Please note this article was first published in 09 Mar 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
“Remember that writing for the screen is not the same as writing for paper. Website builders need to keep their content punchy, simple and to the point.”
Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
You really need to aiming for around 200 words for your home page and make sure its packed to the brim with your top keywords and top key phrases. This isn’t a bad guide to follow for your other primary pages either. If you currently have what looks like too much text on your pages, then its time for some summarizing. It can sometimes be as hard as throwing out all that unnecessarily hoarded junk but sometimes, the cupboards just need a de-cluttering. Think of it as giving your website a spring clean.
It most probably is yes, but can it be edited to remove any excessive repetitions. Can the grammatical layout be edited to create shorter sentences? Can you pick out some headlines and subheadlines to highlight and break up the page. Could the page look better with a few more descriptive images. The answer to most of these questions is more likely to be yes than no.
Do you have a list of services, which would benefit a few bullet points? Could or indeed should some of the information be on other pages with a clear link to it from the home page.Let’s look at these 2 tactics;
Open your chosen page in the editor, simply tab down to a new paragraph and type your list with each item, phrase or point on a separate line / paragraph. Make sure the “Format” is set at “normal” then highlight the whole list and click the Bullet Points button on your editor icon bar.
To widen the spaces between each bullet point, set the whole list with your bullet points in a heading tag, 1,2 or 3. Once you have set the heading tag, you can still change the format, size, font and colour to suit your page layout. As an alternative to Bullet Points, you can also choose to prefix your list with numbers. If you need to add more lines at the end of your list, simply tab down from the end of the last line and the next number will be entered for you automatically and your cursor placed ready for you to type in the next line.
Copy and paste any content, which work better elsewhere. Set it on its new page with a clear headline and if possible a descriptive image then go back to the original page. Enter a line of text along the lines of: Click here to view the information on….. , highlight it and click the yellow Insert Link Icon, > choose webpage > internal webpage > choose the correct page from the drop down menu. Choose no to open in new window. Click Add to website.
Please remember, this article was first published 09/03/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
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