Please note this article was first published in 17 Feb 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
There’s a lot of confusion about search engines and how they work and some of the advice and ideas can actually hinder your search engine position rather than help it. Fortunately, as a Reason8 Website Builder, you don't need to worry too much as we're actually quite good at this SEO lark.
False: One of the most misleading and harmful myths is that effective optimization is controlled purely by meta-tags. Many believe that all you need to do is include a heap of meta-tags within your pages, i.e. Keywords and Description tags, and then submit your site to the search engines.
True: This is totally wrong and harmfully misleading for website builders. Most meta-tags aren't that important, or aren't used by search engines at all. If your page content doesn’t feature the same keywords as those listed in the background of your site, meta-tags can be a complete waste of time and the search engines won't index what you need them to index. This is where your DotGO website optimisation is very clever. It chooses the best meta-tags from the content you place on your pages so you can rest easy in the knowledge that your keywords are present in all the right places.
False: Submitting your domain to the search engines will guarantee that they will index your pages.
True: Incorrect I’m afraid. Submitting your domain once to a load of search engines could get you noticed but it’s ongoing submission and optimisation that ensures a good position. The only way you can guarantee getting your pages indexed is by verifying your website with the search engines, which is why your DotGO control panel now offers an easy step by step wizard to help you get verified. The same system also produces a map for your website site, called a sitemap, which make’s Google’s job even easier.
False: Pay per click is the only way to generate traffic.
Pay per click can be a great tool when it comes to your website's marketing but it is far from the only way to effectively generate response.
True: It can be reliable if managed well, but it can also be extremely expensive to generate that all important response so can become a bitter sweet solution. Many companies can’t afford to use PPC because the clicks become too costly for their particular business. Click prices will also very likely continue to rise as search engine marketing continues to be such a hot topic.
The increase in pay per click has been caused by a lack of search engine optimization knowledge. Knowing how keywords, meta-tags and search engines operate and how to manipulate them is just as effective at achieving a great position under the best keywords. Fortunately, your DotGO website comes with plenty of search engine optimization knowledge built in and the whole structure of your website has been built with search engines in mind. Many DotGO Website Builders have enjoyed a real feeling of smugness as they find their websites moving up next to websites which have cost an arm and a leg to get to the same position.
Please remember, this article was first published 17/02/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.