Please note this article was first published in 08 Jun 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
Word of mouth is probably one the most trusted and effective methods of advertising. If you consider the way you’d react to a tv, radio or press advertisement claiming how great something is and then compare that to your response to someone you know and trust telling you about a really good product, service or company that they’ve found and recommend. You’d be far more likely to go with what your friend says wouldn’t you? So when you build a website, how can you help to generate more word of mouth about your company, products or services?
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
When someone finds your website and likes what they see, it’s vital to make it really easy for them to tell their friends about you. Equally, you should make it easy for your existing customers to spread the word too. The easiest way to do this is to add a “Tell a Friend” link to all your primary pages. The best part is that it’s really easy to do too, so follow the steps below and get those tongues wagging!
Start by opening your home page in your editor (Log in > Step 3 > Green Edit button next to Home). Find a fairly prominent place on your page. It doesn’t have to be right at the top as you’ll need to let people have a look first. A good place would close to some particularly inviting or exciting information. Add a short line such as “If you like what you see, please click here to tell your friends about us” or just keep it short and simple with: “Tell a Friend” or “Recommend us to your friends”. Highlight the text and click the yellow “Insert Link” icon > choose Email and in the 3 fields available enter the following information:
1) in the E-Mail Address box, enter: (Please enter your friends email address here…)
2) Message Subject: “Have a look at this great website I found!”
3) and in the Message Body enter: Hi (friends name), I found this great website, which I thought you might be interested in. The address is: https://www.yourwebsiteaddress.com/co.uk. Let me know what you think.
(Please replace this text with your name. Thank you very much for the recommendation!)
As the majority of the email has already been filled in by you, all your website visitor needs to do is add their friend’s email address at the top, type their name in at the bottom and click “Send”. Quick and Simple! Also, don’t forget that the recipient or recipients (if the visitor has been a real superstar and sent it to a number of friends!!) could well forward this email to their friends too. And so the power of “Word of Mouth” begins. And the best part is that it’s all spam safe marketing, as these are simply friends emailing friends! Perfect.
Save the page so that you’re looking at the live version. You can view the live page while still logged in by clicking “Test your Website” –top left button on your control panel. Highlight the link image / text – then right click and go down to copy or press Ctrl + C on your keyboard to copy it – this will copy both the text and the link properties as well. Now go to the next page, place your cursor on the page where you want the link to appear then either right click and go down to paste or press Ctrl + V on your keyboard to paste it. Now save the page and test the link.
Please remember, this article was first published 08/06/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
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