If you’re hoping to improve your ranking in all the search engines then you won’t be able to achieve anything without the right tools. Here’s a round up of the 5 best SEO tools of 2020 that you should be using.
Google Analytics/Google Search Console
Google isn’t a tool per se, but it is incredibly useful. All of the data from Google Analytics will provide an overview of your website and tell you whether your current efforts are achieving anything. You’ll be able to see how many people are currently viewing your website, how much time they’re spending and where your traffic is coming from.
If you want to make Google Analytics even more powerful, combine it with Google Search Console Integration. Google Search Console utilises all the data in Google Analytics and presents it in a much simpler way. You’ll be able to quickly analyse the links to your site, examine relevant keywords and see your average position.
WooRank is a website analyser that is more effective than most analysers, because it pinpoints problems – and tells you the solution you need to implement. Some SEO problems can get quite technical but WooRank outlines in plain English what you need to do to improve your website. Like all SEO tools, sometimes problems are found, which aren’t actually problems, so don’t take everything at face value.
Ubersuggest is a great little tool that focuses on keywords, and best of all is that it’s free. Type in some keyword ideas that you have, and you’ll be presented with the average number of searches it has, the average cost for a Google advert and the estimated competition. With this data you’ll have a real understanding on the difficulty for ranking for this keyword and the work you’ll need to put in to get higher than the competition.
This cool tool crawls your site in a similar way to Google and generates a simple, easy to understand report that will pinpoint all the problems and issues that your site suffers from. Google hates duplicate content, and Screaming Frog locates anything that could harm your ranking.
MozBar is a great little tool which provides an instant report of any website that you’re visiting. The toolbar analyses any website you visit and you can look at keywords, page attributes and link data. Although deeper data is only available to paid subscribers, the free version will still give you useful information which you can utilise with your own SEO efforts.
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