Blogs have been around for over 20 years, and as you can imagine, a lot has changed in the computer world since then. So why is it that blogs remain a core feature of website design and are still used as a way to communicate with your website visitors despite the rise of social media?
Modern day blogging
Blogs of the past ranged in all different types and purposes. While businesses could use them as a marketing tool, most the time we think of the early days of blogs being a place where people would keep an online diary, be it for their own artistic projects, interesting stories that happen in their day job or a place to share their holiday snaps but this particular segment of blog has evolved into the myriad of social media platforms that we have today. Facebook, Twitter and Instagram have not only put your media on your phone, but make it much easier for creative types to interact with their readers and get found by a wider audience. Blogs do remain but more frequently are being used as a tool for advertising and marketing, especially when used on a business website rather than a blogging platform.
Why blog while I can tweet?
Your website acts as the core of your online presence. It can be used as a tool to showcase your offering, sell your products and take enquires. But sometimes a site can feel too formal and geared around making sales. A blog can give you your own bubble to express your own opinions while at the same time giving your visitors something to come back and check in on. Because a blog can be incorporated as part of your website, it can act as an extension of your brand, but can also provide a more down to earth and authentic tone than the more service specific keywords than make up the rest of your website content.
One of the key reasons many people take to including a blog on their site however, is that it helps with your Google ranking. We've already looked at how Search Engine Optimisation revolves around Google understanding the purpose of your site. Blogs can build upon this, by providing organically written articles about specific topics that may match or at least be related to the key phases that Google is already seeing from your website.
How should I use my blog?
Blog posts could be used in any number of ways. Mostly they consist of news like articles, either about the company specifically or industry specific information. However, a charity could use a blog to talk about an upcoming event or giving the results of a recent fundraiser, a hotel may want to showcase local sights or a building firm may want to use a blog to talk about a recent property development. A blog can be used in any number of ways, it just needs a little creativity.
We can add a blog to any of the sites we work with to give you a place to talk about key issues that your website visitors may be interested in. Our team can have a chat about how a blog could be used effectively on your website to put extra confidence in your visitors and make sure they can find out more information effortlessly. Best of all, it's free to add a blog system to a website, so there's nothing to lose. Get in touch to find out more!