Marketing & Business Advice

Helpful advice on how clever technology can help get your website found, increase customer engagement and get your name 'out there'.

Sales and Marketing Manager at DotGO. Spends the day speaking with small businesses and finding clever ways of using modern technology to its fullest potential.

More by this Author


at a time

Social media and my business. Where do I start?

For many businesses, social media represents their first foray into online marketing. Here we look at how the different platforms work and give some tips on how social media can be...  more  

How can I use my website to take bookings?

Salon based businesses need to think about how they can function as lockdown requirements start to lessen. How can a website provide a simple yet effective system which allows thei...  more  

I've just built a new website, but where are my customers?

Once you turn on a website for the first time, it's not a matter of build it and they will come, we've got to make sure we are doing the right things to let your customers know you...  more  

How can I effectively use promotions?

Discounts and promotional campaigns are a great way to drum up business, but how do we time them right and ensure our customers are aware of them?   more  

What is a service marketplace, and is it right for my business?

Service marketplaces are a new way to advertise your business, how how do they work and is it a good approach for me?  more  

Why write a blog?

A blog can bring an authentic voice to your website, but what other advantages can it offer my business?   more  

Are you ready to return to work?

The lockdown may be nearing its end and while your business may be getting ready to start up again, are your customers aware?   more  

What is PPC, and how does it compare with SEO?

Pay Per Click is a way to promote your website. But how does it work and is it right for me?   more  

What actually is SEO, and why does it matter?

SEO is one of those jargon buzzwords you'll constantly see when looking for website design. But what is it, and how does it market my business?   more  

How can my hotel business benefit from its own website?

Hospitality businesses tend to rely on booking directories for new customers. But can professional website design create a more effective marketing tool?   more  

Reviews. How should I use them?

Reviews and testimonials are a great way to build confidence with your clients, but what is the best place to list them?   more  

Tidio. What is it, and how could it help my website?

Can an online chat tool help improve interactions with your customers?   more  

Is a professionally designed website better for your business?

How a professional website design can become a more effective business tool than building a website yourself.  more  

Can an ecommerce website still be a boutique shopping experience?

With a move to online shopping and social distancing changing the way retail will work, what could be done to maintain a luxurious and personalised feel with an ecommerce website?   more  

What's in a domain name, and why do they matter?

A good domain name is a great way of showcasing what your business is all about and is the first thing customers will see when they visit your website. But what actually are they a...  more  

Evolving beyond eBay and Etsy; Is ecommerce right for me?

Tips on how an ecommerce website could expand an existing marketplace based business  more  

How could a bar use a website to practise social distancing?

A look at how a website could be used to help the food and drink industry with social distancing requirements  more  

Do bots get sick?

With Coronavirus changing how businesses operate, how could a Chatbot help me?   more  

Professional Email, So What?

A quick look at using a professional email solution to advertise your business and help create a trusted brand image   more  

Where to Get Stunning Images and Media for FREE

If you don’t have your own great images and video, all is not lost. There are a number of websites which offer amazing media – for absolutely free. Here’s your handy guide to some ...  more  

How To Rank Your Google My Business Listing Highly In 5 Simple Steps

Google My Business, or GMB, is the local listings service that Google will return when you run a local search. Research shows that when people do a local search, they have strong i...  more  

IR35 do I need a website

IR35 is a law that was introduced in 2000 to tackle the problem of “disguised” employment.  more  

Using social proof to boost sales

When you encounter a new product do you ever research that product before you purchase it? If so, you’re in good company. Research suggests that around 88% of consumers do a bit of...  more  

Take great product images

The product images are your one and only chance to showcase just how special your items are. So, your media has to be absolutely perfect as unprofessional photos will only leave an...  more  

Write Product Descriptions That Sell

87% of consumers rank product content as very important when deciding to buy. If your product descriptions are irrelevant, incomplete or don’t match the product, you’re doing your ...  more  

5 Ways to Boost Sales for Free

You’ve got some great products, a beautiful online shop and amazing customer service. You should be watching the sales roll in, except they’re not. In this blog post we give you 5 ...  more  

Shopping Basket