Please note this article was first published in 26 Jan 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
Getting a great position on search engine results lists is one of the main aims of all website builders. We’ve covered Search Engine optimisation quite a bit in these tutorial blogs because SEO is such a hot topic. Click here for a menu of the tutorials available. You can learn how to make sure your content includes lots of your relevant keywords. Make your pages look great with good quality relevant images and an effective layout. Ensure your information is clear and enticing and that the navigation for your site is simple and offers lots of ways in which visitors can work their way through your pages etc., etc., etc.
If you’ve already done all this, there is other thing you can do, which could really help to boost your position and traffic, especially if you’re in a highly competitive market….
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Inbound links are hyperlinks coming into your website from other websites. You’ll be glad to know that as part of optimisation service you get from DotGO, you already have 3 inbound links to your website! There are several benefits to having relevant or associated inbound links. The most obvious is the extra traffic which you could gain directly from people finding your website link on these other websites. It’s always best to go for companies which are relevant to you or in a similar or related industry or market. It’s a bit like having a concession stand in a superstore within the same market. All the shoppers who normally visit that store can now potentially become your customers.
Another major benefit to having inbound links is that they’re visible to search engines and can actually make search engines look more favourably on your website. It’s almost like getting a gold star, especially if the website providing the link is a higher ranking website than yours. To view a site's page rank - install google toolbar (easy to find in google!).
Getting Inbound links does take some arranging but it’s very worthwhile. Your first point of call should be any suppliers you use for your business as it can be in their interest too. The more you sell – the more you’ll buy from them. Simply get in touch by either phone or email and ask them if they will add a link to your site. All you need to do is provide them with your full domain – https://www.yourcompanyname.com. Sometimes suppliers will include a logo and small description with the link so have these ready to go.
Your next stop should be any organisations, guilds, qualification groups, governing bodies or associated companies. Any company which attracts a relevant audience or, which deals with a similar field or market would be an ideal site to get an inbound link from.
It’s quite a common practice for companies and businesses to swap links. If you know of a company in a similar field or market to yours but who offer slightly different products, then offer to swap links with them. Reciprocal links between businesses can be hugely beneficial.
Please remember, this article was first published 26/01/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.