subjects it’s important to avoid creating excessively long text heavy pages. Viewers faced with lengthy pages of text will frequently click away as they rarely have the time to trawl through all the information to find what they are looking for. There is a way in which you can avoid long scrolling pages when you and its done using links and anchors.
Widgets???..... Aren’t they those plastic thingemygigs you get in the bottom of a can of bitter to make it froth up when you pour it into a glass so you can pretend you’re in a pub and drinking real draught bitter?? Similar name – but no… when you are referring to a widget within the world of , it’s a completely different thingemygig altogether. Get yourself a nice pint of frothy beer and I’ll explain it for you!
As a , you’ll have heard the term sitemap many times. If you have verified your site with Google through your Reason8 control panel, you will have seen that Reason8 crate a sitemap for your website and make it incredibly easy for you to provide this to the powers that be. As a website owner, it’s understandable that you would want to discover the easiest way to get your web pages indexed more efficiently by the search engines. Getting noticed online will increase your position in the searches and therefore increase traffic to your site. Unfortunately, what search engines look at and analyse and how often is up to them. All we can do as web builders is to be as helpful as possible. We do this with a Sitemap.
Millions of shoppers are panic buying online as we speak so now is the time for that last push to secure your fair share of the shopping frenzy. As a , you should already have all your top products in your shopping basket but how can you emphasize any last minute special offers or ideas for great last minute Christmas Presents. You can create a temporary Christmas Gift Group within your shopping basket and give your viewers and customers a whole choice of ideas.
I hope you’ve all enjoyed and been helped by these Tutorial Blogs. The Blogs offer constant access to step-by-step guides on how to make the very most of your Reason8 Website. If you get stuck when you build a website with Reason8 you can look for tutorials covering the following subjects:
There are tens of thousands more people online than normal at the moment and they’ll be there till the end of the New Year sales. Why not make the most of the extra traffic and set up a few pit lanes to draw them in. When you , make it simple for your visitors to remember your site and come back to it when they're ready to make a purchase. Make it equally simple for them to quickly and easily tell their friends about you.
As a website builder, you will want to grab your visitor’s attention and stop surfers from clicking on to the next site as quickly as possible. If within the first few seconds of visitors looking at your website, you can catch and hold their attention, you will have far more success in encouraging them further into your website pages. There are a few ways to do this but one proven way is by adding movement to your primary pages with Flash.
When you first consider getting a website for your business, one of the main criteria you should look for is Effective Search Engine Optimisation. There are plenty of Website Hosting Companies offering free websites, with , which must seem very tempting, even cost effective but are they????? The simple answer is NO. Most hide lots of extra costs for services and functions which really need to be included with your website as standard, especially if it’s a business website which needs to attract new customers and be accessible by existing customers online. Search Engine Optimisation is one of the services and is pretty much the most important as without it, your website is invisible to searches. It’s a bit like buying a car and then having to pay extra for the wheels??!
As a , one of your first tasks is to make sure that your website presents an inviting, inspiring and easy to use environment for your visitors. Your next task is to grab their attention. A new Flash animated website header is a great way to do this. Go to Step 2 in your control panel to explore this option. Holding on to their attention requires an inviting homepage with good quality images and plenty of keyword rich, descriptive information. Internet users often want the quickest, easiest route to what they are looking for. The whole point of the internet is speed and convenience, so make sure your website offers both.
Grabbing the attention of your website visitors and passing internet users is a challenge for all s. A proven way to stop people in their tracks is with movement. An animated logo or slogan, a sequence of relevant images, a movie with sound, even a cute animated character can all help to encourage visitors to take a look at your website. This kind of movement or animation is provided by an application called Flash.
The information you include on your web pages can make the difference between a customer getting in touch and/or going elsewhere. Your text content should be informative, clear, non-fussy, descriptive, easy to read and most importantly… interesting! When you , you have a whole bar of options to make sure that your text is laid out to the best advantage. It’s vital to make sure that your pages are clutter free and easy to read.
Once you know your customers, you can target them more effectively as you’ll be able to guess what keywords they’re most likely to type into a search bar when looking for products and services like yours. Create a list of these keywords and make sure you include them in the content on your pages. Your optimisation system can then pick out the best keywords and optimise your pages with them. Your target audience will then be able to find you as and when they need you. “The aim of marketing is to know and understand your customers so well that your products and / or services fit them perfectly and sell themselves.”
As you build and develop your website, it’s important to maintain any existing corporate or company image or brand awareness. If you already have existing literature, logo’s, brand logo’s, corporate colour schemes and / or font styles, then include them within your website . As you use your to create your website keep in mind that clients who have already seen your company image or those who will see it in the future can recognise you easily when they find you online.
“Remember that writing for the screen is not the same as writing for paper. need to keep their content punchy, simple and to the point.” Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.
When you build a website for your business, you’ll no doubt have a huge amount of information to include within your website pages. Your Reason8 offers a host of tools and functions to help you design your pages so that visitors and viewers can easily take in your information. Encouraging visitors to your website to stay long enough to take in sufficient information to encourage them to respond to you is the key. One proven way to achieve this is to create website pages, which are easy on the eye and allow visitors to take in all your information in the simplest and most pleasant way possible. Adding structure to your pages to organise your content is a great way to do this and one of the most effective ways to add structure is to use tables.
The Reason8 Tutorial Blog contains almost 100 guides on how to get the best from your website. If you get stuck with anything while developing your website, there’s a fair chance you’ll find the help you need here. If you don’t then leave a comment at the bottom and tell us what you need help with. Right then … I think it’s time to see how many of you have been paying attention?! Have a go at answering the following questions and the first person to send in all the correct answers wins the fantastic FREE upgrade of 5 more web pages for your website!! WIN Free Extra Pages for your website!
The colour scheme displayed throughout the pages of a website can either welcome viewers in for an enjoyable stay to read through your information or send people screaming with eyes bleeding into the arms of your competitor. Well maybe not eyes bleeding, I suppose that’s a little strong … but it’s a point to be carefully considered. Your Reason8 website builder makes it very easy for you to choose any number of colour schemes for your website. The tricky bit is sticking to it throughout your site.
Meta tags exist to inform web crawlers about your web page and are used for search engine optimization purposes or (SEO). They help web crawlers to index your pages more easily. Correct use of meta tags can help to improve the visibility of your webpage to certain search engines, and may increase the likelihood of your page coming up in the search results lists when people search under keywords, which are related to your content. Your Reason8 creates all your tags automatically from the content you place on your pages but should you wish to amend and manipulate them yourself, here are a few guidelines.
When browsers surf the internet looking for information, they want to find it quickly and easily. The first few seconds after clicking onto a site should at least give them an idea of what the site offers and whether they are likely to find what they are looking for. They’re hoping to find the best product or service that they need at that time and of course the best price. As the for your business, if your site shows no real indication of what’s on offer and / or gives visitors no idea of where to go next or how to get to the primary information pages, then the chances are they’ll click away to the next site pretty much immediately. If this is the case then YOU need to make some changes immediately.
When you have such an immense spectrum of colours to choose from, how on earth do you go about choosing the right colours for your website? Your Reason8 makes it so simple for you to choose and set your colours within your pages, on your text and even built into your header and background design. The first thing you need to do though is decide on a colour scheme, which you should stick to throughout your site.
Google has recently revealed a whole new set of exiting features on its main search page. Internet users can now search under various categories to help them find what they need quickly and easily. Businesses are well advised to keep their websites regularly updated in order to take advantage of Google’s new features. As a Reason8 , you have all the tools you need to easily keep your site updated. With your live update editor built into your site, you can take full advantage of the New Google!
Your Reason8 Tutorial Blog contains over 100 guides on how to get the best from your website. If you get stuck with anything while you or your develops your website, there’s a very good chance you’ll find the help you need. If you don’t then leave a comment at the bottom and tell us what you need help with. All the answers can be found within the existing tutorials about Website Text. , just in case you need a little clue but try to avoid unabashed cheating!! If you want to have some fun and learn something too then open a notepad document next to your browser window and enter all the answers onto there, then simply paste them into a comment at the bottom when you’ve finished.
We’ve received lots of emails from customers asking how to add You Tube Videos to their websites. YouTube was founded in 2005 and is the world's most popular online video community, allowing millions of people to watch and share videos, which have been originally created. YouTube also provides a distribution platform for original content creators and advertisers to share the video content. It really is a superb way to add visual impact to your page and furthermore it’s free to add videos from YouTube to your website!!! You can either create or upload your own video or as long as you have permission, you could use a video, which is already on YouTube. With your Reason8 , it’s also a lot easier than you may think.
Images are an integral part of any website, especially an ecommerce site, which will be using images to sell the products and / or services. Presenting your images in the best light is vital to help customers make that all important decision – to buy! If a customer wants a closer look at a product image, wouldn’t it be great if they could simply click on it and a larger version popped up in its own window? Well, brace yourself because your image presentation is about to get really exciting!! Reason8 have made life very easy for with a feature called the Lightbox and you’re not going to believe how simple it is to incorporate this feature into your website.
When you you really need to make sure that your website pages are easy to look at and are designed in a way, which actually helps visitors to absorb all your information. Displaying your content as neatly as possible can help you to ensure this. One of the best ways to design neat and structured pages is to use tables. Reason8’s table function is incredibly easy to use and so will help you to achieve perfect structure on all your primary pages.
If your website offers lots of information, one of your main priorities as the , will be to arrange this information into easy to read sections so that your website visitors can find what they need quickly and easily. One of the best ways to guide your visitors to the various sections of content is by creating indexes or menu pages. These are clickable menu’s using either images or text to transport visitors to the information they need with a simple click.
There are so many reasons why the Reason8 offers one of the best and by far the easiest ways to create an online presence for your business. The search engine optimisation performance is one of the best online. One major advantage with Reason8’s optimisation system is the fact that each and every page of your website is optimised individually. This means you can put each and every one of your webpages in its own spotlight!
We all know how important it is for to keep their pages fresh and new. It’s not only your customers who need to be kept interested and updated on new products and services but the Search engines also like to see activity on a website. If all the pages on a website stay the same for months on end, the Search Engines may start to think it’s been forgotten or abandoned and will be less likely to include it in the top searches. So keep your website alive and updated. Creating new pages will draw a lot of attention from both internet users and search engines, so whenever you launch a new product or service, don’t forget to add all the information to your website!!
This extensive list of Tutorial Blogs has been created to help you get the very best out of your system. The tutorials offer step-by-step guides on how to use all the features and functions included within your website's control panel. If you get stuck at any step these tutorials are just one way in which we can do our very best to help you. There's even a series of quizzes which can help you learn more about your website builder and you can win upgrades for your website such as extra pages!
When you for your business, one of the first things you’ll need to organise are your images. Whether you have access to professional photography provided by a supplier or are using your own photography, the quality of your images is very important. Internet users will judge you and your products based on the images they see on your website pages and so the better the quality, the better the impression you give to those potential customers.
There are thousands of Gadgets available, which you can add to your website to make your webpages more interesting and useful to your visitors. You can add your area’s temperature or weather guide, horoscopes or even include a game to encourage visitors to come on to your site regularly and repeatedly and spend time on your pages. As a , by giving more to your visitors, you will encourage them to take the time to browse your pages to see what you are offering and make a visit to your site both fun and informative. You should of course make sure that the main products and services you are offering take centre stage but offering additional incentives can increase traffic, make visitors come back to your site regularly and keep visitors with you for longer.
Lots of Reason8 have been asking about adding a blog / forum facility to their websites. If you run an online business, which would benefit from having an open communication channel / forum, message board or Blog page then fear not. It’s not as difficult as you think to add one. Reason8 websites are built with compatibility in mind and work really well with external systems to provide a multi facility site.
Your Tutorial Blogs collection have been created to help you get the most from your Reason8 . The Blogs offer step-by-step guides on almost every aspect, function, ability and feature, which you can find in your control panel. If you get stuck with anything when you build a website with Reason8 you can either look through the tutorials or you could check out your very own User Guide.
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