These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
There are billions of websites on the Internet but there is a simple way to get an edge over your competition. You simply need to be conscious of the quality of your content. First impressions last and you probably have less than a minute to grab and hold your visitors attention. Although this is partly down to design, the content of your website can make a big difference as well.
It’s vitally important for your website pages to be easy on the eye to help visitors take in all your information in the simplest and most pleasant way possible. Adding structure to your page to organise your content is a great way to achieve this and one of the most effective ways to add structure is to use tables. Tables can be very useful should you have a number of images, which you need to display. They can also help you to align, group or separate text and make it far easier to display combinations of images and text.
When , lots of bright, primary colours are dreadfully uncomfortable to look at, and should be avoided when the aim is to invite people in and encourage them to stay a while. Simple pastel shades do not strain the eyes, are easy to look at and absorb, and can look more stylish. Think clean or contemporary.
When you , you’ll want to let as many people as possible know about it. Word of mouth may well be one of the very first forms of advertising and yes it probably does date back to medieval times if not earlier, long before the word technology even existed but it’s still one of the best forms of marketing around. When someone you know and trust tells you about something great, you are far more likely to try it out than if a complete stranger had pointed it out to you! If someone has found your site or has become a customer and likes what they see, then make it easy for them to tell their friends about you.
Your web pages work so very hard for you and can do so much to make sure your website is performing at its best. All you have to do is feed them and give them a little inspiration and guidance every now and again. Their extensive list of skills includes: invitation, salutation, inspiration, instruction, education, direction, interaction, entertainment, demonstration, advertising, marketing, sales, optimisation, administration, security, customer service, accountancy etc., etc., etc.…….. They could be one of the cheapest and most industrious one-stop workforces ever known to man, so they've got to be worth a bit of TLC every now and again don’t you think!
There are many situations where websites offer visitors and customers the facility to download documents such as word documents, excel sheets or PDF’s (Printable Document Format). As a , you may need to provide enormous amounts of information, which customers or visitors may need to refer to again and again. Placing this much text onto your WebPages will result in visitors scrolling endlessly, which can be very frustrating. Allowing them to download the info in one document, means they can save it to their computer for future reference as and when required. It also helps you to keep the design of your pages clean and punchy.
When a website has lots of different information about lots of different things, it's important to lay it all out in sections so that visitors can cast their eyes over different areas and fully take in the separate pieces of information. In addition to the information about your products and services, you may wish to tell visitors about regular special offers or provide general news. You may want to invite them to join a forum or blog, highlight different aspects of your business, emphasize the customer service you offer or advise about the delivery and postage options…
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title, Description and a list of keywords. You can view these by clicking the Google Icon next to each page in Step 3.
If you’ve ever been to a website and not known where to begin or how to find the information you need, you’ll know how frustrating and time consuming it can be. Websites can provide a vast amount of information but quite often visitors have a specific need and haven’t got time to scroll through pages and pages of text to find the answers they’re looking for. The structure of your website navigation, when you is therefore vitally important to ensure that visitors can find what they need quickly and easily.
The website you build with Reason8 sits inside one of our servers (a large computer dedicated to serving and protecting your website). As a , how and what is responsible for keeping your website pages live and in full view on the Internet is normally something you’d need to understand. But don’t panic!! as with all the dauntingly technical and terrifyingly confusing aspects of your website, things like servers and data storage is dealt with by the Reason8 support team. You have enough to do with building your pages and keeping them up to date and interesting for both your customers and the search engines! However, some people have asked about Servers so lets get the Jargon Buster to break it down.
Prioritising the importance of the information on your web pages can be a tricky one. As a , all your page content is important in its own way so how do you make certain that the various pieces of information on each page are highlighted enough to avoid them being missed. We’ve looked at the various text formats, colours fonts and heading tags but for lists of information, your best option is Bullet Points.
When your website needs to provide pages with lots and lots of text information on a number of different subjects it’s important to avoid creating excessively long text heavy pages. Viewers faced with lengthy pages of text will frequently click away as they rarely have the time to trawl through all the information to find what they are looking for. There is a way in which you can avoid long scrolling pages when you and its done using links and anchors.
When you , its vitally important to keep your web pages fresh and new. Search Engines are programmed to notice new information and changes to web pages, so it doesn’t only work to keep your customers interested, it keeps the search engines on their toes too!! Of course as a Reason8 Website Builder, you have the simplest of tools to be able to do this. Your page editor makes it extremely easy to add new images and text as and when you launch new products or introduce new services for your customers.
I hope you’ve all enjoyed and been helped by these Tutorial Blogs. The Blogs offer constant access to step-by-step guides on how to make the very most of your Reason8 Website. If you get stuck when you build a website with Reason8 you can look for tutorials covering the following subjects:
You could take the most dynamically designed website on the world wide web, and it’ll have amazing graphics, fun, engaging interactivity, inspiring content and incentives at every click but unfortunately this site is all dressed with no where to go. If you have built a website without effective Search Engine Optimisation its all a bit pointless as no one will be able to find you to see and admire your content! Reason8 need not worry though, in fact they could almost sit back with a rather smug grin on their faces as their websites are not only very clever when it comes to Search Engine Optimisation, but are happy to work extremely hard, 24/7 to help you achieve the best position possible on the Search Lists.
When you first consider getting a website for your business, one of the main criteria you should look for is Effective Search Engine Optimisation. There are plenty of Website Hosting Companies offering free websites, with , which must seem very tempting, even cost effective but are they????? The simple answer is NO. Most hide lots of extra costs for services and functions which really need to be included with your website as standard, especially if it’s a business website which needs to attract new customers and be accessible by existing customers online. Search Engine Optimisation is one of the services and is pretty much the most important as without it, your website is invisible to searches. It’s a bit like buying a car and then having to pay extra for the wheels??!
As a , one of your first tasks is to make sure that your website presents an inviting, inspiring and easy to use environment for your visitors. Your next task is to grab their attention. A new Flash animated website header is a great way to do this. Go to Step 2 in your control panel to explore this option. Holding on to their attention requires an inviting homepage with good quality images and plenty of keyword rich, descriptive information. Internet users often want the quickest, easiest route to what they are looking for. The whole point of the internet is speed and convenience, so make sure your website offers both.
The information you include on your web pages can make the difference between a customer getting in touch and/or going elsewhere. Your text content should be informative, clear, non-fussy, descriptive, easy to read and most importantly… interesting! When you , you have a whole bar of options to make sure that your text is laid out to the best advantage. It’s vital to make sure that your pages are clutter free and easy to read.
Once you know your customers, you can target them more effectively as you’ll be able to guess what keywords they’re most likely to type into a search bar when looking for products and services like yours. Create a list of these keywords and make sure you include them in the content on your pages. Your optimisation system can then pick out the best keywords and optimise your pages with them. Your target audience will then be able to find you as and when they need you. “The aim of marketing is to know and understand your customers so well that your products and / or services fit them perfectly and sell themselves.”
As you build and develop your website, it’s important to maintain any existing corporate or company image or brand awareness. If you already have existing literature, logo’s, brand logo’s, corporate colour schemes and / or font styles, then include them within your website . As you use your to create your website keep in mind that clients who have already seen your company image or those who will see it in the future can recognise you easily when they find you online.
“Remember that writing for the screen is not the same as writing for paper. need to keep their content punchy, simple and to the point.” Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.
When you build a website for your business, you’ll no doubt have a huge amount of information to include within your website pages. Your Reason8 offers a host of tools and functions to help you design your pages so that visitors and viewers can easily take in your information. Encouraging visitors to your website to stay long enough to take in sufficient information to encourage them to respond to you is the key. One proven way to achieve this is to create website pages, which are easy on the eye and allow visitors to take in all your information in the simplest and most pleasant way possible. Adding structure to your pages to organise your content is a great way to do this and one of the most effective ways to add structure is to use tables.
As we’ve said in previous tutorials, Tables provide with an invaluable tool when adding structure to a webpage. Structure ensures that the content (both text and images) is laid out in such a way, which allows website visitors to read and take it all in easily. Dividing the various sections of information up on a webpage provides each of those sections with a more prominent share of the spotlight. Overall, structure makes the first impression of a webpage far more aesthetically attractive and so encourages viewers to stay for longer and take in more information.
Any PC repair shop can recount tales of grown men crying, women on the edge and businesses in ruin. Why? The cause is often simple, a crashed hard drive or rogue software update. It’s the resulting loss of data that can be devastating. When you build a website the implications of data loss. To prevent disaster, not only your own computer files must be but also those of your website. At Reason8 we take the backup of data very seriously. Our systems and all the websites built on it are backed up every day, 7 days a week, 365 day of the year. We also have a second set of servers situated at a separate location. They are there for the purpose of extreme emergencies, and receives an entire backup of our system every night. So if disaster should strike we can be backup and running in no time.
The colour scheme displayed throughout the pages of a website can either welcome viewers in for an enjoyable stay to read through your information or send people screaming with eyes bleeding into the arms of your competitor. Well maybe not eyes bleeding, I suppose that’s a little strong … but it’s a point to be carefully considered. Your Reason8 website builder makes it very easy for you to choose any number of colour schemes for your website. The tricky bit is sticking to it throughout your site.
Meta tags exist to inform web crawlers about your web page and are used for search engine optimization purposes or (SEO). They help web crawlers to index your pages more easily. Correct use of meta tags can help to improve the visibility of your webpage to certain search engines, and may increase the likelihood of your page coming up in the search results lists when people search under keywords, which are related to your content. Your Reason8 creates all your tags automatically from the content you place on your pages but should you wish to amend and manipulate them yourself, here are a few guidelines.
When browsers surf the internet looking for information, they want to find it quickly and easily. The first few seconds after clicking onto a site should at least give them an idea of what the site offers and whether they are likely to find what they are looking for. They’re hoping to find the best product or service that they need at that time and of course the best price. As the for your business, if your site shows no real indication of what’s on offer and / or gives visitors no idea of where to go next or how to get to the primary information pages, then the chances are they’ll click away to the next site pretty much immediately. If this is the case then YOU need to make some changes immediately.
In our last , we looked at how as a , you can make sure visitors don’t get lost in your site by including a link to your home page at the bottom of all your pages. Now let’s look at secondary navigation, which includes links to your contact page, about us, terms and conditions, delivery and copyright information etc. and the importance of maintaining a familiar structure to your Navigation.
When you have such an immense spectrum of colours to choose from, how on earth do you go about choosing the right colours for your website? Your Reason8 makes it so simple for you to choose and set your colours within your pages, on your text and even built into your header and background design. The first thing you need to do though is decide on a colour scheme, which you should stick to throughout your site.
Google has recently revealed a whole new set of exiting features on its main search page. Internet users can now search under various categories to help them find what they need quickly and easily. Businesses are well advised to keep their websites regularly updated in order to take advantage of Google’s new features. As a Reason8 , you have all the tools you need to easily keep your site updated. With your live update editor built into your site, you can take full advantage of the New Google!
Your Reason8 Tutorial Blog contains over 100 guides on how to get the best from your website. If you get stuck with anything while you or your develops your website, there’s a very good chance you’ll find the help you need. If you don’t then leave a comment at the bottom and tell us what you need help with. All the answers can be found within the existing tutorials about Website Text. , just in case you need a little clue but try to avoid unabashed cheating!! If you want to have some fun and learn something too then open a notepad document next to your browser window and enter all the answers onto there, then simply paste them into a comment at the bottom when you’ve finished.
When you you really need to make sure that your website pages are easy to look at and are designed in a way, which actually helps visitors to absorb all your information. Displaying your content as neatly as possible can help you to ensure this. One of the best ways to design neat and structured pages is to use tables. Reason8’s table function is incredibly easy to use and so will help you to achieve perfect structure on all your primary pages.
There are so many reasons why the Reason8 offers one of the best and by far the easiest ways to create an online presence for your business. The search engine optimisation performance is one of the best online. One major advantage with Reason8’s optimisation system is the fact that each and every page of your website is optimised individually. This means you can put each and every one of your webpages in its own spotlight!
A new and exciting collection of fonts has recently been added to Reason8’s Template Builder! The best thing about using a system which is under constant improvement and development is that you will always have a great choice of up to the minute styles, effects and features at your fingertips! Reason8 tirelessly makes sure that the new Template Builder is one of the best design systems available online! And for you - the designer, it means that your toolbox is constantly being improved and added to. If you could wrap it up and put it under your tree, it really would be one of the best Christmas presents ever.
Please remember, these articles were first published 2009-2012. The content may be out of date and you cannot post comments any more. Please check out our new blog.