Please note this article was first published in 30 Sep 2009. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
When you first start thinking about building a website for your business, one of the main criteria you should really look for is Effective Search Engine Optimisation. There are plenty of companies out there offering websites, which you can build yourself but many of them hide lots of extra costs for services and functions which really should be included as standard. Search Engine Optimisation being one of them. It's very much like buying a car and then finding out you need to pay extra for the steering wheel??!
Search Engine Optimisation can be a very complicated and confusing subject with many people having neither the time nor the knowledge or expertise to make sure their websites are as visible as possible to the search engines. Fortunately, DotGO deals with the majority of the hard work required to optimise your website and YES… it does indeed come as standard with all business website packages.
While you get on with the simple task of placing your text and images on your pages, your website is working very hard, using the information that you’re placing on your pages to add much of the visibility needed to help you achieve the best positions possible. The whole structure of your DotGO Website has in fact been built with Search Engines in mind.
The processes, elements and features are too many to name but some of the main ones include:
* Your Pages,
* Your Page buttons,
* Your page content - Images and Text
* Your Website Header,
* Your duplicate site (many of you probably didn’t even know about that did you! Yes, DotGO produces a duplicate site as an extra SEO boost),
* The ongoing promotion of your Domain, (rather than submitting your domain just the once when you first join as so many companies do, DotGO promotes your domain every 2 weeks for the life of your site)
* Inbound Links – 3 actually, to get you started, all provided by DotGO and its partners.
* and the new Google Verification button – its so simple to do, its ridiculous!
There are all sort of things you can do to boost your website performance but to achieve a good position online, the only help we ask of you is a list your best keywords and a short description of your business.
In Step 1 of your control panel, you will have been asked to enter a Top Key Phrase, which contains the top search words most relevant to you business, service or product range. A selection of other keyword phrases and a short description explaining what your new business website is offering.
Having done that, did you realise that every single image you place on your webpages will be automatically tagged with that top key phrase and start shouting it from the rooftops to all the major Search Engines. Check it out now by hovering your mouse over any of the images on your site or any other DotGO website and watch the Top Key Phrase popup!
Also, all the information you entered into Step 1 and the content you placed onto your pages will have been used to create: a Title, a List of Keywords and a Description for each and every one of your pages. Click Step 3 and click the Google icon next to each of your pages in turn. You will see the new information which has been added there, now click submit at the bottom of this page and then go and submit all this new information for each of your pages.
Hyperlinks are extremely visible to the Search Engines and here is a great tip or trick that you can do to boost the Search Engine Optimisation on your website. For every new page you create, make sure you create an external hyperlink back to your home page from text, which includes your top key words. It’s such a great technique that we even do it ourselves. If you click the words “building a website” in the first paragraph of this blog, you’ll find yourself looking at our home page! Practice what you preach isn’t just an old saying after all!
To do this select the text you want to use for your link – again, making sure it includes your top keywords, highlight them then click the Yellow Insert Link icon > webpage > External Webpage > Enter your Website Address / URL / Domain – www.yourcompanyname.com/co.uk and select Yes to open in a new window.
Please remember, this article was first published 30/09/2009. The content may be out of date and you cannot post comments any more. Please check out our new blog.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.