Please note this article was first published in 17 Mar 2011. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
There are so many reasons why you should have a website for your business in today’s technological climate and a few of them are set out below for you. Build a website for your business and you create a cost-effective way for you to communicate with both potential and existing clients and it can widen your horizons to a global community. The benefits are endless and when weighed up against very reasonable costs, its a must have for any business, whatever the size.
With every business website from DotGO, you are provided with a professional email address. Using your professional email address both on your website and on any literature you produce will portray a professional image of your company and will help to create a good first impression. When potential clients contact you they will have more confidence in your company if they are emailing a professional address associated with your domain name than if they are emailing a personal email address such as firstname.lastname@example.org. You can have as many email addresses as you like with a DotGO website, which is useful if you have various aspects to your business. Different email addresses can help you manage the responses and enquiries you receive by directing certain email enquiries to the relevant departments.
A website can promote your business 24 hours, 7 days a week to an audience bigger than any other medium: TV, Radio, Press etc. Nothing else offers this flexibility. If your business (as most businesses do…) relies on the acquisition and distribution of up-to date information, you cannot afford not to be online. Your customers can gain quick and easy access to current stock lists or delivery schedules, price lists and brochures for your goods and services at any time they need them, just by looking up the relevant page on your website. Just imagine, one price list change and the whole world can see it instantly without the reprinting and distribution of expensive catalogues.
Even the cheapest ads in newspapers or magazines are more expensive than running your website! And usually the cheapest ads are tiny boxes or even lineage, restricting you to a couple of lines of information. If you look at adverts in the press these days, many of these small ads simply have a company name, slogan and a website address as it is impossible to get that much information into an ad – unless the readership are provided with magnifying glasses of course! There is just no competition between an effectively optimised website and press advertising. Press just can’t come close to providing the readership, information capacity, interaction facilities, flexibility etc., etc., etc.
Direct sales over the web provide the most convenient way for people to shop. As the use of credit cards far surpasses the number of cash payments taking place and the increasing flexibility and speed of postage services, it’s no wonder that online market has exploded in the way it has over the last few years. Being able to take secure credit card payments online can make a huge difference to your business and open your products and services up to people who quite possibly would never have become customers.
A website offers all the information customers need to make a positive decision to buy. Keeping potential and existing customers aware of special offers and short term discounts can dramatically affect your opportunities to maximise profits. In addition to providing information, gaining information from potential customers is vital for your marketing to be successful. Information such as their interests, demographics, purchasing plans and of course contact details provide an invaluable target audience for all future marketing strategies. This level of information can help you tailor invitations for specific offers, products launches etc.
Please remember, this article was first published 17/03/2011. The content may be out of date and you cannot post comments any more. Please check out our new blog.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
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Perhaps it depends on how slick and posh you already are.
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You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
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iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
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We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.