How could my bar, pub or cafe use a website to help with social distancing?
As things start to open up following the COVID-19 lockdown, more and more businesses are trying to find ways that they can work effectively under social distancing requirements. One of the trickier industries are that of food and drink businesses, where the public would usually have to approach a counter to make an order.
We speak to many people each day about how clever website design can help make their business run more efficiently. Given that there are new requirements for businesses to follow to keep safe, we have come up with some ideas where a website may be able to bars, pubs and cafe's run as smoothly as possible.
It's one thing limiting the amount to people allowed inside the building, but for outlets that would usually see customers congregate at a bar to place orders for food and drink, there is increased risk of not only too many people in place, but how close they could be to your staff.
The logical idea is to only provide table service, but this is still going to require staff to check on tables and walk between the different customer groups regularly. While some establishments already have their own systems and apps that could allow customers to place an order remotely, implementing such a system could take a long time and get expensive. What if their existing website design could help?
The simple idea is to use ecommerce capability on the existing business website design. List the menu, allow people to fill a basket and then pay using their choice of PayPal or Payment card. The bar could receive an email, see the order and deliver it. While this solution solves having to take payment on delivery, it would take time for ecommerce to be set up on your website design, customers may forget to include details such as a table number and there would be no easy way to communicate with the staff or ask for help and guidance.
Instead of forcing customers to pick from a predetermined list of items, you could use our great contact forms to take simple information such as an order or table number and then the bar stuff could receive the information over email. These forms could be customised for various needs, perhaps with multiple choice options rather than making visitors type out every requirement. In this situation, staff could bring the order to the table, along with a contactless terminal for payment.
What if instead of the one-way communication of a contact form, we utilised an online chat capability allowing real time messages between the visitors and staff. Now we have the option of placing an order, staff querying any requirements and either delivering or letting the table know when the order is ready to collect from the bar. Online chat could be further enhanced with Chatbots who could ask for a table number or provide social distancing advice before taking an order and informing staff.
While it will take some time for businesses to find clever ways of getting used to the new normal and the challenges of social distancing, we are more than happy to have a chat about how our great tools could help get things running smoothly with your own professional website design..
The DotGO Way
The easiest website design process you'll ever experience
We squeezed 18 years of practice and thousands of websites into a process that feels effortless and fun.
Every website we design has its challenges
The DotGO Way evolved to keep things moving by identifying
and resolving issues before they become problems.
5 simple steps
Meet our Design Portal. An amazing collaboration area that helps us share ideas, files and expectations. We deep dive into your business and learn as much about you as we can. What are your goals? What makes you unique? What is the purpose of your website? This is where your enthusiasm and ideas meets our imagination.
We've learned that what look great to us might not look good in your eyes. Our job is to learn what's in your mind. Your own designer will search for stock images and photos to supplement your own. This is the time to work with to find the most optimal Google search phrases to get you found.
3. Content Writing
Have a talk with our amazing Wordsmiths – our content writers will find the right tone of voice , and turn your ideas into engaging, fully Google-optimised web copy. You also get your own personal copy of this professional written content.
Our time to shine. We've taken our time to learn what is important to you, so we can now bring together all of your ideas, branding, imagery and written content, and design an incredibly beautiful, powerful and responsive website.
Before we 'hand you the keys', we make any tweaks required and provide full training so you can make changes and navigate your powerful control panel.
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