What are deep pages?

We explain the difference between a deep page (also known as a service page) and a main page

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 website design for small businesses in UK

The page you are looking at is a deep page!

Deep Pages are dedicated service pages, optimised for a single feature or service of your business. Deep pages are light on design, faster to build and easily replicated.  Each deep page allows you to spotlight a specific service or feature that you offer.  They can be included in your menu but they do not carry the same weight as a Main Page.

Deep pages are database driven.  This means the content is searchable, they can be managed and inserted into to your website pages as a block.

For example

Let’s say you are a builder who has 5 main services

  • General building works
  • Home extensions
  • Driveways
  • Painting and Decorating
  • Roofing

There are two ways that we can present these services on your website

Option 1 use a single main page to describe all 5 services.  Each service can be presented as a coloured paragraph or row and maybe contains an image.  This keeps all services on a single page. 

Option 2 create individual deep pages for each service, with a common styling.  Add a beautiful grid of thumbnails (linking to each deep page) to main page.


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deep pages for uk business websites


Can I have 100 deep pages ?

We give you an allowance of 100 deep pages.

Because deep pages are so quick and easy to clone and create, we recognise that you wany want to add lots more later, as your business grows.  Which is why we give you such a big allowance.

However, during the initial build, it will be at your designer’s discretion how many deep pages they create.  4 -6 deep pages is typically the maximum we would create, of course this depends on the number and type of services and features you are offering as a business.