Please note this article was first published in 12 Nov 2013. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
Many business owners and website builders don’t just have the one website for their online company these days, but quite often there are several websites associated with one company. Different websites specialising in certain areas of a multi-faceted business can offer many benefits to customers, internet users and business owners alike.
Firstly, if a business has several strings to its bow or targets very different markets, then specific websites looking after certain areas of a company can make the process of finding what customers are looking for far simpler.
More detailed information can be included on specifically designed websites when the product list is more exclusive and specific without overloading the web pages too much. Information such as; background history, feedback, product history, unique sales points, incentives, qualifying information, motivational data etc., etc. A website with too much information on too many types of products is too much for the average internet user to take in.
Having more than one website means having more than one domain benefitting from Reason8’s extensive and ongoing Search Engine Optimisation expertise. Also by linking the websites together each website is individually attracting traffic and driving it to and from the other associated sites. It’s a bit like having an enormous fishing net and then sharing the catch!
Choose where on your sites you will feature the link to your other site(s) and open the editor on that page. Type an introduction to the link or simply the company name or you could even add a logo image for that division or your sister company if you have one. Highlight the text / select the image then click the yellow Insert Link button. Choose webpage > external webpage > enter the website address of the other website > choose yes for “Open in a New Window” click Add to website.
As an extra boost and to secure closely matched domains, you could have more than one domain pointing at one website. You are protecting your domain by securing similar ones, such as, the .com, .net, .info etc, versions of your domain (if they haven’t already been taken, of course!) and it gives internet browsers more chance to find you and helps more potential customers become active customers. Domain names still only cost around £3 a year for a .co.uk and around £10 a year for a .com or a .net. You can take advantage of them being so cheap to secure other domains for your website.
Internet users can find your website by entering keywords or a key phrase into their internet browser address bar rather than using their search engine’s search bar – this is called Type-in Traffic. It can be very beneficial to secure multiple domain names that describe your business in different ways and feature your different top key words. As an example, if a company sells lollipops; their primary domain may be TomsLollipops.com but they can attract type-in traffic from other domains such as: sweetlollipops.com, kidslollipops.com, sweetsandconfectionery.com etc., etc.
You can search for additional domain names through your control panel. Just click the “Upgrade - Add New Features” button on the left, then click “Register another Domain Name” and use the search bar to see what’s available.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
One that looks professional on any device,
performs well on Google and is easy to update.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.