Please note this article was first published in 19 Aug 2013. Its content may now be out of date. We recommend taking a look at more recent website building blog posts or check out our comprehensive support pages. If you are looking for information on our 14 day free website builder trial we have a large number of webpages that guide you throug the process.
To build a website which performs well on the search engines it’s essential to understand what words people are typing into Google to find your product or service. These words are called keywords and if used correctly are the singularly most important aspect of optimising your website.
For your website to be found on the search engines for certain words those words need to be found within the content of your website. But before you begin you need to know what those words are. This may seem obvious but there is no point in talking about Photovoltaic cells on your website if your clients are typing in solar panels. They may be the same thing but your site will only come up if your site uses the language of your users.
The first stage of building or updating your website should be to carry out keyword research. It’s essential that you should consider the following.
Next you need to think about how those keywords sit in relation to your pages. For example you should consider using the more general keywords along with your location on your home page. Then create specialist pages to house the more specialist content and keywords
For example
Home - Cleaner Barnsley, Cleaners in Barnsley, Cleaning in Barnsley
Carpet Cleaning - Carpet Cleaners, Carpet cleaning, Carpet Cleaners Barnsley
Commercial Cleaners - Commercial Cleaning, Commercial Cleaners Barnsley
Each page should be designated a primary keyword for which you want to b found. This keyword should b included within the title of that specific page. In website terms a title is referred to as a ‘H1’ or main heading. These main headings are very important as Google sees these as containing words you specifically want your users to see.
There are also ‘H2’ and ‘H3’ titles. These can be used to highlight other lesser important keywords.
*It’s important to note that there should ideally only be one of each of the three titles used on each page. They should also be proper tiles to ensure they still have value to your clients.
What is Meta information? Its information that you provide Google with which helps them to determine what your page it about. However it’s important when you are giving this Meta information to Google that it ties in with what’s actually on the page. If it doesn’t Google will likely disregard it and you’ll get no benefit from having provided it.
Meta Description – Short description of the content of your page which is usually approximately 2 lines long.
Meta keywords – List of keywords you feel are relevant to your page. However due to abuse Google rarely uses these making them all but redundant.
Meta Title – Keyword rich title for your page.
This information will often be used to create the ad which shows in the search listings so it’s important that you give it good consideration if you want Google to use your version.
At DotGO we always recommend spending time getting your keywords right. There is nothing worse than realising months down the line you’ve missed something out which has significantly affected your traffic.
Please remember, this article was first published 19/08/2013. The content may be out of date and you cannot post comments any more. Please check out our new blog.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
If you need help, why not check out our huge selection of videos, step-by-step guides and knowledge papers.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
We are the DotGO: where everything is included and everything is managed for you, all at no extra cost.
We design websites to grow your business and wow your customers.
We are a UK company filled with passionate website designers and clever writers.
Friendly, professional and fast customer service is at the heart of everything we do. Our designers and unique technology make your website quick, responsive and secure, giving you the best chance of ranking well on Google.
If you need a shop, our own powerful ecommerce platform integrates beautifully. We train you to use our simple tools to update your website yourself. Our UK support team are on hand to provide sensible support and advice whenever you need it. We even power your professional email service, so you stay in contact with your customers by phone, tablet or computer.
Oh, and the best bit? It's cheaper than you may think, and we can get started right now.