A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
When you , images are going to be a very big part of it. You may need an image gallery or simply use images alongside your text for design or visually informative purposes. Well, brace yourself because your use of images has just got really exciting!! One of the very latest features introduced by Reason8 is the Lightbox. On a web page, when you click a photo, a Lightbox is an effect that fades the page into the background to show or highlight new content in the foreground - most commonly larger images. Its also great for documents, diagrams or maps.
When you are talking about websites - if they're well placed, good quality, well optimised and in the correct format, then absolutely YES! Site navigation, interactivity, content, delivery, and a multitude of other issues affect a user's perception of a website. However, images are probably the most obvious part of a great . Imagine a website, or other media such as magazines, newspapers or TV or billboard adverts without any images……..!? Good quality, carefully compressed images, can add to the appeal and instructive qualities of a website. Equally, poor quality images, which take far too long to load can affect peoples perception of the entire site and indeed the company or business behind it. How often have you opened a web page and found yourself waiting for ages for the images to load or worse.. got impatient and gone elsewhere?
In our previous blog, we looked at as part of the process. So now you've got a selection of web ready images.... lets look at how best to use them on the page! Open the editor on the page you'd like to work on. The first thing is to decide roughly where you want the picture to sit. Have a look at the whole page including your header, text and any existing images and look for a position, which will help to balance out the page. You don't want all your images bunched together at the top, bottom, or just one side of the page. A page with balanced images helps to break up the text and provides a more pleasant reading experience for visitors and let's face it, we want them to enjoy reading your page for as long as possible, so lets make it easy for them.
There are billions of websites on the Internet but there is a simple way to get an edge over your competition. You simply need to be conscious of the quality of your content. First impressions last and you probably have less than a minute to grab and hold your visitors attention. Although this is partly down to design, the content of your website can make a big difference as well.
Once you’ve caught a visitors attention and gained their interest, the next step is to encourage them to come further into your website to have a closer look. Effective Website Navigation is the key to bringing visitors inside. The most obvious navigation is of course the menu bar, which contains the buttons for all your web pages. However, there are several more enticing methods of navigation, one of the simplest being internal links.
It’s vitally important for your website pages to be easy on the eye to help visitors take in all your information in the simplest and most pleasant way possible. Adding structure to your page to organise your content is a great way to achieve this and one of the most effective ways to add structure is to use tables. Tables can be very useful should you have a number of images, which you need to display. They can also help you to align, group or separate text and make it far easier to display combinations of images and text.
When , lots of bright, primary colours are dreadfully uncomfortable to look at, and should be avoided when the aim is to invite people in and encourage them to stay a while. Simple pastel shades do not strain the eyes, are easy to look at and absorb, and can look more stylish. Think clean or contemporary.
You’ll know if your website is working as hard and effectively as it can for you, when the calls, enquiries and orders start coming in. When you , response from visitors is the ultimate goal, but can you do more to encourage potential customers to get in touch with you if they need to? YES absolutely! The trick is to make contacting you as simple as possible…
Your web pages work so very hard for you and can do so much to make sure your website is performing at its best. All you have to do is feed them and give them a little inspiration and guidance every now and again. Their extensive list of skills includes: invitation, salutation, inspiration, instruction, education, direction, interaction, entertainment, demonstration, advertising, marketing, sales, optimisation, administration, security, customer service, accountancy etc., etc., etc.…….. They could be one of the cheapest and most industrious one-stop workforces ever known to man, so they've got to be worth a bit of TLC every now and again don’t you think!
One of the biggest success stories of the Millennium is Online Shopping. It’s a market, which is now open to every single business and its only fair that you should take your share of the £billions being spent each year online. A report published by PayPal with the help of credit experts - Experian, forecasts that by the end of 2011, UK online sales could increase by almost 140% !! This level of growth would mean that annual online retail sales could jump from under £9 billion to an astonishing £21 billion!! So if you haven’t yet, what are you waiting for?…..
Organising your products and creating the best possible display on your website, will encourage visitors to have a good look around and helps to turn browsing into buying. If you with a wide range of different products for sale, putting them all on one page and expecting visitors to scroll through them all to see if you have what they’re looking for is a big turnoff and will most likely send them away to a competitors website where they can find what they need far more easily.
The quality of the images on your website is very important. Professional know that there’s nothing worse than blurred, out of focus or pixilated images, especially if they’re the images of the products you’re trying to sell. Consumers commonly judge the quality of products they see online by the quality of the image portraying it. Can you imagine Marks & Spencers, one of the market leaders in high quality food and produce, promoting a new food range with a pixilated image? Or Land Rover, launching a new vehicle with a grainy, low resolution image. It just wouldn’t work but then it wouldn’t ever happen. Now I know you’re not M&S or Land Rover but the principle is still the same and you could well share some of their customers.
Index pages or Visual Menu Pages are a great way for to display a breakdown of the products or services they have available. Ideal for websites with or without a shopping basket, it can help visitors to find what they're looking for quickly and easily by clearly showing the various categories and groups of products you specialise in.
This Blog is Part 2 of a series looking at different ways to display your products and services. There are various ways, but we recommend going for the clear, easy to browse options, which will encourage visitors not only to click further into your site for more information but could also encourage maximum response and purchasing. Here, we're looking at using Visual Index or Menu Pages. Index or Menu Pages are a great way for to display a breakdown of the products you have available and the various categories and groups of products you specialise in. Click to see .
Images are an integral part of your Website for several reasons. When you , images provide; visual aesthetics; visual information; they improve your page design; helping to create a web page which is easy on the eye and encourages visitors to stick around longer; they are vital in making best use of one of the Reason8 Search Engine Optimisation processes, which entails all images being tagged with your top key phrase., etc., etc., etc. We looked at the various options you have when placing your images but we’ve recently been asked if it is possible to add a shadow to your images?
We’ve looked at several of the flexibilities and functions of your Reason8 website editor. The system has been designed to make the process of as easy and as fun as possible. Catering for the masses – it’s simple to use for beginners, with helpful wizards and guides to show you what to do, while being flexible enough for the more technically minded to produce a website which can be pretty spectacular!
When a website has lots of different information about lots of different things, it's important to lay it all out in sections so that visitors can cast their eyes over different areas and fully take in the separate pieces of information. In addition to the information about your products and services, you may wish to tell visitors about regular special offers or provide general news. You may want to invite them to join a forum or blog, highlight different aspects of your business, emphasize the customer service you offer or advise about the delivery and postage options…
When you first start thinking about a business website, one of the first things many people consider is the Website Address or Domain. A surprising number of business owners take the first step in buying their domain but then don’t get round to sorting out a website to point it to! That domain is then sitting there doing nothing, wasting money, when it could be working hard at marketing and promoting your business. You can with Reason8 whether you have a domain or not. You can transfer an existing domain or you can search for a new domain – either way you can rest assured that on our system, its going to be working very hard indeed.
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title, Description and a list of keywords. You can view these by clicking the Google Icon next to each page in Step 3.
We've already mentioned that Search Engines love to see new information and regular changes to the content on your web pages. Many business owners have websites, where, to have even the smallest amendment made, they need to contact their Website Design Company, explain what changes they need and then wait until their request can be fit into the busy schedules of the company’s web designers. Quite often by the time the change has been made, its too late. If however, you with Reason8, you’ll have no such problem! Simply log in, make your changes and Click Save. WYSIWYG!
If you’ve ever been to a website and not known where to begin or how to find the information you need, you’ll know how frustrating and time consuming it can be. Websites can provide a vast amount of information but quite often visitors have a specific need and haven’t got time to scroll through pages and pages of text to find the answers they’re looking for. The structure of your website navigation, when you is therefore vitally important to ensure that visitors can find what they need quickly and easily.
Got the wrong type of buttons? People love clicking buttons and links on a website. It’s fun, interactive and creates an instant live reaction, which gives visitors a feeling of control. Fun and effective clickability should be one of your main priorities when you as it’s the key to successful navigation. Make sure your visitors have a choice of clickable buttons and links not just in your main menu bar but on your pages too. It not only gives visitors more control but provides endless roads and doors, which will take them further into your website. The editing system for the buttons on your navigation bar has recently been updated and now offers a host of new and exciting features and options. Have you updated your buttons yet? Come and see how easy it is to upgrade them and see how much difference it makes to your website!
Fun and effective clickability should be one of your main priorities when you as it’s the key to successful navigation. Make sure your visitors have a choice of clickable buttons and links not just in your main menu bar but on your pages too. It not only gives visitors more control but provides endless roads and doors, which will take them further into your website. The editing system for the buttons on your navigation bar has recently been updated and now offers a host of new and exciting features and options. Our first looks at the first step in Upgrading your Web Page Buttons. Have you updated your buttons yet?
This is Part 3 of the tutorial looking at the new upgraded editing system for the buttons on your navigation bar. The Button Wizard has recently been updated to offer a host of new and exciting features and options. These options will allow you to design new, fun, animated, colour co-ordinated, dynamic buttons to grab visitors attentions and help guide them through the pages of your website. If you've taken the time to and have got the pages looking great, then it seems only right to make the doors to those pages look inviting too!
Following the recent series of tutorials on Changing your Buttons, here are a few Button Style ideas to show you how the different setting options can work with each other… It will really make a difference to the final look of your site if the colours you use for your buttons work well with your existing website design. Using a chosen colour scheme to create continuity throughout a used by many . The easiest way is to pick out some colours from the ones on your site. They don’t have to be the most prominent colours, they could be colours used in small, subtle parts of the design or they could be a slightly different shade of a prominent colour. However you choose your button colour scheme, try to avoid colours, which will clash and so could dominate the pages too strongly. You want your buttons to stand out but you don’t want them to be hijacking your visitors attention away from your page content!
Grabbing the attention of visitors and passers by is one of the main aims for all . One proven way to stop people in their tracks and catch their eye is with movement. An animated Logo or slogan, a selection of descriptive images morphing into one another, a full movie with sound…. They all work to encourage visitors to spend extra time on your site, giving you more time to get your message across to them. This movement or animation is provided by an application called Flash.
Prioritising the importance of the information on your web pages can be a tricky one. As a , all your page content is important in its own way so how do you make certain that the various pieces of information on each page are highlighted enough to avoid them being missed. We’ve looked at the various text formats, colours fonts and heading tags but for lists of information, your best option is Bullet Points.
When your website needs to provide pages with lots and lots of text information on a number of different subjects it’s important to avoid creating excessively long text heavy pages. Viewers faced with lengthy pages of text will frequently click away as they rarely have the time to trawl through all the information to find what they are looking for. There is a way in which you can avoid long scrolling pages when you and its done using links and anchors.
Widgets???..... Aren’t they those plastic thingemygigs you get in the bottom of a can of bitter to make it froth up when you pour it into a glass so you can pretend you’re in a pub and drinking real draught bitter?? Similar name – but no… when you are referring to a widget within the world of , it’s a completely different thingemygig altogether. Get yourself a nice pint of frothy beer and I’ll explain it for you!
I hope you’ve all enjoyed and been helped by these Tutorial Blogs. The Blogs offer constant access to step-by-step guides on how to make the very most of your Reason8 Website. If you get stuck when you build a website with Reason8 you can look for tutorials covering the following subjects:
As a website builder, you will want to grab your visitor’s attention and stop surfers from clicking on to the next site as quickly as possible. If within the first few seconds of visitors looking at your website, you can catch and hold their attention, you will have far more success in encouraging them further into your website pages. There are a few ways to do this but one proven way is by adding movement to your primary pages with Flash.
Your Shopping Basket is the final step in generating sales for your online business. Your website works just like a Relay Team. Your primary intro pages work to catch your visitors attention, the baton is then smoothly passed to the information pages with the click of a mouse, whose job it is to generate interest and desire from your visitors and potential customers. Then come the product pages and finally the last runner, who needs to run fast and smooth is the Shopping Basket. When you , your Shopping Basket needs to provide your customers with as much information and as many options as possible. Fortunately your Reason8 Shopping Basket Wizard offers a host of options and functions to help you create a simple and enjoyable shopping experience for all your customers.
A website that’s been built with search engines in mind is far more likely to achieve a better position than one, which is just designed to look nice. Having a website, which does both however, will of course put you several steps ahead of your competition. The great thing is that all Reason8 websites are built in such a way that every possible area of your site is highly visible to the Search Engines. This means that while you use your to make sure your site looks great and provides all the right information, Reason8 concentrates on the visibility and optimization side of things. What a Team!!
As a , one of your first tasks is to make sure that your website presents an inviting, inspiring and easy to use environment for your visitors. Your next task is to grab their attention. A new Flash animated website header is a great way to do this. Go to Step 2 in your control panel to explore this option. Holding on to their attention requires an inviting homepage with good quality images and plenty of keyword rich, descriptive information. Internet users often want the quickest, easiest route to what they are looking for. The whole point of the internet is speed and convenience, so make sure your website offers both.
Grabbing the attention of your website visitors and passing internet users is a challenge for all s. A proven way to stop people in their tracks is with movement. An animated logo or slogan, a sequence of relevant images, a movie with sound, even a cute animated character can all help to encourage visitors to take a look at your website. This kind of movement or animation is provided by an application called Flash.
Following on from our last about on page Navigation, Let’s look at another form of navigation, which will ensure your viewers enjoy a simple and pleasant experience when viewing your pages. Your Reason8 makes it very simple to ensure that your whole site can be easily navigated by customers both old and new. The navigation we’ll look at today is Page Jumps. Page Jump Links are vital on web pages, which feature a lot of text information, to avoid viewers having to scroll endlessly to view and find all the necessary information.
The information you include on your web pages can make the difference between a customer getting in touch and/or going elsewhere. Your text content should be informative, clear, non-fussy, descriptive, easy to read and most importantly… interesting! When you , you have a whole bar of options to make sure that your text is laid out to the best advantage. It’s vital to make sure that your pages are clutter free and easy to read.
The images you place on your website can play several roles. Descriptive - they can show viewers exactly what you do and offer in a fraction of a second. Invitation – Choosing the right images can encourage visitors to look further into your website. Attention – Images can grab people’s attention far better than text, especially if those images are animated. Sales – The images for the products you’re selling through your website can, in some cases, make the difference between a client making a purchase or not. As a , giving your website the best images you can, will ultimately help your website perform better for you and your business.
Once you know your customers, you can target them more effectively as you’ll be able to guess what keywords they’re most likely to type into a search bar when looking for products and services like yours. Create a list of these keywords and make sure you include them in the content on your pages. Your optimisation system can then pick out the best keywords and optimise your pages with them. Your target audience will then be able to find you as and when they need you. “The aim of marketing is to know and understand your customers so well that your products and / or services fit them perfectly and sell themselves.”
As you build and develop your website, it’s important to maintain any existing corporate or company image or brand awareness. If you already have existing literature, logo’s, brand logo’s, corporate colour schemes and / or font styles, then include them within your website . As you use your to create your website keep in mind that clients who have already seen your company image or those who will see it in the future can recognise you easily when they find you online.
“Remember that writing for the screen is not the same as writing for paper. need to keep their content punchy, simple and to the point.” Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.
When you build a website for your business, you’ll no doubt have a huge amount of information to include within your website pages. Your Reason8 offers a host of tools and functions to help you design your pages so that visitors and viewers can easily take in your information. Encouraging visitors to your website to stay long enough to take in sufficient information to encourage them to respond to you is the key. One proven way to achieve this is to create website pages, which are easy on the eye and allow visitors to take in all your information in the simplest and most pleasant way possible. Adding structure to your pages to organise your content is a great way to do this and one of the most effective ways to add structure is to use tables.
As we’ve said in previous tutorials, Tables provide with an invaluable tool when adding structure to a webpage. Structure ensures that the content (both text and images) is laid out in such a way, which allows website visitors to read and take it all in easily. Dividing the various sections of information up on a webpage provides each of those sections with a more prominent share of the spotlight. Overall, structure makes the first impression of a webpage far more aesthetically attractive and so encourages viewers to stay for longer and take in more information.
The colour scheme displayed throughout the pages of a website can either welcome viewers in for an enjoyable stay to read through your information or send people screaming with eyes bleeding into the arms of your competitor. Well maybe not eyes bleeding, I suppose that’s a little strong … but it’s a point to be carefully considered. Your Reason8 website builder makes it very easy for you to choose any number of colour schemes for your website. The tricky bit is sticking to it throughout your site.
It isn’t often that we make a song and dance about websites we’ve found. But when we find something special we feel it’s important to shout about it. When you build a website the have a big impact on the overall look of the site. To get the very best out of an image it generally requires some form of editing. However, most photo editing packages are expensive and difficult to use. As a result many small business owners have struggled to achieve the quality of image they require. Now the photo manipulation software provided by Picnik, provides all the facilities of a professional editing package without the cost or technical requirements. To demonstrate just how good it is, they were acquired by Google last month for an undisclosed figure.
In our last , we looked at how as a , you can make sure visitors don’t get lost in your site by including a link to your home page at the bottom of all your pages. Now let’s look at secondary navigation, which includes links to your contact page, about us, terms and conditions, delivery and copyright information etc. and the importance of maintaining a familiar structure to your Navigation.
The Tutorial Blog contains around 100 guides on how to get the best from your website. If you get stuck with anything while you develop your website using your , there’s a fair chance you’ll find the help you need. If you don’t then leave a comment at the bottom and tell us what you need help with. WIN Free Extra Pages for your website!!!
We’ve recently been looking at the importance of the navigation of your website. Navigation will determine how easy your customers, viewers and visitors find it to get around your site and find what they’re looking for. One important tip is to limit the number of buttons you have in your navigation bar so as not to scare visitors with a daunting menu to possibly have to go through. All professional know that you should aim to keep it to no more than 6/7. Once you ‘ve whittled it down and have your list, why not give them a facelift to help them stand out and encourage visitors to click them.
The most popular service we provide at Reason8 is our . Most businesses have some idea how they want their website to look. There may be logos or branding they need the website to tie in with. But most of all they want their website to be unique. The Reason8 website builder gives you the best of both worlds, an easy to use updatable website with a customised look and feel.
When you have such an immense spectrum of colours to choose from, how on earth do you go about choosing the right colours for your website? Your Reason8 makes it so simple for you to choose and set your colours within your pages, on your text and even built into your header and background design. The first thing you need to do though is decide on a colour scheme, which you should stick to throughout your site.
Since You Tube was launched in 2005, videos have become commonplace on websites big and small. Used properly they can add real value. Videos bring a dimension to a site that’s difficult to achieve with words and pictures alone. If you build a site using a website builder it’s just as easy to . It can also be free too!
We get asked all the time by if its possible to add a drop shadow to images. And of course the answer is Yes it is possible and it does add a touch of depth and life to your pages too. You can use a selection of image editing programmes including Paint Shop, Adobe, etc., etc. If you haven’t already got an image editing programme, we recommend a programme called Paint.net.
When internet users first click onto your website, you have a matter of seconds to grab their attention and tell them what you do, what you offer and how they can buy from you or contact you. It seems like a lot of information to compress into a matter of seconds but the trick is to pick out the bare necessities of this info and present it clearly and aesthetically on your home page. First impressions last and as a it’s vital to grab visitors attention quickly and completely. One of the quickest ways to provide the bones of your key info is with a bespoke header for your website.
Images are an integral part of any website, especially an ecommerce site, which will be using images to sell the products and / or services. Presenting your images in the best light is vital to help customers make that all important decision – to buy! If a customer wants a closer look at a product image, wouldn’t it be great if they could simply click on it and a larger version popped up in its own window? Well, brace yourself because your image presentation is about to get really exciting!! Reason8 have made life very easy for with a feature called the Lightbox and you’re not going to believe how simple it is to incorporate this feature into your website.
When you you really need to make sure that your website pages are easy to look at and are designed in a way, which actually helps visitors to absorb all your information. Displaying your content as neatly as possible can help you to ensure this. One of the best ways to design neat and structured pages is to use tables. Reason8’s table function is incredibly easy to use and so will help you to achieve perfect structure on all your primary pages.
The Reason8 Tutorial Blog pages contain around 100 guides on how to get the best from your website. This series of quizzes have been created to provide a fun way for to learn about the vast, amazing and flexible functions of your website editor. If you get stuck with anything while you build your website, there’s a pretty good chance you’ll find the help you need here. If you don’t, then leave a comment at the bottom and tell us what you need help with.
Many Reason8 will have discovered the amazing new Template Builder facility by now and hopefully you have enjoyed using the system and have created some amazing designs for your website. To help you, here are some suggestions for Design Ideas.
When you , one of the most important parts of each and every page are the images. You’ll use images to show the products or services you provide, to create an impression of your company and the people involved, to grab internet users attentions or simple to add colour, interest and life to a page of text. The quality of your images is vitally important. Rightly or wrongly, potential customers WILL JUDGE YOU based on the quality of the images you use, especially the images of the products and services you are providing. If you use grainy, low resolution images, which are pixilated, out of focus or just plain bad quality, they will reflect the quality of the products and services you provide and can actually discourage potential customers from doing business with you.
Reason8’s new Website Template designer has one aim – to be the best template builder online! One way in which it is achieving this are with the vast amount of images available to to use within their new website headers. WHATEVER your trade or business type, there are high quality images available to help you create the best possible header and introduction to your business website. “I haven’t got any decent pictures…..” is no longer an excuse or reason not to have a website for your online business.
Whether you already have a website or are still planning to . Reason8 have some amazing new designs to help you create a stunning website to portray your business in the best possible light. A new design or redesign for your website will attract the attention and response you want and provide the best possible first impression to new internet users and new potential customers. These new designs can not only be used on your website but could also be the basis of any marketing and brand awareness you create.
Please remember, these articles were first published 2009-2012. The content may be out of date and you cannot post comments any more. Please check out our new blog.