Successfully representing "the moment of discovery and decision making” With so many search engines vying for supremacy on the net, you will no doubt have come across Bing, the new search engine from Microsoft, formerly known as and replacing, Live Search, Windows Live Search or MSN Search. Bing was introduced to the Internet community on 28th May 2009 at the All Things Digital conference in San Diego and went live on 3rd June 2009. As expected with this new member of such a well know family, Bing was successful in gaining a good share of the market within its first few weeks.
Your Navigation Bar or Site Menu contains the links to the primary pages of your website and can have a significant effect on your website’s performance. Your website may well include anything from 10 to 50 + pages, but for the purposes of “usability” and “SEO” try to limit your primary page links (main Menu Buttons) to no more than 5 - 7. Websites with an excessively long list of page buttons in no obvious order or sequence can put visitors off, as they just won’t know where to start. Whereas a website with good navigation, which helps visitors find what they’re looking for by offering a pleasant and clear route, will undoubtedly result in more response and mores sales!
You could have the most dynamically designed website on the Internet, with amazing graphics, engaging interactivity, inspiring content and incentives galore but its all a bit pointless if no one can find you to see, admire and respond to your content! Fortunately your Reason8 website is not only very clever when it comes to Search Engine Optimisation, it is also happy to work extremely hard, 24/7 to help you achieve the best position possible. However, there are a number of ways in which you can give it a helping hand.
As we discussed in the last , your Reason8 website is not only very clever when it comes to Search Engine Optimisation, but is also happy to work extremely hard, 24/7, to help you achieve the best position possible. However, there are a number of ways in which you can give it a helping hand. Verifying your Site with Google and submitting a Sitemap.
“The use of techniques that enable your site to appear higher in a list of search engine results” When a search phrase is typed into a search engine, the pages show around 10 results at a time. People will generally scan through the first 2-3 pages of results to find what they are looking for. Unfortunately, it’s uncommon for people to look any further than this so when you’re for your business, a position within those first three pages is the target to aim for.
When you first start thinking about for your business, one of the main criteria you should really look for is Effective Search Engine Optimisation. There are plenty of companies out there offering websites, which you can build yourself but many of them hide lots of extra costs for services and functions which really should be included as standard. Search Engine Optimisation being one of them. It's very much like buying a car and then finding out you need to pay extra for the steering wheel??!
When you first start thinking about a business website, one of the first things many people consider is the Website Address or Domain. A surprising number of business owners take the first step in buying their domain but then don’t get round to sorting out a website to point it to! That domain is then sitting there doing nothing, wasting money, when it could be working hard at marketing and promoting your business. You can with Reason8 whether you have a domain or not. You can transfer an existing domain or you can search for a new domain – either way you can rest assured that on our system, its going to be working very hard indeed.
Congratulations! You’re online! You’ve with all the information and incentives your customers need and you’ve launched it under the perfect domain name for your business. It’s punchy, memorable, and describes your online business perfectly. But why stop there? Domain names can be purchased for around £3 a year for a .co.uk and around £10 a year for a .com or a .net. While they are still so cheap to secure, purchasing and pointing more than one domain at your website can be a very clever tactical move for a number of reasons.
The percentage of Internet users in the UK continues to rise! The figures in 2007 were recorded at 66%, but in 2008 those figures rose to an astonishing 71% of the entire UK population being online or having access to the Internet. Not surprising when you look at the amazingly good deals available for computers and laptops these days, not to mention mobile phone technology providing Internet access. Its not hard to image those figures reach the 90’s before very long. These figures should surely be matched if not beaten when looking at the percentages of businesses, which are online. Surely every business should and be online by now?
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title, Description and a list of keywords. You can view these by clicking the Google Icon next to each page in Step 3.
Following on from yesterdays , where we looked at using the speed and flexibility of your website editor to make the most of any special offers, seasonal products, short term discounts, events, open days, new products, special services etc., etc. If you've taken the time to , why not make sure it can help you to take advantage of every possible marketing opportunity. Apart from capitalizing on the extra income these offers and events can generate, it can also help your position on the search engines. Search Engines love to see new information and regular changes to the content on your web pages so by including this ever changing information on your website, it’ll keep the search engines interested as well as your customers.
When you , its vitally important to keep your web pages fresh and new. Search Engines are programmed to notice new information and changes to web pages, so it doesn’t only work to keep your customers interested, it keeps the search engines on their toes too!! Of course as a Reason8 Website Builder, you have the simplest of tools to be able to do this. Your page editor makes it extremely easy to add new images and text as and when you launch new products or introduce new services for your customers.
Pay per click (PPC) is a method of Internet advertising for websites, which entails advertisers paying their Wesite advertising Hosts only when their ad is clicked. Search engines force advertisers to bid on keywords or key phrases, which are relevant to their target audience or market. Websites that use PPC advertising will display an advertisement when a keyword query matches any of the keywords in the advertiser's list of key phrases, or when a content site features relevant content. These advertisements are called sponsored links or sponsored ads, and appear up at the top and on the right of all the organic results. Organic Results are those listings, which have appeared in the search lists using only tools to create effective keyword placement, formating and optimisation such as the system operated by Reason8.
As a , you’ll have heard the term sitemap many times. If you have verified your site with Google through your Reason8 control panel, you will have seen that Reason8 crate a sitemap for your website and make it incredibly easy for you to provide this to the powers that be. As a website owner, it’s understandable that you would want to discover the easiest way to get your web pages indexed more efficiently by the search engines. Getting noticed online will increase your position in the searches and therefore increase traffic to your site. Unfortunately, what search engines look at and analyse and how often is up to them. All we can do as web builders is to be as helpful as possible. We do this with a Sitemap.
Social network sites or SNSs have attracted millions of users and have offered a flexible communication portal for friends and strangers alike to get connected and stay connected. Since they appeared on our computer screens, social network sites such as MySpace, Facebook and Twitter, have now become a daily activity for millions of their users. There are in fact hundreds of social networks, supporting a huge range of interests and topics. Social networks allow strangers to connect with each other to discuss, share and view information on shared interests, political views, or activities. Social Network Sites are also a fantastic marketing tool for , offering a potentially enormous audience!
I hope you’ve all enjoyed and been helped by these Tutorial Blogs. The Blogs offer constant access to step-by-step guides on how to make the very most of your Reason8 Website. If you get stuck when you build a website with Reason8 you can look for tutorials covering the following subjects:
You could take the most dynamically designed website on the world wide web, and it’ll have amazing graphics, fun, engaging interactivity, inspiring content and incentives at every click but unfortunately this site is all dressed with no where to go. If you have built a website without effective Search Engine Optimisation its all a bit pointless as no one will be able to find you to see and admire your content! Reason8 need not worry though, in fact they could almost sit back with a rather smug grin on their faces as their websites are not only very clever when it comes to Search Engine Optimisation, but are happy to work extremely hard, 24/7 to help you achieve the best position possible on the Search Lists.
You’ve full to bursting with all the information and incentives your customers need. You have hopefully been lucky enough to secure a great domain name for your business. It’ll be punchy, memorable, and will perfectly describe what your online business is offering and how it operates. But that enough? Why not have two or more domain names pointed at your fabulous new website. Give browsers more chance to find you and become customers.
There are tens of thousands more people online than normal at the moment and they’ll be there till the end of the New Year sales. Why not make the most of the extra traffic and set up a few pit lanes to draw them in. When you , make it simple for your visitors to remember your site and come back to it when they're ready to make a purchase. Make it equally simple for them to quickly and easily tell their friends about you.
Getting a great position on search engine results lists is one of the main aims of all . We’ve covered Search Engine optimisation quite a bit in these tutorial blogs because SEO is such a hot topic. Click for a menu of the tutorials available. You can learn how to make sure your content includes lots of your relevant keywords. Make your pages look great with good quality relevant images and an effective layout. Ensure your information is clear and enticing and that the navigation for your site is simple and offers lots of ways in which visitors can work their way through your pages etc., etc., etc. If you’ve already done all this, there is other thing you can do, which could really help to boost your position and traffic, especially if you’re in a highly competitive market….
A website that’s been built with search engines in mind is far more likely to achieve a better position than one, which is just designed to look nice. Having a website, which does both however, will of course put you several steps ahead of your competition. The great thing is that all Reason8 websites are built in such a way that every possible area of your site is highly visible to the Search Engines. This means that while you use your to make sure your site looks great and provides all the right information, Reason8 concentrates on the visibility and optimization side of things. What a Team!!
When you first consider getting a website for your business, one of the main criteria you should look for is Effective Search Engine Optimisation. There are plenty of Website Hosting Companies offering free websites, with , which must seem very tempting, even cost effective but are they????? The simple answer is NO. Most hide lots of extra costs for services and functions which really need to be included with your website as standard, especially if it’s a business website which needs to attract new customers and be accessible by existing customers online. Search Engine Optimisation is one of the services and is pretty much the most important as without it, your website is invisible to searches. It’s a bit like buying a car and then having to pay extra for the wheels??!
The top priority for most business owners is a website, which will bring in more customers! The best way that you can achieve this is to get the . There are hundreds of suggestions and tricks floating around on how to cheat the search engine system but such cheats should be given a wide berth. Search engines don’t like being cheated and will actually mark down s who attempt this. You need to play fair and rather than trying to trick the search engines, you should be thinking about how you could help them in making your website pages as visible as possible.
There’s a lot of confusion about search engines and how they work and some of the advice and ideas can actually hinder your search engine position rather than help it. Fortunately, as a Reason8 , you don't need to worry too much as we're actually quite good at this SEO lark.
What was it that first motivated you to ? Have you just started a new business? Does your existing business need a boost? Do you want more people to come to your shop? Would you like new customers to call you to get a quote or enquire about your services or products? Do you want to reduce your workload? Provide more efficient and consistent information to your customers? Do you want to establish a professional brand, launch a new product, get some feedback on a new idea?
“Remember that writing for the screen is not the same as writing for paper. need to keep their content punchy, simple and to the point.” Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.
Ever wondered how Google see’s your website? Why not find out? When you verify your website with Google they provide a whole host of information and statistics. They gather information when crawling your website, and make available through Google Webmaster tools. When you it is useful to know how the search engines see your site. You can also find out how your users you and for what terms. Verifying your website with Google is easy. Simply open an account with Google’s Webmaster Central. Once you have verified you own the website, you can access the information they hold on you by simply logging in.
It’s a well know fact that building natural links to your website is a sure fire way of position. Our blog explains the importance of building links and how to go about getting them. At Reason8 we supply you with a few level of links to get you started. We also recommend that you actively source more links from relevant websites. Briefly, links are like votes to your website. The more votes you have, the more authoritive (important) your site is seen to the search engines. For these ‘votes’ to carry any real weight they need pass some benefit from the source site, to the linked site. However, this is not always the case.
statistics continue to show a significant annual increase in the amount of money spent online by shoppers throughout the UK. This continued increase demonstrates once again the ability for Internet shopping to sustain momentum despite the downward trend in High Street figures. These figures aren’t really that surprising when you consider the growing popularity in Mobile Internet and the ability to shop online from a mobile phone. As Internet shopping becomes more and more accessible the number of customers soars. While the world’s economy fights its way out of the current slump, how and why are 1000’s of s turning to the Internet to stay one step ahead of their competition and minimize the effects of the current market?
Meta tags exist to inform web crawlers about your web page and are used for search engine optimization purposes or (SEO). They help web crawlers to index your pages more easily. Correct use of meta tags can help to improve the visibility of your webpage to certain search engines, and may increase the likelihood of your page coming up in the search results lists when people search under keywords, which are related to your content. Your Reason8 creates all your tags automatically from the content you place on your pages but should you wish to amend and manipulate them yourself, here are a few guidelines.
The search engine Bing was launched in August 2009, as part of a collaboration between Microsoft and Yahoo. Since its launch the search engine has gradually grown in popularity. Although it’s still early days, indications show that Bing could rival the search giant Google. At Reason8 we’ve always recommended verifying your website with Google. A process we’ve made easy through the Reason8 website control panel. Now using the same easy tools you can verify your site with Bing.
As a Reason8 , you’ve recruited an excellent team to help develop and promote your business online. Your website NEVER stops working! Endless processes are always on the go to make sure you achieve the best possible position on the search engine search lists. There are of course several things you can do to give your website a helping hand with Search Engine Optimisation, which we’ve covered in several previous .
When browsers surf the internet looking for information, they want to find it quickly and easily. The first few seconds after clicking onto a site should at least give them an idea of what the site offers and whether they are likely to find what they are looking for. They’re hoping to find the best product or service that they need at that time and of course the best price. As the for your business, if your site shows no real indication of what’s on offer and / or gives visitors no idea of where to go next or how to get to the primary information pages, then the chances are they’ll click away to the next site pretty much immediately. If this is the case then YOU need to make some changes immediately.
Since the launch of the first search engines, website owners have looked for ways to boost their position in the listings. The early search engines used relatively crude indicators to calculate where a website was placed. As the popularity of search engines increased webmasters realised that to attract the most visitors you had to gain a high position in the search listings. Site owners began to work out by trial and error how search engines determined the position of any given site. They used this knowledge to modify their websites and “search engine optimisation” (SEO) was born.
Google has recently revealed a whole new set of exiting features on its main search page. Internet users can now search under various categories to help them find what they need quickly and easily. Businesses are well advised to keep their websites regularly updated in order to take advantage of Google’s new features. As a Reason8 , you have all the tools you need to easily keep your site updated. With your live update editor built into your site, you can take full advantage of the New Google!
Your Reason8 Tutorial Blog contains over 100 guides on how to get the best from your website. If you get stuck with anything while developing your website, there’s a very good chance you’ll find the help you need. If you don’t then leave a comment at the bottom and tell us what you need help with. All the answers can be found within the existing tutorials about Website Text. . just in case you need a little clue but try to avoid unabashed cheating!! If you want to have some fun and learn something too then open a notepad document next to your browser window and enter all the answers onto there, then simply paste them into a comment at the bottom when you’ve finished. Right then R8 … Let’s see how many of you have been doing your homework. Once you’ve answered the following questions, the first person to send in all the correct answers wins the fantastic FREE upgrade of 5 more web pages for your website!!
Getting traffic to a business website is every ’s priority. Once you have plenty of visitors clicking through your pages, your content can go to work in encouraging a good response from visitors and of course as many sales and orders as possible. Your Reason8 Website is an expert at SEO and picks out top keywords from the content you place on your pages. It also works together with the information you provide in Step 1 of your website control panel.
As internet surfing and browsing methods develop, website builders should make sure that their websites are moving with the times as well. It’s a proven fact that literally 10’s of Millions of people are using Google Maps every single day when searching for products and services within their local area. The Google Maps list usually appears towards the top of the first page of any search lists so it offers a superb position advantage along with full details about your business, direct links to your website and all your contact details to hand to encourage maximum immediate response from browsers. So what are you waiting for, lets get YOUR business included in the Google Maps search lists now!
As a Reason8 , once you’ve built the basics of your website with all the main content, you should verify your website with Google. Google sends out it’s team of 'robots' or 'spiders' to crawl through websites to capture information but this can take some time. With billions of web pages to crawl, Google won't know that new pages have been created or changed unless they are brought to their attention. Verifying your site with Google does just that and says, Hey! – look at my site, and to make it easy for you, here’s a map to show you around! to view the tutorial on how to verify your site with not only Google but also Bing now too!
In choosing to team up with Reason8 to for your business you’ve chosen a website system, which has a huge amount of expertise and skills when it comes to Search Engine Optimisation. It’s a simple case of visibility really. When Internet users are searching on line for products and services they’ll be typing certain keywords into a Search Engines search bar. If your products or services match what they are looking for, it’s more than likely that you’ll have the same keywords on your web pages. The trick is to make sure that these keywords are super visible to the search engines so that their reply to the search can be - “Ah yes, I know exactly where there’s a page with those very same keywords sir... here it is”. Make sure that web page is yours!
There are so many reasons why the Reason8 offers one of the best and by far the easiest ways to create an online presence for your business. The search engine optimisation performance is one of the best online. One major advantage with Reason8’s optimisation system is the fact that each and every page of your website is optimised individually. This means you can put each and every one of your webpages in its own spotlight!
Norton Internet Security remain in the top list of best selling internet security, which means a high percentage of your potential customers use Norton Internet Security to ensure that their internet journeys remain safe. If you are a , Norton Safe Web can work with you to ensure a safe and smooth ride through your website. It also means that you can get that all important Green Tick of assurance to appear alongside your listing in search engine’s search results. If your competitors in the search lists are still marked with a grey question mark, it’ll be your safe website they choose to come into.
When you for your business, getting found online is paramount. You’ll be glad to know that Reason8 are extremely good at Search Engine Optimisation and in fact, your whole website has been built with search engines in mind. Many aspects of your website both visible and in the background are working hard to make sure search engines can see your keywords and therefore your online business. Here are some key steps to optimising your Reason8 website.
In our last tutorial we looked at a Search Engine Optimisation summary so that you’ll know how to get the best performance when you for your business with Reason8. Reason8 know an awful lot about SEO (Search Engine Optimisation) and in fact, your whole website has been built with search engines in mind. Many of the parts of your website both in the fore and background work hard 24/7 to make sure the search engines can see the keywords within your website and match them to the keywords entered by potential customers as they search for businesses like yours. Below are some more key steps to optimising your Reason8 website to its full potential.
SEO or Search Engine Optimisation is the process by which Search Engines such as Google, Yahoo and Bing create the search lists, which appear once an internet user has typed in certain keywords relating to the product, person, company or service that they are looking for. When you , Reason8 uses amazing technology developed through years of research to help you create search engine friendly websites, which make it very easy for search engines to find your website when matching sites to searches.
Lots of Reason8 have been asking about adding a blog / forum facility to their websites. If you run an online business, which would benefit from having an open communication channel / forum, message board or Blog page then fear not. It’s not as difficult as you think to add one. Reason8 websites are built with compatibility in mind and work really well with external systems to provide a multi facility site.
There was a time when you could build a website and with minimal effort your pages would be found and business would be flooding in. With the Internet now containing an estimated 4 billion WebPages how do you ensure yours get found amongst the competition? This is where SEO comes in. SEO, or search engine optimisation is the art of understanding how search engine such as Google Bing and Yahoo order their pages. If you can understand their current criteria you can ensure that your website matches what they are looking for as closely as possible. As a result you have a greater chance of your site beating the competition, driving more traffic, and therefore business to your website.
To build a website which performs well on the search engines it’s essential to understand what words people are typing into Google to find your product or service. These words are called keywords and if used correctly are the singularly most important aspect of optimising your website.
Please remember, these articles were first published 2009-2012. The content may be out of date and you cannot post comments any more. Please check out our new blog.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…