Please note this article was first published in 22 Jan 2010. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
In our last Blog we looked at the marketing benefits of offering Gift Vouchers. In this tutorial, we’ll look at how to issue money off vouchers and savings. Everyone loves a saving or a bargain and these days, online shoppers have even come to expect it when shopping online. Gift certificates and discount vouchers are a great way to improve and encourage customer loyalty and in turn this can increase repeat and ongoing business and sales. As a website builder you can up your game when it comes to your competitors by offering sales and money off vouchers to both new and existing customers.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Your DotGO shopping basket works in partnership with an award winning ecommerce system called Mals Ecommerce. They’ve been working very hard on developments to their system in recent months and one of their recently new and improved features is an incredibly simple voucher system. You can now offer Money off Vouchers, Gift Vouchers and Discount Coupons to your customers in a matter of minutes and best of all… this facility will cost you NOTHING! That’s right, there is no cost to use the voucher system, the only cost to you is the discount your are providing your customers. Well, it only seems fair that you should get a bargain too once in a while!!
Whatever you use your vouchers for, make sure they generate the maximum number of sales possible and also that they encourage loads of new and future business for you.
If you already have an active shopping basket, you’ll also have a Mals Ecommerce account. Log into your Mals account using the login details you would have been provided with when you initially set your shopping basket up. Don’t worry if you’ve forgotten your details, there’s a handy system, which can send them to you within seconds. Just go to www.mals-e.com and click the Forgotten Your Details link.
Once you’ve logged in, click on “Cart Setup” > “Discounts” > “Discount Vouchers”.
You’ll now see the new “Add a New Voucher” panel, which you can see here.
The first option deals with the Voucher Code. This is the code provided to the customer, which they enter at the checkout stage. This code works with the system and amends their final checkout total to include their discount. You can choose to create one yourself or let the system create one for you. You may have certain product codes or unique reference numbers associated with existing discounts and sales and so creating your own code here will work nicely with any existing discount activities you may have. Alternatively, let the system create one for you and just make a note of it to help you keep track of them all.
The types of voucher available include: A percentage of the order value, a fixed value (or amount) or Free Shipping (Postage). The value of discount coupons is added onto any other discount you may have in an order. Fixed value vouchers appear in the totals under the line Vouchers. Free shipping coupons simply reduce the shipping amount to zero. Choose which type of voucher you want to offer and then enter the amount of discount you are offering.
You can also set a minimum order value for which the vouchers can be used, which means that customers have to spend a certain amount of money in order to qualify for the discount.
You can add an expiry date to your voucher if you wish. Simply leave this option’s boxes blank to make the voucher timeless. One last option is to set the voucher to have a onetime use only.
Once complete, click “Add Voucher”
The cart does not keep a record of which coupons have already been used so you do need to check them carefully when you receive an order. However, by using the expiration date sensibly and by altering the range from time to time, you should be able keep the number of valid coupon codes quite small and easy to manage.
If you choose to use coupons then a text box appears in cart where they can enter their number. It doesn't specify what the voucher is for, it's assumed that customer already knows. This important, it's so that your customers who don't have discount coupons don't feel they are paying more than they need to. Instead, most will assume the box is for gift coupons only.
If you have any questions relating to this tutorial, please send us a message by clicking the comments link below.
Please remember, this article was first published 22/01/2010. The content may be out of date and you cannot post comments any more. Please check out our new blog.
One that looks professional on any device,
performs well on Google and is easy to update.
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