“What happens once my PPC campaign goes live?”
This guide breaks down exactly what to expect, why the early stages are so important, and how we use data, optimisation, and strategy to turn your campaign into a consistent lead-generation machine.
Whether you're brand new to digital marketing or upgrading from DIY ads, this is your roadmap for Month 1.
The First Few Weeks Are All About Data
When your ads first go live, Google doesn't fully “know” who your best customers are yet. So we deliberately avoid heavy-handed optimisation in the first few days, because:
The campaign needs real search behaviour, real clicks, and real user journeys
to understand:
- Which keywords actually bring enquiries
- Which locations respond best
- What times of day your customers are active
- Which search terms look good on paper but waste money in reality
- What ad copy converts strongest
Think of the first few weeks as training a new employee.
They need time to learn — but once they've got it, they perform incredibly well.
This data becomes the foundation we build your long-term performance on.
We're working hard behind the scenes to train your campaign
Throughout the month, your dedicated marketing manager will be:
✔ Adding winning keywords
Every time we see a search term that leads to quality clicks or enquiries, we promote it into your campaigns.
✔ Removing weak or irrelevant search terms
If something is draining budget without converting — it goes into your negative keyword list so it never wastes your spend again.
✔ Testing different ads
Google networks respond differently to different headlines and descriptions.
We constantly test variations to see what gets you cheaper clicks and more enquiries.
✔ Improving your targeting
We tighten the areas, devices, times of day, and demographics as the data becomes clearer.
When Things Really Start Improving
Most campaigns begin to show true performance between Weeks 3–6, because by then we have:
- Enough data to optimise with confidence
- A clear understanding of which customers are responding
- Accurate keyword and location insights
- A clean negative keyword profile
- Tested ads that now outperform the originals
We will keep working hard to ensure your campaign is healthy.
What You Can Do to Help Your Campaign Perform Even Better
While we will always trust the data, only you truly know if the leads we generate are quality or are missing the mark - it's very important that you give us feedback either using the lead tracker we provide you, or by booking in a call and talking to your account manager.
A PPC campaign is most powerful when it's built with real data, refined over time, and aligned closely with your business goals.
The early stages might not feel glamorous — but they're crucial.
With the right strategy, your first 30 days lay the groundwork for months (and years) of consistent, profitable lead generation.
More Marketing Advice For DotGO Customers
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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