Please note this article was first published in 01 Mar 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
Once you know your customers, you can target them more effectively as you’ll be able to guess what keywords they’re most likely to type into a search bar when looking for products and services like yours. Create a list of these keywords and make sure you include them in the content on your pages. Your website builder optimisation system can then pick out the best keywords and optimise your pages with them. Your target audience will then be able to find you as and when they need you.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Once you’ve attracted and targeted your perfect customers, the next step is to gain and hold their interest. If you’re going to meet the goals you’ve set for your website and obtain the best possible outcome, then your website needs to guide your customers on a simple but interesting journey. As they move through your website they should become more and more convinced about your proposition and more and more willing to act in the way you want them to. The simplicity of your site’s navigation, the words in your headings, the style and quantity of images should all be geared towards removing any reservations and building confidence in you, your company and your products and / or services.
The quality of the customer journey you create can be perfected by how well you really know
and understand your customers. Do you know how they think? Do you know what they want and need? Do you know how they will react to information you give them? Do you know how to word the ideas and information so that they’ll be more enticing? Do your customers want pictures or words? Do they prefer style or lots of information?
For example, let’s look at the perfect customer journey through a local builder’s website.
The main aim of his website is to gain more customers and to do this he needs to target home owners or property developers with relevant keywords..
The customer needs to see at a glance the kinds of work he specializes in. On the services pages, pictures should be included next to each service offered to save people time.
The home page should show who he is, what he does and what makes him special. A picture of the builder with some smiling clients will instantly show that’s he’s friendly and makes his customers happy. Pictures of the company vans with logo’s if available will show a professional outfit.
Previous work, projects or case studies should be one click away so that potential clients can see what he has produced before and to start building reassurance by showing the quality of his work.
Comparisons of the work done and perhaps how they have resulted in increased value of
Homes could also be included.
Testimonials should also be one click away from the home page so potential customers can read genuine feedback from previous customers – again building reassurance and confidence.
Contact should be simple and should be featured on every page. Big bold contact numbers or email links. A quick link to your main contact page with its built in reply form should be highly visible throughout the site. Perhaps an image that says ‘Call for a quote now’, linked to your contact page.
Essentially – Who you are - What you Do - What you’ve done before - Client Recommendations and How to get in touch. Keep it simple!
Please remember, this article was first published 01/03/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
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We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.