Please note this article was first published in 21 Sep 2009. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
As highlighted in our last Blog, Internet Sales Figures are not only exceeding all expectations but are still flourishing. Bargains, deals and money saving promotions are just some of the factors that will drive online sales even further so make sure the Online Shop on your business website has plenty of options, teasers and deals to encourage maximum sales.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
You'll all be aware that the next big shopping season is approaching fast. Sorry to do this but yes, Christmas is only 12 weeks away!! We’ve all seen decorations and gift displays in shops as early as September so its never too soon to start thinking about maximising the sales potential of Christmas. Now is the time to make sure all your products are upto date, new products are in place, special offers are highlighted, prices are competitive, etc., etc., etc.,
Your DotGO Shopping Basket system makes it very easy for you to manage your stock and make sure that your customers have plenty of choices and offers. You will hopefully have created a group or groups of items, so now lets look at the options you can add.
Click Step 4, then click the green “Edit” button next to the Group you want to work on. Here you‘ll see all the items in your group and on each you have a choice to: view, edit or delete. Click the “edit” button next to your first item.
If you’re still happy with the basic information, click “Next” and “Next” again.
You’ll now be asked if you want to “create another item?” Click “No”
Now, you’ll be asked if you want to “Sell your items?” Click “Yes”. You’ll now enter the Shopping Basket Customisation Wizard. Choose your first item from the drop down menu.
Click “Yes” to this option if your products have a choice of colours, sizes, styles or types. You’ll see a description box where you can enter a short customised message to tell your customers what they need to do. Then you can add up to 2 different options. Option 1 offers the additional facility to enter a “New Price”, so for instance, if you have a product, which comes in a choice of sizes at different prices, simply enter the sizes and their varying prices into the boxes provided. For options such as colour, which don’t affect the price use Option 2.
Click Next to see how your item looks like with the new choices. Again, if you’re not happy, simply click back and make some changes. If you’re happy, click next.
When a client has made the decision to buy, now is the perfect time to maximise sales. When a client reaches the checkout why not offer them other products that are compatible with the product they are buying. E.g. if a client is buying an item of clothing – this is a great opportunity to sell them a complete outfit!
If you can take advantage of this option, click “Yes”. Again, start by entering a short customised message to persuade your customers to take the extra item(s). Choose the relevant item (s) from the drop down box, enter the price – at this stage you can offer a discounted price if you wish, to encourage the customer to purchase the extra item at the same time as their original choice. Finally, choose whether you want your customers to simply tick a box to add one item or if you want to give them the choice of purchasing a quantity of the item.
We all know how annoying it can be when a persistent and desperate sales assistant tries to push you to buy stuff you don’t need. It can be a real turn off so only offer a small selection of most relevant items.
Offering discounts to customers if they buy more than one item is a proven sales motivator. In this section you can create ways of 'packaging' your items into quantity bands so that the more they buy the more they save.
For example; customers purchasing between 1-5 items pay the normal price. 5-10 Items can be set at a lower price and above 10 items at a further discounted price. The set up is down to you. You can also add a customised message to explain how the discount works and encourage customers to buy more.
Warning – If you set bulk discount prices here, they will override any “New Prices” you may have entered in the First or Second options. For example, you may have set a different price for a different size or a reduced price for an item purchased at the same time. These will be overridden by the Bulk Discount Option.
At the bottom of each item view, customers are provided with your phone number and a link to your contact page so that they can contact you if they have any questions. Another great way for you to maximise sales and offer that all important customer service.
Please remember, this article was first published 21/09/2009. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.