• Home
  • You build it
  • We build it
  • Features
  • Management
  • About us
  • Prices
  • Examples
  • Try now
  • Support
  • Contact Us
DotGO website builder
  Menu   LOGIN
DotGO Small business website design

WEBSITE DESIGN

01883 776117
  LOGIN
  • Support
  • Website design
  • Ecommerce
  • Reviews
  • Why us?
  • Examples
  • Pricing
  Older blog posts

Individual Page Optimisation

Content taken from older UK website builder blog posts

  • Categories
  • Internet news
  • SEO
  • Images
  • Design
  • Text Content
  • Links
  • Navigation
  • Tables
  • Response
  • security
  • Webpages
  • Sell online
  • HTML Code
  • Domains
  • Jargon Buster
  • Page Editor
  • Email
  • Marketing
  • Articles
  • Quiz Time
  • Audio/Video
  • Templ8 Builder
  • Christmas
  • Multiple sites

Individual Page Optimisation

Please note this article was first published in 07 Oct 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.

Individual Page Optimisation 

build a websiteThere are so many reasons why the Reason8 website builder offers one of the best and by far the easiest ways to create an online presence for your business.  The search engine optimisation performance is one of the best online. One major advantage with Reason8’s optimisation system is the fact that each and every page of your website is optimised individually. This means you can put each and every one of your webpages in its own spotlight!

.


A beautifully designed website helps you stand out

  Affordable website design

Website designer reviews




page optimisation

So many businesses online these days, offer not just one service or product but many different products and services, split into in several different categories. This also means that businesses are not just targeting the same audience but instead need to attract the attention of a wide variety of demographics. 

Unfortunately most website systems are optimised under just one set of keywords, which makes it very difficult to give different products and services a spotlight of their own - but this is not the case with DotGO website’s!!  Every single page in a DotGO website not only has its own set of keywords but also an individual Title and Descriptions, all of which can be submitted to Google with a single click! 

build a websiteLet’s have a look at your individual page optimisation! 

Log into your control panel and click step3 – Webpages. Next to every page, you’ll see a Google logo. Click on the logo next to any of your pages and you’ll see the Metatag Information for that page including the Title, Keywords and Description.

You may well already see a list of keywords and content in each of these windows. These are the top choice of keywords and keyphrases, which your website system has already placed for you, taken from the content you placed on your page.

It is very important that the keywords listed here match the keywords on your webpage.

You can amend the Title, Description and keywords for any of your pages to make sure that the products and services on the page are being promoted to the right audience but be sure to follow the rules below as mistakes made here can cause more harm than good!
 

Rules for Effective Page Optimisation 

Title Tag 

The title tag is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results. Each page of your site should have its own title tag with its own keywords that directly relate to the content on that page. Because of its importance, there are some rules which must be followed!

1) Your title tag be between 50-80 characters long - including spaces!
2) Include 1-2 of your most important key phrases in the title tag, BUT make sure your title is readable sentence, not just a list keywords. If you just list keywords you could be blacklisted by the search engines. You can find your top key phrases in Step 1 (Part 5) of your control panel.
3) Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to click through and visit your site.
4) Place your keywords as close to the beginning of the tag as possible. 

build a websiteKeywords 

1) Your Keywords Meta should not exceed 1024 characters including spaces.
2) You should only use keyword phrases that you have used in the content of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy won’t help your listings for that phrase.
3) Don't forget plurals or common misspellings. For example, a travel site might have both "caribbean vacation", "caribbean vacations", "caribean "  in their keyword meta tag to make sure they show up in all searches.
4) Watch out for repeats! Avoid repeated words in the keyword meta more than 5 times.
5) If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta. 

Description 

1) Your Description Meta tag should not exceed 250 characters including spaces. 
2) Make sure you accurately describe the content of your page in an enticing way to encourage visitors to click on your listing.
3) Include 3-4 of your most important keyword phrases. Especially those used in your title tag above and page copy.
4) Try to have your most important keywords appear at the beginning of your description.

build a website 



Please remember, this article was first published 07/10/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.

Want to learn more ?

Find out more about us


We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.

Affordable business website design


If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.

UKs most trusted


We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.

  Who are DotGO?
  Cheap website design
  Recommended website design

Latest blog posts

Adding video background to your website

Evolving Your Website Using Background Videos

These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,

There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.

But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.

Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.

bold, italics and centering

Bold, Italics, Capitals – When To Call On Your Superheroes

A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…

Do You need testimonials on your website?

Do I Need To Add Testimonials To My Website?

Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.

multiple domains, domain forwarding and pointing

Should I Buy Multiple Domain Names For My Website?

If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…

How to come up with an effective domain name

How To Choose The Best Domain Name For Your Website

Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…

Is It Possible For A Website To Look Too Good?

Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.

Collecting customer data for email marketing

Stop Collecting Email Addresses On Your Website…Unless You Have Permission!

“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…

email newsletter marketing

How Do I Send An Email Newsletter?

You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?

selling is serving

Selling Isn’t A Dirty Word. Selling Is Serving!

“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…

Don't look like a clown, get a professional email address

Don’t Be A Clown. Get A Professional Email Address For Your Business.

iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…

business website built in 10 days

A Website To Grow Your Business, In Just Over A Week

Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…

switch your website to https from http

Is Your Website Secure? Upgrade To HTTPS ASAP!

When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.

.

About Us

UKs most trustworthy website design company

We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.

We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.

Site Map

  • DotGO website design
  • Affordable pricing
  • Ecommerce website deisgn
  • IMAP email included
  • Trustworthy
  • Marketing blog
  • Website design near me
  • Website design for your industry
  • Contact us
  • Terms and conditions
  • Previous blog
  • Older k-papers

Social

© 1993 - 2021 - DotGO (UK)

Automated Callback

Callback details:

Thanks for requesting a callback.
Just add a few details below and we'll call you for a chat.


Great, we'll call you!


We've also send you a short confirmation email to:
()

Thank you for choosing us.