Do you have an e-commerce website that is not performing as well as you want? One of your first port of calls should be your SEO. There are a number of mistakes that new businesses often make, and this will cover how you can quickly fix them.
If you sell a lot of products on your e-commerce site it’s important that you don’t overload your menu. If you have 100 products, and 100 listings on your menu then this will divide all your link juice between those separate pages.
Identify your most important products and/or categories and make sure they are on the navigation in a clear way. You can also look at popular websites in a similar niche and look at how they structure their menu for customers. Do they have menus that offer a great customer experience? Incorporate what you see into your website.
No featured snippets
Featured snippets are what Google returns when someone asks a question. Getting an answer in featured snippets is a great way to increase traffic to your site. Just because a question already has an answer, doesn’t mean you can’t create a better one.
Examine all the queries that are relevant to you and which you list in. Look at the top answers and create keyword richer answers which are more informative and better structured. If it’s good enough may see your answer achieve a top 3 ranking.
Structured data or schema is information that enables Google to organise and catalogue your website more efficiently. Schema is beneficial because it helps search engines find and display your content. According to some studies, you can increase your click through rate by as much as 30%.
It may look a bit daunting adding schema to all of your product listing pages. If you need a bit of help, here’s a great guide on how to add schema to your pages, and you won’t need any coding skills. It may take a bit of time but you will give your products more visibility.
Poor product titles
Be aware that what you write on your product page will not transfer seamlessly to search results. If you have a long product title, a significant portion of it will be chopped off. This can make some product titles meaningless and unintelligible.
Examine all of your product titles on your pages and make them cleaner and simpler. Removing irrelevant words will increase your click through rates. Increase click through rates means more traffic which equals more money in your pocket.
No Google My Business products
If you have a GMB listing it’s important that you provide as much information as possible and update it regularly. GMB allows you to list and promote your products. Doing this requires no technical skills and is some low hanging fruit which you should take advantage of.
Do you need a little help creating your e-commerce website? Here at DotGO we help small businesses just like you sell products and services online. Get in touch to speak to one of the team and find out what we can do for you.
The DotGO Way
The easiest website design process you'll ever experience
We squeezed 17 years of practice and thousands of websites into a process that feels effortless and fun.
You’re Going On an Adventure
The DotGO Way is a 5 step website design journey.
You are guided through each step by your own personal, professional website designer.
It is a collaborative experience built around clear communication. It allows us to combine your passion and understanding of your business, with our talent, experience, empathy and suggestions. You help us select professional images & videos, speak with professional writers and undertake 1:1 training.
Every website we design has its challenges. The DotGO Way evolved to keep things moving by identifying and resolving issues before they become problems.
We start off by getting to know more about your business and the purpose of your website through a shared work environment we call the Design Portal. What are your goals? What makes you unique? This is where your enthusiasm and potential meets our imagination.
Let’s learn what looks good in your eyes. We look at websites you like. Your dedicated designer will compile some amazing stock imagery and photos to supplement your own, as well as research the most optimal SEO phrases to get you found.
You talk with our amazing Wordsmiths – content writers who will find the right tone of voice to represent your business, and turn your ideas into engaging, fully Google-optimised web copy.
This is your designer’s moment to shine. By taking all of your ideas, branding, imagery and web content, we will design and build an incredibly beautiful, powerful and responsive website.
Once your website is complete, we hand you the keys. We provide full training so that you can make changes when you need to and grow your website using the same powerful, yet simple editing suite as your designers.
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