Please note this article was first published in 10 Aug 2009. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
There are billions of websites on the Internet but there is a simple way to get an edge over your competition. You simply need to be conscious of the quality of your content. First impressions last and you probably have less than a minute to grab and hold your visitors attention. Although this is partly down to design, the content of your website can make a big difference as well.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
What you say and how you say it is a vital attribute of good quality content. This means; no spelling mistakes, short punchy sentences that make sense, and content that offers information, advice, solves a problem or answers a question. If your writing skills aren’t your strong point, why not ask someone to help you, consider taking a writing course or try some of the many free facilities online. For a quick content check, an online dictionary or thesaurus can be very handy tools. Internet Explorer and Firefox offer free Spell checkers, which work with your website editor. Once downloaded you can simply click the spellcheck button in your page editor icon bar and it will run through your content and offer corrections where necessary.
As a guide, aim to create content of between 300 – 500 words per page. This should be enough to include all the information, USP’s (Unique selling points) and incentives that your visitors need to come further into your shop and really start browsing and you know what they say – “Browsing leads to buying”!!
When you place your content on the page, the lay out must be easy on the eye and easy to read. Your DotGO editor makes this part of the job very simple for you. You can paste copy straight onto your page using the “Paste as Plain Text” or “Paste from Word” buttons on your icon bar. The editor will then remove any existing format to avoid any formatting conflict.
Your content is then separated into paragraphs, making it easier to add your chosen format to the various sections. It’s very important to keep in mind, that “less is more” when it comes to formatting! You will want certain statements and lines of information to stand out, which will be impossible if ALL your text is set in “huge” size, in a “heading” format, in bold, italic, highlighted, bright red, indented and centre aligned etc., etc., Start with simple body text and use the formatting to break up the page and add structure.
FORMAT: – Normal Text or Headings; 1, 2 and 3 (Heading 1 being the biggest). Include headings and subheadings to add structure and offer an immediate insight into the nature of your content. Avoid setting all your text in a heading format.
FONT– Choose from 6 typefaces or text styles. A good tip is to choose one typeface and stick to it throughout the main body of your website content. A different font can be used for headings but avoid using any more than two fonts on any one web page.
SIZE – Set your text in a range of sizes from Small to HUGE! Again start with the bulk of your text in small or medium and use the larger sizes for headings or important statements which need to stand out.
BOLD – Text is thicker and darker. ITALIC – text slants to the right. UNDERLINE – A line under the text..
COLOUR, there's a whole colour chart to choose from here but for a clean, easy to read design try to avoid using any more than 3 colours on a page. Rainbows are lovely in logos or graphics but not on text!
HIGHLIGHTED Text – For important pieces of information, which need to stand out from the page, you can use this option to lay a block of colour over a word or line of text.
INDENT – A paragraph or block of text can stand out from the main body of text by moving it to a distinctive distance from the left margin.
BULLET points – This is a great way to set out lists of information. Each point is prefixed with a centred bullet point and the whole list is indented slightly to the right.
HORIZONTAL LINE – Separate different sections of information with a thin line across the page.
JUSTIFY – Left, Centre, Right and Block. The default setting is left but this option allows you to centre a heading or an important statement or right align some text to sit around or next to an image, which you have placed on the right.
As with many features within your DotGO editor, you go back and tweak your text and its position and format as many times as like to get it just right!
We'd love these blog pages to become a handy forum for all DotGO Website Builders, so please add your comments or questions and let's get chatting!!
Please remember, this article was first published 10/08/2009. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.