Blogs have been around for over 20 years, and as you can imagine, a lot has changed in the computer world since then. So why is it that blogs remain a core feature of website design and are still used as a way to communicate with your website visitors despite the rise of social media?
Modern Day Blogging
Blogs of the past ranged in all different types and purposes. While businesses could use them as a marketing tool, most the time we think of the early days of blogs being a place where people would keep an online diary, be it for their own artistic projects, interesting stories that happen in their day job or a place to share their holiday snaps - but this particular segment of blogging has evolved into the myriad of social media platforms that we have today. Facebook, Twitter and Instagram have not only put your media on your phone, but make it much easier for creative types to interact with their readers and get found by a wider audience. Blogs do remain but more frequently are being used as a tool for advertising and marketing, especially when used on a business website design rather than a blogging platform.
Why Blog When I Can Tweet?
Your website acts as the core of your online presence. It can be used as a tool to showcase your offering, sell your products and take enquires. But sometimes a website design can feel too formal and geared around making sales. A blog can give you your own bubble to express your own opinions while at the same time giving your visitors something to come back and check in on. Because a blog can be incorporated as part of your website design, it can act as an extension of your brand and also provide a more down to earth and authentic tone than the more service specific keywords that make up the rest of your website content.
One of the key reasons many people take to including a blog on their site, however, is that it helps with your Google ranking. We've already looked at how Search Engine Optimisation revolves around Google understanding the purpose of your site. Blogs can build upon this, by providing organically written articles about specific topics that may match or at least be related to the key phases that Google is already seeing from your website.
How Should I Use My Blog?
Blog posts could be used in any number of ways. Mostly they consist of news like articles, either about the company specifically or industry specific information. However, a charity could use a blog to talk about an upcoming event or giving the results of a recent fundraiser, a hotel may want to showcase local sights or a building firm may want to use a blog to talk about a recent property development. A blog can be used in any number of ways, it just needs a little creativity.
We can add a blog to any of the sites we work with to give you a place to talk about key issues that your website visitors may be interested in. Our team can have a chat about how a blog could be used effectively on your website to put extra confidence in your visitors and make sure they can find out more information effortlessly. Best of all, it's free to add a blog system to your website design, so there's nothing to lose. Get in touch to find out more!
For more reasons why you should write a blog, read 5 Reason Why Your Business Website Needs A Blog Here!
The DotGO Way
The easiest website design process you'll ever experience
We squeezed 17 years of practice and thousands of websites into a process that feels effortless and fun.
You’re Going On an Adventure
The DotGO Way is a 5 step website design journey.
You are guided through each step by your own personal, professional website designer.
It is a collaborative experience built around clear communication. It allows us to combine your passion and understanding of your business, with our talent, experience, empathy and suggestions. You help us select professional images & videos, speak with professional writers and undertake 1:1 training.
Every website we design has its challenges. The DotGO Way evolved to keep things moving by identifying and resolving issues before they become problems.
We start off by getting to know more about your business and the purpose of your website through a shared work environment we call the Design Portal. What are your goals? What makes you unique? This is where your enthusiasm and potential meets our imagination.
Let’s learn what looks good in your eyes. We look at websites you like. Your dedicated designer will compile some amazing stock imagery and photos to supplement your own, as well as research the most optimal SEO phrases to get you found.
You talk with our amazing Wordsmiths – content writers who will find the right tone of voice to represent your business, and turn your ideas into engaging, fully Google-optimised web copy.
This is your designer’s moment to shine. By taking all of your ideas, branding, imagery and web content, we will design and build an incredibly beautiful, powerful and responsive website.
Once your website is complete, we hand you the keys. We provide full training so that you can make changes when you need to and grow your website using the same powerful, yet simple editing suite as your designers.
Let's schedule a chat about your new website.